Interaction   &   Design
There are tons
of companies
fighting for
attention on
social
networks.
3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008


                  ...
2/3 OF THE GLOBAL
INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009




          ...
photo byBruno Girin on flickr.com




VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR
ONLINE ACTIVITY — AHEAD OF PERSONA...
Time spent on social
networks is growing at 3X
the overall Internet rate,
accounting for 10% of all
Internet time.
Nielsen...
Social media is
   democratizing
   communications.
   Big time.



“Technology is shifting the power away
from the editor...
SOCIAL MEDIA
 IS LIKE WORD
OF MOUTH ON
     STEROIDS.
Basically, my friend, social media is a force to be reckoned with.
                                         (Psst... FYI.....
If Facebook were a country, it would be the 3rd most
          populated country in the world.
                   Twitter ...
ads.
pages
Worldwide advertising on social networks is estimated to hit
$3.3 billion in 2010.
                                       ...
how do you set
yourself apart
from all these
other
organizations?
two ways.
interaction & design
Quality isn’t job first. Being totally fucking
                         amazing is job first.
                              ...
Interaction is your most effective tool for setting
yourself apart from your competition and to
reach your target audience...
Breakdown:
Drop 10 facebook friends = Free Wopper

Each dropped friend would be noti ed of the sacri ce

Each dropped frie...
In only 10 days 233,906 people were sacrificed.
There is a way to do it better - nd it.
                                                                                  ...
Breakdown:
3,786,337 impressions

169,630 interactions

5,652 click throughs

8% rolled over “send to friend”
Whenever you nd yourself on the side of
the majority, it is time to pause and re ect.
                                   —...
That looks great and all, but how much is it gonna cost me?
                 (It looks like a lot of damn money.)
Facebook Social Plugins
Twitter Plugins
3rd Party Plugins
Final Thought.
THE END of the
presentation
has arrived.
Arlton Lowry
Website: www.arlton.com
Email: arltonlowry@gmail.com
Twitter: @arlton
Interaction & Design
Interaction & Design
Interaction & Design
Interaction & Design
Interaction & Design
Interaction & Design
Interaction & Design
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Interaction & Design

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This presentation is meant to inspire businesses and individuals to think outside of the box when integrating social media into their marketing initiatives.

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Interaction & Design

  1. 1. Interaction & Design
  2. 2. There are tons of companies fighting for attention on social networks.
  3. 3. 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008 photo by luc legay on flickr.com
  4. 4. 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009 photo by Adrian Wallett on flickr.com
  5. 5. photo byBruno Girin on flickr.com VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY — AHEAD OF PERSONAL EMAIL. Nielsen, Global Faces & Networked Places, 2009
  6. 6. Time spent on social networks is growing at 3X the overall Internet rate, accounting for 10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009 photo by strange_wax on flickr.com
  7. 7. Social media is democratizing communications. Big time. “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
  8. 8. SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.
  9. 9. Basically, my friend, social media is a force to be reckoned with. (Psst... FYI... I just wanted to use this squirrel in a slide.)
  10. 10. If Facebook were a country, it would be the 3rd most populated country in the world. Twitter would be the 11th.
  11. 11. ads.
  12. 12. pages
  13. 13. Worldwide advertising on social networks is estimated to hit $3.3 billion in 2010. —Techcrunch
  14. 14. how do you set yourself apart from all these other organizations?
  15. 15. two ways.
  16. 16. interaction & design
  17. 17. Quality isn’t job first. Being totally fucking amazing is job first. —Ryan Hinricher
  18. 18. Interaction is your most effective tool for setting yourself apart from your competition and to reach your target audience on social networks.
  19. 19. Breakdown: Drop 10 facebook friends = Free Wopper Each dropped friend would be noti ed of the sacri ce Each dropped friend would be asked to join the campaign Project took 8 weeks
  20. 20. In only 10 days 233,906 people were sacrificed.
  21. 21. There is a way to do it better - nd it. —Thomas A. Edison As an inventor, Edison made 1,000 unsuccessful attempts at inventing the light bulb. When a reporter asked, "How did it feel to fail 1,000 times?" Edison replied, "I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps."
  22. 22. Breakdown: 3,786,337 impressions 169,630 interactions 5,652 click throughs 8% rolled over “send to friend”
  23. 23. Whenever you nd yourself on the side of the majority, it is time to pause and re ect. —Mark Twain
  24. 24. That looks great and all, but how much is it gonna cost me? (It looks like a lot of damn money.)
  25. 25. Facebook Social Plugins
  26. 26. Twitter Plugins
  27. 27. 3rd Party Plugins
  28. 28. Final Thought.
  29. 29. THE END of the presentation has arrived. Arlton Lowry Website: www.arlton.com Email: arltonlowry@gmail.com Twitter: @arlton
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