3of3 ‘Visual Storytelling’ to Communicate Sustainability

566 views
524 views

Published on

Part 3 of 3: workshop

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
566
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

3of3 ‘Visual Storytelling’ to Communicate Sustainability

  1. 1. Part 3 of 3 Visual Storytelling: Communicating Sustainability Arlene Birt | www.backgroundstories.com visual storyteller & information designer
  2. 2. Aim: Inspire ownership among consumers on the impact of their everyday decisions.
  3. 3. HOW?CONNECT the ‘every-day’ to the ‘big-picture’
  4. 4. This project began as a Fulbright grant to the Netherlands, to research ‘Making Product Life-Cycles Visible.’
  5. 5. Pre-head can go here:Title Text
  6. 6. This project is made possible in part by a grant from theMinnesota State Arts Board, through an appropriationby the Minnesota State Legislature and a grant from theNational Endowment for the Arts.
  7. 7. Collaboration with architect Adam Jonas.
  8. 8. Part of a Art(ist)s on theVerge Fellowship through:
  9. 9. Part of a Art(ist)s on theVerge Fellowship through:
  10. 10. http://www.youtube.com/watch?v=GadWxWH8YYg Part of a Art(ist)s on the Verge Fellowship through:
  11. 11. Part of a Art(ist)s on theVerge Fellowship through:
  12. 12. http://www.youtube.com/watch?v=HCzvWbXS_IY
  13. 13. Västra HamnenBehind-the-Scenes of Sustainability MEDEA Artist Residency, Malmö, Sweden, 2010
  14. 14. http://youtu.be/1HtT_rBrlSw
  15. 15. Tips for Telling Visual Stories:• Layer information• Present positively• Make it personal (bring it close to home)• Let consumers make their own decisions• Enable interaction• Provide access to supporting data (online)
  16. 16. Balance: how much to show“Sometimes the detail makes it interesting:sometimes detail clouds the essence” -Amanda Cox graphics editor, New York Times 
  17. 17. Process:1. Identify audience and set purpose2. Research information and data options3. Ideate: Sketch out the storyline4. Input data, statistics, people’s stories etc.5. Develop, test and refine and test and refine...
  18. 18. Identify Audience& Set Purpose
  19. 19. Research &Interviews
  20. 20. Ideation
  21. 21. Input data, statistics,people’s stories, etc.
  22. 22. Test & Refine...Eventually Implement
  23. 23. Exercise: A Product’s Life StoryYour own product:• Focus on one audience for your product• Write (or draw) a narrative through the life of this product• What other sustainability-related data/statistics/ information exists for this product?• How can this fit into the storyline?• Are their other ways to visualize that would better communicate this information?
  24. 24. Other Examples:When Social & EnvironmentalBack-Stories are Made Visible...
  25. 25. Other Examples of Back-Stories: Consumers can SEE their own impacts. Smart Meters
  26. 26. Other Examples of Back-Stories: Consumers can EXPERIENCE their own impacts. www.thetoasterproject.org
  27. 27. Other Examples of Back-Stories: Consumers can CONNECT to their own impacts.image: The New York Times
  28. 28. Other Examples of Back-Stories: Consumers can UNDERSTAND their own impacts. New Leaf Paper Eco Audit
  29. 29. Other Examples of Back-Stories: Consumers can ACT UPON their own impacts. Prius Hybrid Display Panel
  30. 30. When Social & EnvironmentalBack-Stories are Made Visible...Consumers can: SEE • EXPERIENCE • CONNECT • UNDERSTAND • ACT UPON their own impacts.
  31. 31. Additional Resources:RESOURCES:Visual Storytelling for Sustainability INFO DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ‘Guru’ of information design: Edward Tufte (author of multiple books) Learning to draw stories: The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures by Dan Roam Guidelines for best-practice info-design: The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data, Facts, and Figures by Dona M. Wong Inspiration for Data Vis: www.infosthetics.com SUSTAINABILITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Product supply Chains & Carbon Footprints: www.Sourcemap.com Basic LCA (Life Cycle Analysis) Tool: www.sustainableminds.com Guide for behavior-changing sustainability campaigns: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr Systems-Thinking: Cradle to Cradle: Remaking the Way We Make Things by Michael Braungart
  32. 32. http://www.storyofstuff.org/
  33. 33. Thanks! arlene@arlenebirt.com www.backgroundstories.com

×