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Social Media Brownbag Presentation

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This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.

This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.

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  • Presentation heavily borrowed from Marta Kagan’s presentation on Social Media.

    Covering what social media is, why you should care, why we should care, and how we’re using it.
  • Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”

    NEXT SLIDE -- It’s also a way to describe the zillions of conversations people are having online.
  • It’s also a way to describe the zillions of conversations people are having online 24/7.

    NEXT SLIDE -- So, why should you care?
  • Why should I care?

    NEXT SLIDE -- STATS -- 3 out of 4 Americans use some form of social technology.
  • Because 3 out of 4 Americans use social technology.

    NEXT SLIDE -- STATS -- Because most people are visit social networks.
  • Because 2/3 of the global internet population visit social networks.

    NEXT SLIDE -- STATS -- 4th most popular activity online.
  • Because visiting social sites is now the 4th most popular online activity - ahead of personal email.

    NEXT SLIDE -- STATS -- Time spent on social networks --- growing at 3x the overall internet rate.
  • Because time spent on social networks is growing at 3X the overall Internet rate, accounting for 10% of all Internet time.

    NEXT SLIDE -- Democratizing communications.
  • Because social media is democratizing communications. Big time.

    “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” - Rupert Murdoch

    NEXT SLIDE -- Word of mouth on steroids.
  • Because social media is like word of mouth on steroids.

    NEXT SLIDE -- A force to be reckoned with.
  • Because social media is a force to be reckoned with.

    NEXT SLIDE -- Stats -- 13 hours
  • 13 HOURS
    The amount of video uploaded to YouTube every minute.

    NEXT SLIDE -- Stats -- 412.3 years
  • 412.3 YEARS
    The length of time it would take to view every YouTube video.

    NEXT SLIDE -- Stats -- 100,000,000
  • 100,000,000
    The number of YouTube videos viewed per day.

    NEXT SLIDE -- Stats -- 13,000,000
  • 13,000,000
    The number of articles available on Wikipedia.

    NEXT SLIDE -- Stats -- 3,600,000,000
  • 3,600,000,000
    The number of photos archived on Flickr.com as of June 2009. That’s roughly 1 photo per every 2 people on the planet.

    NEXT SLIDE -- Stats -- 1382%
  • 1382%
    The monthly growth rate of Twitter users from January to February 2009.

    NEXT SLIDE -- Stats -- 3,000,000
  • 3,000,000
    The average number of Tweets per day on Twitter.com

    NEXT SLIDE -- Stats -- 5,000,000,000
  • 5,000,000,000
    The number of minutes spent on Facebook each day.

    NEXT SLIDE -- Stats -- 1,000,000,000
  • 1,000,000,000
    The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.

    NEXT SLIDE -- Quote for Seth Godin
  • “The word blog is irrelevant. What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” - Seth Godin

    NEXT SLIDE -- Obama stats -- 5,000,000
  • 5,000,000
    The number of active Barack Obama supporters across 15 social networks.

    NEXT SLIDE -- Obama stats -- 14,200,000
  • 14,200,000
    The number of views Obama’s famous “Yes We Can” video got on YouTube.

    An additional 15 of the 1,800 official and 139,000 unofficial Obama videos received over 1 Million views.

    NEXT SLIDE -- Obama stats -- 6,500,000
  • $6,500,000
    The amount of money 3 Million online donors contributed to the 2008 Obama campaign.

    NEXT SLIDE -- Quote from Mark Zuckerberg
  • “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.” - Mark Zuckerberg

    NEXT SLIDE -- Why should we care?
  • Why should we care?

    NEXT SLIDE -- Because people want us there.
  • 93% of social media users believe a company should have a presence in social media.

    NEXT SLIDE -- But they don’t want us to annoy them.
  • Believe it or not, that doesn’t mean that 93% of social media users think companies should treat social media as yet another channel for broadcasting junk.

    NEXT SLIDE -- It’s suppose to be a dialog.
  • YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
    NOT A MONOLOGUE.

    NEXT SLIDE -- People online want us to interact with them.
  • 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.

    NEXT SLIDE -- Thats why we should engage them online.
  • Thats why its important for us to ENGAGE our viewers online through social media.

    NEXT SLIDE -- So, what are we doing?
  • So, what are we doing?

    NEXT SLIDE -- Lots.
  • Well... lots.
  • Transcript

    • 1. What is Social Media? ?
    • 2. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org
    • 3. It’s also a fancy way to describe the zillions of conversations people are having online 24/7. photo by Kris Hoet on flickr.com
    • 4. Why should I care? ?
    • 5. REASON #1 BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008 photo by luc legay on flickr.com
    • 6. REASON #2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009 photo by Adrian Wallett on flickr.com
    • 7. REASON #3 photo byBruno Girin on flickr.com BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. Nielsen, Global Faces & Networked Places, 2009
    • 8. REASON #4 Because time spent on social networks is growing at 3X the overall Internet rate, accounting for 10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009 photo by strange_wax on flickr.com
    • 9. REASON #5 Because social media is democratizing communications. Big time. “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
    • 10. REASON #6 BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.
    • 11. Because, dear friend, social media is a force to be reckoned with. (Psst... FYI... I just wanted to use this squirrel in a slide.)
    • 12. 13 HOURS The amount of video uploaded to YouTube every minute.
    • 13. 412.3 YEARS The length of time it would take to view every YouTube video. photo by Don Solo on flickr.com
    • 14. photo by Chris Inside on flickr.com 100,000,000 The number of YouTube videos viewed per day.
    • 15. 13,000,000 The number of articles available on Wikipedia. photo by Here's Kate on flickr.com
    • 16. 3,600,000,000 The number of photos archived on Flickr.com as of June 2009. That’s roughly 1 photo per every 2 people on the planet.
    • 17. 1382% The monthly growth rate of Twitter users from January to February 2009.
    • 18. 3,000,000 The average number of Tweets per day on Twitter.com
    • 19. 5,000,000,000 The number of minutes spent on Facebook each day. photo by Shell29KH on flickr.com
    • 20. 1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
    • 21. “The word blog is irrelevant. What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” Seth Godin, Author
    • 22. 5,000,000 The number of active Barack Obama supporters across 15 social networks.
    • 23. 14,200,000 The number of views Obama’s famous “Yes We Can” video got on YouTube. An additional 15 of the 1,800 official and 139,000 unofficial Obama videos received over 1 Million views.
    • 24. $6,500,000 The amount of money 3 Million online donors contributed to the 2008 Obama campaign.
    • 25. “IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 8TH MOST POPULATED IN THE WORLD, JUST AHEAD OF JAPAN.” Mark Zuckerberg, January 7, 2009
    • 26. Why should we care? ?
    • 27. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008
    • 28. Believe it or not, that doesn’t mean that 93% of social media users think companies should treat social media as yet another channel for broadcasting junk.
    • 29. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE.
    • 30. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008
    • 31. Thats why its important for us to ENGAGE our viewers online through social media.
    • 32. So, what are we doing? ?
    • 33. Lots. In one word...
    • 34. AETN Website 2.3 Redesign Flickr Micro-blogging Community-generated content Community Partnerships YouTube Blogging Facebook Lifestream AETN Kids Community-based Feedback Cove Player iPhone app Flip Video Tumblr Media Partnerships AETN loupe Mobile version of AETN website Social Commenting FacePlace Twitter Posterous Web Reporting
    • 35. Questions?