2of3 ‘Visual Storytelling’ to Communicate Sustainability
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2of3 ‘Visual Storytelling’ to Communicate Sustainability

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Part 2 of 3: workshop ...

Part 2 of 3: workshop
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  • 1. Part 2 of 3 Visual Storytelling: Communicating Sustainability Arlene Birt | www.backgroundstories.com visual storyteller & information designer
  • 2. Communication Challenges:Lack of Connection
  • 3. SustainabilityDepends on Context
  • 4. SustainabilityDepends on Context It’s a System.
  • 5. Exercise: Life Cycle NarrativeThe Pencil’s Story• Think from the perspective of the pencil.• What steps and processes do you journey through?• Usingsome of the provided info, outline or map the system of this pencil.
  • 6. MATERIAL LIST: PencilPRODUCTION:Material or Process gms lbs factor eco-impactgraphite (sub. carbon) 1 0.002204623 26 0.057320188red cedar wood 2.6 0.005732019 11 0.063052207aluminum rolling 0.000440925 13 0.005732019aluminum (typical) 0.2 0.000440925 90 0.039683207paperboard (unbleached)/12 0.967 0.025573622 10 0.255736224paint (oil based) 0.4 0.000881849 23 0.020282528eraser (sub. Natural rubber) 0.4 0.000881849 4.1 0.003615581plastic case (HDPE)/12 0.61 0.016314207 12 0.195770489 Production Sub Totals 6.177 0.052470018 0.641192443USE:Transport LA-Mpls factor tons miles eco-impact16 ton truck 1/2 full 2.4/ton-mile 0.000026 1520 0.094848 Use Sub Total Per Pencil 0.094848END OF LIFE:Landfill Material gms lbs factor eco-impactaluminum (typical) 0.2 0.000440925 1000 0.440924524paperboard (unbleached)/12 0.967 0.025573622 85 2.173757905plastic case (HDPE)/12 0.61 0.016314207 8.4 0.137039342 Landfill Sub Totals 2.751721772 Total Eco-Impact Per Pencil 3.487762215 Total Eco-Impact Per Sharpening .0363308564 (Assumes 96 sharpenings per pencil)
  • 7. Exercise: Life Cycle NarrativeThe Pencil’s Story• Think from the perspective of the pencil.• What steps and processes do you journey through?• Usingsome of the provided info, outline or map the system of this pencil.
  • 8. Visual Life Cycles:Examples:
  • 9. RAW MATERIAL EXTRACTION by Craig Johnson
  • 10. Visual Storytelling is:Multi-Disciplinary• Graphic Design• Information Design• Communication/Marketing• Psychology
  • 11. Science + Art Facts + Emotion
  • 12. Methods ofVisual Storytelling(to communicate sustainability)• Narrative/Storyline• Data Visualization• Geographic
  • 13. Narrative: http://www.patagonia.com
  • 14. Narrative:
  • 15. Data Visualization: http://www.gapminder.org
  • 16. Geographic: California College of the Arts, URBANlab
  • 17. Benefits of Narrative• Sequential• Presents info in a clear, step-by-step way• Everyone loves a good story
  • 18. Anatomy of a Visual,Narrative Story• Storyline• Content• Evidence (Data & Statistics)• Supporting Text to Add Detail
  • 19. Storyline:
  • 20. Content:
  • 21. Evidence:
  • 22. Supporting Text:
  • 23. Interactive Storytelling:
  • 24. Genres of Interactive Narrative Visualiztion:Martini Glass Structure Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer http://vis.stanford.edu/files/2010-Narrative-InfoVis.pdf
  • 25. Genres of Interactive Narrative Visualiztion:Interactive Slideshow Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer http://vis.stanford.edu/files/2010-Narrative-InfoVis.pdf
  • 26. Genres of Interactive Narrative Visualiztion:Drill-Down Story Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer http://vis.stanford.edu/files/2010-Narrative-InfoVis.pdf
  • 27. Examples: (my work)
  • 28. We are endlessly TIED TOTHE WORLD through thethings that we consume.
  • 29. Aim: Inspire ownership among consumers on the impact of their everyday decisions.