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AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
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AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns

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  • 1. @armondhammer ADWORDS AUTOMATION ARCADE PRESENTED BY STEVE HAMMER
  • 2. @armondhammer THE ME SLIDE FAMILY What it’s all about FOOD AND WINE Is there any good food in NYC? HOCKEY Go Stars RANKHAMMER Dallas Based Internet Marketing Agency
  • 3. @armondhammer AUTOMATION POWER
  • 4. @armondhammer AUTOMATE?
  • 5. @armondhammer AUTOMATON CAN’T FIX BAD
  • 6. @armondhammer REQUIRES INSIGHT
  • 7. @armondhammer PROPER MEASUREMENT
  • 8. @armondhammer AUTOMATION FRAMEWORK Its not enough to just automate We are not the tool Think in levels, don’t jump too far too fast Monitor for Success FIND FIX SCALE SUCCESS
  • 9. @armondhammer FILTERS
  • 10. @armondhammer FILTERS Massive, ever growing list of data slices Can use multiples Quick way to dive deep in to large campaigns If you can’t articulate, you can’t automate
  • 11. @armondhammer Target CPA Cost / Conversion Filter Basic Bidding Model
  • 12. @armondhammer IDENTIFY PATTERNS
  • 13. @armondhammer REPETITIVE TASKS
  • 14. @armondhammer RULES AUTOMATION
  • 15. @armondhammer ONE BUTTON
  • 16. @armondhammer THREE OPTIONS EMAIL BID CHANGE Position Targeting Bid to Target Get on Page Budget Alerts Daily Updates Warnings PAUSE/START Timed Sales Poor Performance
  • 17. @armondhammer STATE WHAT YOU WANT Metric When bounce rate Target Exceeds 50% Action Reduce bid 10%
  • 18. @armondhammer SCRIPTS
  • 19. @armondhammer UNLOCK External Feeds Parameters in Ads Labels Hourly Runs Calculations Data Exports
  • 20. @armondhammer MARKETERS DREAM
  • 21. @armondhammer FIRST SCRIPT
  • 22. @armondhammer SCARY?
  • 23. @armondhammer
  • 24. @armondhammer RESOURCES FAS.COM OPTIMZR Free and Paid Library of Adwords tools www.optmyzr.com/scripts/ Evolving blog with some extensive and powerful scripts www.freeadwordsscripts.com GOOGLE Google Supports with sample code and complete scripts developers.google.com/adwords/scripts
  • 25. @armondhammer STARTING A SCRIPT
  • 26. @armondhammer FIRM BUDGETS https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html
  • 27. @armondhammer COUNTDOWN TIMERS
  • 28. @armondhammer SALE COUNTDOWN https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown Only {param1: a few} hours left for delivery by tomorrow
  • 29. @armondhammer BAD LINKS
  • 30. @armondhammer LINK CHECKER https://developers.google.com/adwords/scripts/docs/solutions/link-checker http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html
  • 31. @armondhammer EXTERNAL DATA
  • 32. @armondhammer BASIC METHOD Make Changes Keyword.setMaxCpc SetParam Keyword.pause Select Keywords AdWordsApp.keywords.withcondtion External Data Source urlFetchApp
  • 33. @armondhammer BID BY WEATHER https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather
  • 34. @armondhammer USE CRIME STATS http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html
  • 35. @armondhammer LIVE TWITTER FOLLOWERS http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers
  • 36. @armondhammer CONNECT WITH US WE ARE HERE SOCIAL NETWORKS Dallas TX LOCATED support@rankhammer.com QUESTIONS Visit our pages for regular competitions, company news and event details! TWITTER WEBSITE LINKEDIN @armondhammer www.rankhammer.com www.linkedin.com/a/armondhammer
  • 37. @armondhammer THANK YOU FOR LISTENING
  • 38. @armondhammer

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