API: Advertising Propagation Interface

by Armando Alves on Apr 17, 2011

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The new interface between marketing and technology: How APIs go beyond crowdsourcing and create new kinds of meaningful work, easier to propagate.

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The new interface between marketing and technology: How APIs go beyond crowdsourcing and create new kinds of meaningful work, easier to propagate.

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API: Advertising Propagation Interface — Presentation Transcript

16th and 17th of April, 2011AdvertisingPropagationInterfacea different kind of API. Or not.

“the new model of marketingAdvertising is to do stuff for people and then tell everyone else about it with advertising” — Faris Yakob

MARKETING & TECHNOLOGYhttp://www.ﬂickr.com/photos/cayusa/2849598009/

http://www.ﬂickr.com/photos/mobilestreetlife/4179063482/ CROWDSOURCING

PEOPLE FIRST.“the new model ofmarketing is to dostuff FOR peopleand then telleveryone elseabout it withadvertising”— Faris Yakob

Propagation

“Once we were inthe business oftelling stories.Now we are in thebusiness ofgetting others totell stories for us”— Edward Boches http://www.ﬂickr.com/photos/hamedmasoumi/3008188345/

NETWORK FIRST. “If you’re a publisher who wants your content to spread, you have to think of the network and not the individual” — Jonah Peretti

Interface

LET 1000 APIs BLOOM

“An application programming interface (API) is a particular set of rules and specifications that a software program can follow to access and make use of the services and resources (...) It serves as an interface between different software programs and facilitates their interaction” — in Wikipedia CUSTOMER “An abstraction SERVICE that hides complexity” Request Write Database Software API Database Response ReadGoogle and Facebook have more than 5 billion API calls a day.

http://www.ushahidi.com/ http://wheretheladies.at/ http://dev.twitter.com/“the power of consumers to selforganize and find the data is goingto carry the day”— Alex Bogusky

API FIRST.API Network People Technology MarketingData Analysis ServicePlatforms Visualization TransparencyDevelopment Collaboration Interaction Embracing APIs is one of the best ways to do stuff for people and make a message spread faster.

TECHNOLOGY(INTER)FACING MARKETINGhttp://milkinc.com/

Try not. Do, or do not. There is no try.http://www.ﬂickr.com/photos/xtyler/3215653831/

THANKS.I’d love to chat with you afterwards.Or you can reach me @armandoalvesBlog:http://www.asourceofinspiration.com

API: Advertising Propagation Interface

by Armando Alves on Apr 17, 2011

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API: Advertising Propagation Interface — Presentation Transcript