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1of3 ‘Visual Storytelling’ to Communicate Sustainability

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Part 1 of 3: workshop

Part 1 of 3: workshop

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  • 1. Part 1 of 3 Visual Storytelling: Communicating Sustainability Arlene Birt | www.backgroundstories.com visual storyteller & information designer
  • 2. • Visual Storyteller• Graphic, Info and Interactive Design• Public Artist• Adjunct Faculty (Sustainability at Minneapolis College of Art & Design)
  • 3. Agenda:• Intros• Sustainability-related Data• Visual Storytelling & Consumer Context• Exercise: Life Cycle Narrative• Examples (my work)• Storytelling Tips & Process• Exercise: Your Product• Inspiration & Resources
  • 4. What we’ll cover:• Overview of sustainability & related data• Overview of narrative info design• Application of narrative & storyline to communicate sustainability of a product
  • 5. Objective:• Inform• Equip• Inspire
  • 6. Sustainability is:The ability to ENDURE.
  • 7. Sustainability is:Social Environmental Financial
  • 8. Design for Sustainability: Concept Material Process Communication
  • 9. Design for Sustainability: Concept Material Process Communication
  • 10. Benefits of communicatingon sustainabilityTransparency = Trust, CredibilityThe more you know, the more you grow.
  • 11. Info Alone is Not Enough“The critical question to ask is: How doesproviding information address barriers to atarget audience engaging in the behavior Iwish to encourage?” -Doug McKenzie-Mohr Fostering Sustainable Behavior
  • 12. Why Visuals?
  • 13. Why Visuals? Visual 65% Learners
  • 14. by F.J. Anscombe, “Graphs in Statistical Analysis”
  • 15. by F.J. Anscombe, “Graphs in Statistical Analysis”
  • 16. London, 1854: John Snow’s Cholera Map
  • 17. London, 1854: John Snow’s Cholera Map
  • 18. Sainte-Chapelle (Paris) window #14: Kings I & II, Solomon I & II
  • 19. Visual Thinkers?
  • 20. Visual Thinking Process: Dan Roam; “The Back of the Napkin”
  • 21. Visual Storytelling =Facilitating the VisualThinking Process for Others. Dan Roam; “The Back of the Napkin”
  • 22. Visual Storytelling for Sustainability:Show, don’t Tell Sainte-Chapelle (Paris) window #14: Kings I & II, Solomon I & II
  • 23. Visual Storytelling for Sustainability:Tool for EducationHelp people learn what ‘sustainability’ isby showing the context; people can startto recognize the patterns. Sainte-Chapelle (Paris) window #14: Kings I & II, Solomon I & II
  • 24. Visual Storytelling for Sustainability:Benefits of Visual Storytelling• Engages People• Encourages Memorization• Communicates Context• Avoids ‘the defenses’ Sainte-Chapelle (Paris) window #14: Kings I & II, Solomon I & II
  • 25. Sustainability isMEASURABLE / TRACEABLE
  • 26. Sustainability isMEASURABLE / TRACEABLE• LCA (Life Cycle Analysis)• CSR reports (Global Reporting Initiative)• Supply Chain• Ecolabels• Eco Footprint• Carbon Footprint• Food Miles• etc.
  • 27. Measuring Sustainability:Life Cycle Assessment (LCA)A technique to assess the potentialenvironmental impacts associatedwith a product, process, or service.
  • 28. http://www.sustainableminds.com/
  • 29. Measuring Sustainability:CSR Reporting
  • 30. Tracing Sustainability:Supply Chain http://sourcemap.com/
  • 31. Measuring Sustainability:Eco Labels Source: ecolabelling.org Signed, Sealed... Delivered? Behind Certifications and Beyond Labels
  • 32. What Are ConsumersPresented With?
  • 33. A Lot. Source: ecolabelling.org
  • 34. Communication Challenges:Info Overload
  • 35. Communication Challenges:Info Overload Putting Up Defenses