Cracking the Social Code
#Instagram
What is Instagram?
A formal introduction
It is a fast, simple and fun way of sharing life
moments with your friends via pictures
Instagram is...
platforms Instagram is available on
App Still in Beta
Windows Phone 8
Awarded App of the year 2011
Apple iOS
More than 500...
Uncovering the truth with
Numbers
the numbers are too big to register
Since launch in October
2010, instagram has
over 150 Million users
At least 70% of thi...
Instagram Data Matrices
photos are much more popular on Instagram than
videos
A photo on instagram receives
an average of 37 interactions per
1,00...
while #NoFilter is the most popular filter it is not
the most effective
Filter usage versus effectiveness
varies from the ...
most popular day to post is Thursday, but Sunday
is the most effective
With Mobility a 24x7
phenomenon, there is no
arguin...
best time to post videos is during off hours
With the average number of
interactions at 33.44, Instagram
videos are best p...
for every 33 likes, you get 1 comment on
Instagram
It’s easy to like a post on Instagram
because it only takes a “double-t...
the perfect number of hashtags for best
interaction is 11+
Large brands on Instagram with
more than 1,000 followers receiv...
what is the best URL to put on Instagram profile?
When looking at an Instagram
profile on a browser on your
desktop you ar...
more the followers; more the interaction
Interaction levels increase as
followers increase and Instagram
is an “efficient”...
Best Practices while using
Instagram
build a personality and not a brand
Your Instagram Feed will reflect your
personality and what you stand for.
Make sure yo...
use plenty of hashtags to start with
Using plenty of Hashtags at least when
you are a new profile will help you
show up in...
tag the right people/ profiles
Tagging the right profiles or people in
your image helps you to:
• Establish the credibilit...
fill your profile completely and duly
A Complete Instagram Profile will have
the following Characteristics:
• An appropria...
use witty captions
There is no bigger turn on that
intelligently used words. A good
instagram profile will have images wit...
use filters and other features
Using Filters helps make your images
look good. Not just filters, you could
use tricks like...
cultivate a following by sharing
Make sure you use the inbuilt share
feature to publish your image across
your social plat...
wow the audience with photography
End of the day, Instagram is all about
photography.You want to use
moments that will del...
Brands that
Leveraged
Instagram
adaption matrix of instagram per industry
The Car, Fast Food, Soft
Drink and Apparel
industries are most
represented on
In...
most followed brands on instagram
As Instagram might bring ads to
the table soon, it is important
for your brand to levera...
case study on brands using instagram: Tiffany’s
True Love in Pictures
Tiffany’s is centered all around True
Love as a bran...
case study on brands using instagram: Nike
PhotoID
The users picked
their favorite
background
images which were
morphed in...
case study on brands using instagram: RedBull
Instagram your Inspiration
Users were
asked to submit
pictures of
what inspi...
all said and done instagram is all about…
(Credits:
Technopaul
Productions)
feedbackqueriesnext stepsminutes
thank you
feedbackqueriesnext stepsminutes
Upcoming SlideShare
Loading in...5
×

Mastering the Social Networks: #Instagram

996

Published on

A thorough and insightful guide to help you leverage maximum traction for your brand from Instagram. The guide also contains tips on how to best use the platform and case studies on how brands used Instagram to raise their engagement quotient.

Published in: Social Media
1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
996
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

Mastering the Social Networks: #Instagram

  1. 1. Cracking the Social Code #Instagram
  2. 2. What is Instagram?
  3. 3. A formal introduction It is a fast, simple and fun way of sharing life moments with your friends via pictures Instagram is Mobile and has a highly engaging community It is all about taking people with you.
  4. 4. platforms Instagram is available on App Still in Beta Windows Phone 8 Awarded App of the year 2011 Apple iOS More than 500 Million Installs Android
  5. 5. Uncovering the truth with Numbers
  6. 6. the numbers are too big to register Since launch in October 2010, instagram has over 150 Million users At least 70% of this number logs in to check instagram everyday 13% of the entire internet population is on instagram Over 16 Billion photos have been shared on insatgram 35 Million selfies have been posted on instagram Over 1.2 billion likes are received across instagram daily Average user spends over 257 minutes on instagram every month More than 55 million pictures per day are shared on instagram You simply cannot afford to miss this Flight!
  7. 7. Instagram Data Matrices
  8. 8. photos are much more popular on Instagram than videos A photo on instagram receives an average of 37 interactions per 1,000 followers, while videos are behind with an average of 24 interactions per 1,000 followers.
  9. 9. while #NoFilter is the most popular filter it is not the most effective Filter usage versus effectiveness varies from the popular choices. Mayfair brings in on average 23.044 interactions with Normal at about 18.009 average interactions and Inkwell with 16.407 average interactions.
  10. 10. most popular day to post is Thursday, but Sunday is the most effective With Mobility a 24x7 phenomenon, there is no arguing you could post whenever you want on Instagram. However, studies show that a post is most effective when made on a Sunday as the audience has free time to actually check it.
  11. 11. best time to post videos is during off hours With the average number of interactions at 33.44, Instagram videos are best posted during off-hours (9pm-8am) gaining on average 33.44 interactions.
  12. 12. for every 33 likes, you get 1 comment on Instagram It’s easy to like a post on Instagram because it only takes a “double-tap” of a finger to do it; however, comments take a little extra work. Likes make up about 97% of the average interactions with comments taking a sliver of 3%. So value your commenters and interact with them well.
  13. 13. the perfect number of hashtags for best interaction is 11+ Large brands on Instagram with more than 1,000 followers receive on average 21.21 interactions per post. But, if you are a new user and lesser than 1,000 followers a post with 11 hashtags receives the highest average of 77.66 interactions.
  14. 14. what is the best URL to put on Instagram profile? When looking at an Instagram profile on a browser on your desktop you are able to click on the links provided in the profile taking you to whatever destination they link to. Make sure this link is to a relevant target website.
  15. 15. more the followers; more the interaction Interaction levels increase as followers increase and Instagram is an “efficient” social platform in that an increase in followers will be roughly correlated with a proportional increase in average interaction.
  16. 16. Best Practices while using Instagram
  17. 17. build a personality and not a brand Your Instagram Feed will reflect your personality and what you stand for. Make sure you do the following: • Your images have a personality and expression. • To have a theme around the pictures you upload which directly talk what the brand is about. • Use variety of colors and personalities in the image to not make everything monotonous.
  18. 18. use plenty of hashtags to start with Using plenty of Hashtags at least when you are a new profile will help you show up in the Hashtag search of users, thereby bringing you likes and followers from people you don’t know. Using apps likeTags for likes could be a great way to automate this.
  19. 19. tag the right people/ profiles Tagging the right profiles or people in your image helps you to: • Establish the credibility of the account. • Make sure that your profile appears in the tagged section of the person, thereby making your profile visible to those viewing the tagged person’s profile. • Helps you leverage a secondary account if you have it by tagging the same.
  20. 20. fill your profile completely and duly A Complete Instagram Profile will have the following Characteristics: • An appropriate profile picture. • A description or bio of the profile • A link or landing page which would be used if someone clicks on the web profile.
  21. 21. use witty captions There is no bigger turn on that intelligently used words. A good instagram profile will have images with captions well done, some of the ideas for the same are: • One word captions • Interesting quotes • A witty one liner • A question of sort • A statement describing the scene
  22. 22. use filters and other features Using Filters helps make your images look good. Not just filters, you could use tricks like borders, focus, rotate, sharpen image etc which would make your images more attractive than plain camera would.
  23. 23. cultivate a following by sharing Make sure you use the inbuilt share feature to publish your image across your social platforms. If you have a good engagement at one of these platforms, it would help you bring that audience on board your instagram profile and vice versa.
  24. 24. wow the audience with photography End of the day, Instagram is all about photography.You want to use moments that will delight everyone and be a pure sighter. Play with macros, long shots, depth of fields and other tricks of photography to come up with results that would simply make your audience say WOW!
  25. 25. Brands that Leveraged Instagram
  26. 26. adaption matrix of instagram per industry The Car, Fast Food, Soft Drink and Apparel industries are most represented on Instagram with a 100% adoption rate. The insurance industry is the least present on Instagram with only a 30% adoption rate.
  27. 27. most followed brands on instagram As Instagram might bring ads to the table soon, it is important for your brand to leverage as many followers as possible. In addition to entertainment and media properties, several fashion brands round out the top 10, including Victoria's Secret, Nike and Louboutin.
  28. 28. case study on brands using instagram: Tiffany’s True Love in Pictures Tiffany’s is centered all around True Love as a brand •They took this to a next level and depicted true love visually Several instagramers were sent to New York and Paris to document true love •Not just influencers, the users were asked to submitimages depicting true love. Thousands of pictures were uploaded on the landing page here via instagram •The campaign is one of the most successful instagram campaigns ever thanks to the emo- chord.
  29. 29. case study on brands using instagram: Nike PhotoID The users picked their favorite background images which were morphed in the pic. Select background Not just could users design their shoes but also browse the work of others on a microsite that was designed here. Design the shoe The users then shared the final images across social and their Instagram. Share
  30. 30. case study on brands using instagram: RedBull Instagram your Inspiration Users were asked to submit pictures of what inspires them Once the images came in, a jury selected the best ones and a billboard of the same were placed in 4 cities of UK The catch was to use only blue, silver and red colors in images with specific hashtags
  31. 31. all said and done instagram is all about… (Credits: Technopaul Productions)
  32. 32. feedbackqueriesnext stepsminutes thank you feedbackqueriesnext stepsminutes
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×