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Infographic survey powerpoint template

  1. 1. Marketing Your BusinessIn a Digital Age
  2. 2. ----------------------------------------- ------------------------------- --- --------------------------- SECTION I: WHAT IS INTERNET MARKETING? 1 ------------------------------------------------ Web Marketing is about delivering USEFUL CONTENT at just the precise moment the buyer needs it. ~David Meerman, The New Rules of Marketing & PR. -------------------------------------------------
  3. 3. WHAT IS INTERNET/WEB MARKETING?Internet marketing ties together the creative and technical aspects of the Internet, includingdesign, development, advertising and sales.The marketing (generally promotion) of products or services over the Internet subdividedinto types: • Display advertising • Search Engine Marketing (SEM) • Search Engine Optimization(SEO) • Email Marketing • Inbound Marketing(Content/Blogging) • Referral Marketing • Video Marketing • Social Media MarketingWHAT IS INTERNET MARKETING? 2
  4. 4. 20-56% Of People click the 1st Result on Google. --------------------------------- The Web MarketplaceWHAT IS INTERNET MARKETING? 4The Web Marketplace
  5. 5. WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?Search engine optimization (SEO) is the process of improving the visibility of a websiteor a web page in a search engines "natural," or un-paid search resultsWhat is Internet Marketing? 3What is Search Engine Optimization?
  6. 6. SECTION I: WHAT IS INTERNET MARKETING? 5What is Search Engine Optimization?
  7. 7. SEO ON-SITE OPTIMIZATIONOn-site SEO includes keyword selection, internal linking and content optimization. Includes:• Content Quality• Error Free - Compliant Code• Page Load Speed• Page Title/Content Consistency – Overall ThemeSEO OFF-SITE OPTIMIZATIONThe other half of the original SEO equation is link building.The quantity and quality of links pointing to your site determines your websites PageRank ordomain authority, a measurement of ranking power.Links to individual pages reveal you most important or popular content. What is Internet Marketing? 6 Onsite VS. Offsite Optimization
  8. 8. WHAT IS PAGERANKPageRank measures a web pages importance based on the theorythat the most important pages on the internet are the ones with themost links pointed to them.HOW DOES THIS AFFECT MY SITE?Your PageRank Number (1-10) is a reflection of the work that has beendone with the linking of your site around the internet. It is one of manyfactors that determines where your web page appears in search resultranking, but if all other factors are equal, PageRank can have significantimpact on your Google rankings.What is Internet Marketing? 7What does PageRank Mean to me?
  9. 9. ----------------------------------------- ---------------------------------- --------------------------- SECTION II: CHOOSING THE CORRECT KEYWORDS ------------------------------------------------ 8 Success seems to be largely a matter of hanging on after others have let go. ~William Feather -------------------------------------------------
  10. 10. 1. Include the most popular keywords that are already in your website copy. (Use Keyword Density Tool) 2. Use the most popular keywords along with qualifiers 3. Choose words that your CUSTOMERS will use to find you, not industry insider terms. 4. Choose keywords based on the Motivation of User.Choosing the Correct Keywords 9How to choose the best keywords
  11. 11. Keyword ExerciseChoosing the Correct Keywords 10How to choose the best keywords
  12. 12. Choosing the Correct Keywords 11Research and Buying Process
  13. 13. CAN BLOGGING HELP ME WITH TRAFFIC?Blogging helps with “Long Tail Keywords”.WHAT IS A LONG TAIL KEYWORDLong tail keywords are a type of keyword phrase that has at leastthree, and some times as many as five words in the phrase. Long tailkeywords are used when the website wants to refine search terms tothe web page, as well as when the searcher is looking for somethingrather specific.Choosing The Right Keywords 12What does PageRank Mean to me?
  14. 14. ----------------------------------------- ---------------------------------- --------------------------- SECTION III: WHAT’S IN A POSITION? ------------------------------------------------ 13 Success is to be measured not so much by the position that one has reached in life as by the obstacles which he/she has overcome. ~Booker T. Washington -------------------------------------------------
  15. 15. ORGANIC CLICK THROUGH RESULTSWhat’s in a Position? 14How Rankings can help you.
  16. 16. AN EXAMPLE OF KEYWORD RANKING VALUEPatrick, who runs a Bingo Card Creator website which recently ranked #5 in Google for “bingocards.” • A #5 ranking sent him 6,000 unique visitors per month. • The #1 spot for “Bingo Cards” is worth 8.5 times what #5 is. • 6,000 * 8.5 = ~50,000 unique visitors per month • Monetization: His site currently makes $40 for every 1,000 pageviews. • Patrick’s income from ranking #1 vs. #5 is an $2,000 a month.All Keywords are not equal… 15Ranking Can Make or Break a Business
  17. 17. Top Performing Keywords:• #1 - Tampa Software Development I: $475 x 12 = $5,700 ------• #2 - Web Application Development Tampa• #1 - Tampa Software Development• #1 - Tampa Database Development ROI: $40k+ Per Year 7x ReturnCase Study 16Apan Software – Medium Competition (Local)
  18. 18. Top Performing Keywords:• #1 – Download Keylogger I: $675 x 12 = $5,700 ------• #1 – Keylogger Dree Trial• #1 - Tampa Software Development• #1 - Tampa Database Development ROI: +$2,000/Month 5x ReturnCase Study – High Competition (National)
  19. 19. I: $375 x 12 = $4,500Top Performing Keywords: ------• #1 - Domestic Violence Oklahoma• #2 - Oklahoma Womens Shelter ROI: average 10+ more requests for help/month Result: Able to get more Funding. Case Study 18 OCADVSA.ORG – Non Profit SEO
  20. 20. ----------------------------------------- ---------------------------------- --------------------------- SECTION IV: WHAT MAKES A WEBSITE CONVERT? ------------------------------------------------ 19 Clarity Trumps persuasion…. ~ Dr. Flint McGlaughlin, MEC LABS -------------------------------------------------
  21. 21. WHAT IS A CONVERSION?Your conversion rate is a measure of the number of potential customers that go on to complete atarget goal on your site, such as a purchase or a request for quotation.• Make the Navigation Easy and Consistent• Have a clear return policy• Help before you sell• Be Memorable and Different• Be Open, Honest and Credible What Makes A Website Convert? 20 Convert Them to Gold!!!!
  22. 22. ILL SEND YOU A $100 FOR FREE!!!! You just pay the cost of $10.95 to have it mailed to you by overnight delivery!! My supplies of these $100 bills are limited if I run out your order will not be processed so act now!!!!! Act now to get $100 (U.S. Currency) by overnight delivery!!!!!! WHERE ELSE CAN YOU GET $100 FREE? Click Here To Order OnlineWhat Makes A Website 21Convert?Internet Marketing Expert Cant Give Away $100 Bills!
  23. 23. WHY THE $100 GIVEAWAY FAILED…. • Too many exclamation points. • We dont identify ourselves in the ad. • Need to give credentials. • Need testimonials. • Give full contact info like our business address and phone number to establish that were "real people". • We need to explain WHY WE ARE DOING THIS.What Makes A Website Convert? 22Internet Marketing Expert Cant Give Away $100 Bills!
  24. 24. Research supports that 7 seconds is the amount of time most people spend on a website before they decide to stay or leave when they don’t find the information they are looking for.What Makes A Website Convert? 237 Second Rule
  25. 25. SEVEN SECOND TEST 1. Describe the company? 2. State The Phone Number? 3. Identify the target market?What Makes A Website Convert? 247 Second Test
  26. 26. What did you see?What Makes A Website Convert? 267 Second Test
  27. 27. What did you see?What Makes A Website Convert? 277 Second Test
  28. 28. Bounce rates can be used to help determine the effectiveness or performance of a page. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site.What Makes A Website Convert? 28What Makes Them Bounce?
  29. 29. 1. Website Designer/decision maker is too focused on what THEY WANT and not focused on solving the customers problem. 2. The site is just plain ugly. 3. The site lacks familiar, consistent navigation throughout .What Makes A Website Convert? 29Why do they leave?
  30. 30. WHAT IS A LANDING PAGE?• Dedicated to one “Keyword” or “Topic”.• Helps tremendously with conversion.• Sometimes called a “Lead Capture Page”• Target Specific Keywords with each Landing page• Captures the users attention in the “7 second window” What’s in a Position? 30 Why Landing Pages are important
  31. 31. • Optimized for 1-2 keyword(s) • Keyword in Page Title, throughout text linked from homepage. • Create Trust and ConfidenceWhat’s in a Position? 30Landing Pages and Conversion Optimization
  32. 32. WHAT IS SPLIT TESTING?Splitting the traffic between two or more versions of the same web page,measuring whether there is a difference in the effectiveness of that pagein achieving the website’s goals.Examples:• A different positioning of the shopping cart button encourages more people to click it• A form with fewer elements, or different elements, encourages more people to finish filling it out.What Makes A Website Convert? 31Split it up!
  33. 33. WHICH BUTTON WOULD YOU CLICK? 21% Greater ConversionWhat Makes a Website Convert 32What’s in a Color?
  34. 34. ---------------------------------------------------- How Split Testing and Updating HelpsMoving the “Share button from the top to the left of the screen increasedsocial sharing 3600%. Case Study 33 How AMD used A/B testing to achieve 3600% increase in social sharing
  35. 35. SEO Traffic 1%-35% - SEO Ranking 20%-80% - Bounce Rate Bounce Rate Website Conversion 1% - 3% - Conversion Rate $ 50% - Closing RateWhat Makes A Website Convert? 34Let’s Talk Numbers
  36. 36. ----------------------------------------- ---------------------------------- --------------------------- SECTION V: CAN I DO THIS MYSELF? ------------------------------------------------ 35 The biggest mistake you can make is continually fearing you will make one. ~ Anonymous -------------------------------------------------
  37. 37. • Select the right keywords • Select the right domain name • Use keywords in file names and folders • Use your keywords in your page titles • Use keyword text in your navigation • Create useful keyword content - repeat often • Secure high quality incoming links • Use keyword text (not "click here") in your links • Create a site map • Remember, Consistency!Can I Do This Myself? 36Planning
  38. 38. ------ CONTACT US ON THE WEB------------------------------------- -------------------------------------4399 35th St N, St Petersburg FL 33716 Email: -------------------------------------Phone: 931-302-1600 ------------------------------------- ------------------------------------- -------------------------------------Get in touch 37We are here to help!