WHICH FEATURE AND PROGRAM COMBINATION MAKES NETFLIX A VALUABLE ENOUGH SERVICE TO CAPTURE NEW CUSTOMERS’ BUSINESS OR RETAIN...
HOW OLD ARE YOU? ___________ WHAT IS YOUR RELATIONSHIP STATUS? SINGLE IN A RELATIONSHIP  MARRIED HOW MANY MOVIES DID YOU R...
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Netflix Conjoint Project

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Netflix Conjoint Project

  1. 1. WHICH FEATURE AND PROGRAM COMBINATION MAKES NETFLIX A VALUABLE ENOUGH SERVICE TO CAPTURE NEW CUSTOMERS’ BUSINESS OR RETAIN CURRENT CUSTOMERS? Contract Structure: Monthly unlimited Monthly limited Pay as you go Price Plan (per month): $0 $5 $15 $30 Quality Available: HD/Blu-ray DVD Streaming video Advertising: None Embedded commercial Text around Image around Medium: Computer TV Mobile phone Content Available: Current media Historical archive Attributes & Attribute Levels
  2. 2. HOW OLD ARE YOU? ___________ WHAT IS YOUR RELATIONSHIP STATUS? SINGLE IN A RELATIONSHIP MARRIED HOW MANY MOVIES DID YOU RENT IN THE LAST MONTH (IN STORE, ONLINE OR BY MAIL?) ___________ ARE YOU A NETFLIX CUSTOMER? YES NO DID YOU KNOW THAT NETFLIX OFFERS: WATCH INSTANTLY VIA INTERNET YES NO RECOMMENDATION ENGINE BASED ON YOUR PREFERENCES YES NO ABILITY TO VIRTUALLY LINK WITH FRIENDS YES NO QUEUE/WISH LIST YES NO BLU-RAY DVD AT NO EXTRA CHARGE YES NO Demographic & Usage Questions

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