AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns

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AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns

  1. 1. @armondhammer ADWORDS AUTOMATION ARCADE PRESENTED BY STEVE HAMMER
  2. 2. @armondhammer THE ME SLIDE FAMILY What it’s all about FOOD AND WINE Is there any good food in NYC? HOCKEY Go Stars RANKHAMMER Dallas Based Internet Marketing Agency
  3. 3. @armondhammer AUTOMATION POWER
  4. 4. @armondhammer AUTOMATE?
  5. 5. @armondhammer AUTOMATON CAN’T FIX BAD
  6. 6. @armondhammer REQUIRES INSIGHT
  7. 7. @armondhammer PROPER MEASUREMENT
  8. 8. @armondhammer AUTOMATION FRAMEWORK Its not enough to just automate We are not the tool Think in levels, don’t jump too far too fast Monitor for Success FIND FIX SCALE SUCCESS
  9. 9. @armondhammer FILTERS
  10. 10. @armondhammer FILTERS Massive, ever growing list of data slices Can use multiples Quick way to dive deep in to large campaigns If you can’t articulate, you can’t automate
  11. 11. @armondhammer Target CPA Cost / Conversion Filter Basic Bidding Model
  12. 12. @armondhammer IDENTIFY PATTERNS
  13. 13. @armondhammer REPETITIVE TASKS
  14. 14. @armondhammer RULES AUTOMATION
  15. 15. @armondhammer ONE BUTTON
  16. 16. @armondhammer THREE OPTIONS EMAIL BID CHANGE Position Targeting Bid to Target Get on Page Budget Alerts Daily Updates Warnings PAUSE/START Timed Sales Poor Performance
  17. 17. @armondhammer STATE WHAT YOU WANT Metric When bounce rate Target Exceeds 50% Action Reduce bid 10%
  18. 18. @armondhammer SCRIPTS
  19. 19. @armondhammer UNLOCK External Feeds Parameters in Ads Labels Hourly Runs Calculations Data Exports
  20. 20. @armondhammer MARKETERS DREAM
  21. 21. @armondhammer FIRST SCRIPT
  22. 22. @armondhammer SCARY?
  23. 23. @armondhammer
  24. 24. @armondhammer RESOURCES FAS.COM OPTIMZR Free and Paid Library of Adwords tools www.optmyzr.com/scripts/ Evolving blog with some extensive and powerful scripts www.freeadwordsscripts.com GOOGLE Google Supports with sample code and complete scripts developers.google.com/adwords/scripts
  25. 25. @armondhammer STARTING A SCRIPT
  26. 26. @armondhammer FIRM BUDGETS https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html
  27. 27. @armondhammer COUNTDOWN TIMERS
  28. 28. @armondhammer SALE COUNTDOWN https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown Only {param1: a few} hours left for delivery by tomorrow
  29. 29. @armondhammer BAD LINKS
  30. 30. @armondhammer LINK CHECKER https://developers.google.com/adwords/scripts/docs/solutions/link-checker http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html
  31. 31. @armondhammer EXTERNAL DATA
  32. 32. @armondhammer BASIC METHOD Make Changes Keyword.setMaxCpc SetParam Keyword.pause Select Keywords AdWordsApp.keywords.withcondtion External Data Source urlFetchApp
  33. 33. @armondhammer BID BY WEATHER https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather
  34. 34. @armondhammer USE CRIME STATS http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html
  35. 35. @armondhammer LIVE TWITTER FOLLOWERS http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers
  36. 36. @armondhammer CONNECT WITH US WE ARE HERE SOCIAL NETWORKS Dallas TX LOCATED support@rankhammer.com QUESTIONS Visit our pages for regular competitions, company news and event details! TWITTER WEBSITE LINKEDIN @armondhammer www.rankhammer.com www.linkedin.com/a/armondhammer
  37. 37. @armondhammer THANK YOU FOR LISTENING
  38. 38. @armondhammer

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