BIG PICTURE•80% of consumers are more likely to try friends’ suggestionsbecause of social media•74% of consumers encourage friends to try new productsbecause of social media•72% of consumers use social media to stay engaged with brands•Less than half of brands use social mediato drive awareness•Only ¼ of brands say word of mouthmarketing is a top priority•One in ten brands say social media is atop priority
BECOME A “SOCIAL COMPANY”What is a Social Company?Social Company – A business that uses social tools and techniques to become more engaging and transparent SocialEngaging Transparent Flexible Company
BECOME A “SOCIAL COMPANY” Analyze your data Align your Look atbusiness goals engagement Have a risk Gain Social with your from different management Trust company and unique plan culture angles
SOCIAL MEDIA RECRUITING CREATE A DIGITAL EMPLOYMENT BRANDEmployment Brand - the full physical, intellectual, and emotional experience of people whowork there, and the anticipated experience of candidates who might work there. It is boththe vision and the reality of what it means to be employed there. It is both the promise andthe fulﬁllment of that promise. The employer brand radiating out of your organization’sname inspires loyalty, productivity, and a sense of pride... or it doesn’t.
ERIC ANDERSON Fresh Encounter Inc. Executive Vice President Findlay, Ohio
MOBILE MARKETING 95% Message Open Rate 8% Coupon Redemption RateSoftware Trumpia | Signal | iZigg
E-MAIL MARKETING 25% Email Open Rate 50% Coupon Open RateSoftware Constant Contact | Exact Target | MailChimp
ICE CREAM DREAMS THE RESULTS PRAIRIE COMMUNITY FARMS MARKETS123% FACEBOOK FAN INCREASE 22% FACEBOOK FAN INCREASE PRAIRIE PRAIRIE FARMS FARMS3.5% CASE MOVEMENT 10.1% DOLLAR MOVEMENT
MIND BLOWING DATA Lowe’s El Paso Social Media Data (1 day) Facebook Users - 306,600 Facebook Page Posts - 680 Grocery Tweets - 1,181 Empty Fridge Need Groceries Making A Grocery List Go Grocery Shopping Tweet-pact - 127,759 People (Twitter Impact) Steer or Cattle Tweets = 1
IT WORKS.We have begun to effectively “listen” and “re-communicate” with our audience using a fraction of our traditional marketing budget.
THE AVERAGE TEXT COST $.02-$.10BUT EVERYONE WHO GETS IT, WANTS IT.