Comunication 2.0

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  • 1. Turismo 2.0 Como a web 2.0 está a revolucionar o turismo ARMANDO VIEIRA Armando.sairmais.com
  • 2. INTERNET A short story of the impossible!
  • 3. INTERNET: THE NEXT 5000 DAYS
  • 4. The New Social Era
  • 5. Web 2.0 Expo - S. Francisco
  • 6. TOURISM
  • 7. Limitations of Web 1.0 • Small SME smashed by strong competition • No cooperation between local agents / synergies • No transference of information between players and users
  • 8. The Web 2.0 • Integration of offers in the whole destination • Cooperation between local agents • Easy to implement • Communication effective • Cheap
  • 9. The web 2.0 for hotels
  • 10. And social mobile…
  • 11. PART II The new web 2.0 paradigm Keep the conversation going
  • 12. Markets are Conversations
  • 13. Hyperlinks Subvert Hierarchy
  • 14. The networked market knows more about their own products than companies do
  • 15. Companies can now communicate with their markets directly
  • 16. Networked markets can change suppliers overnight
  • 17. Welcome to the information era: prize the abundance
  • 18. Get personal and unique You want us to pay? We want you to pay attention.
  • 19. Don’t scream, engage!
  • 20. We are immune to advertising. Just forget it!
  • 21. 1 Be there 2 Share it 3 Promote comments & reply 4 Multimedia rich 5 Don’t mass communicate -target Engage!
  • 22. “Where is the life we have lost in living Where is the wisdom we have lost in knowledge Where is the knowledge we have lost in information” TS Eliot
  • 23. The Portal . Personalization . Georreference . Interactivity . Integration . Flexibility . Recommendation System
  • 24. MyGo – App for Iphone (2011)
  • 25. IMAGE Powerful promotions on Facebook