How Mc.Donalds run their business inChina?Identify some of their strategies fordoing businessin East Asia?s1180140 Senri Sato
OutlineWhat is Mc.DonaldsMc.Donalds HistoryWhat The Donald McDonaldPrice of hamburgerDifferent Inner Packaging in ChinaForbidding Maneuver inChinaReferences
What is Mc.DonaldsMc.Donalds Corporation is largest chain ofhamburgerfast food restaurants in the world, servingaround 64million customers daily in 119 countries.Headquartered in the United States, the companybeganin 1940 as a barbecue restaurant operated bytheeponymous Richard and Maurice McDonald.
Mc.Donalds Historyhe business began in 1940, with a restaurantopenedbybrothers Richard and MauriceMcDonald inSanBernardino, California.Their introduction of the "Speedee ServiceSystem"in1948. Speedee was eventually replacedwithRonaldMcDonald by 1967 when the company ﬁrstﬁledaU.S. trademark on a clown shaped manhavingpuffedout costume legs.
What The Donald McDonaldDonald McDonald is mascot of Mc.Donalds.Hisappearance like a funny man."The smile known around the world," RonaldMcDonaldis second only to Santa Claus in terms ofrecognition.(According to one survey, 96% of allschool kids in theUnited States of America recognizeRonald (stunning-stuff.com)).
Price of hamburgerMc.Dnalds hamburger is 18 yuan. It wasconversionintoyen become about 220 yen. Besides this, Coffee is4.5yuan, Tea is 3 yuan,Cheeseburger is 6 yuan and soon.This price is rather expensive in chinarestaurant.
Premises ExpansionMc.Donalds opennew store value of200This value maximum in the past.Current store nomorethan value of 1100.In addition, Delivery service stores dependingon440stores becomes 550 stores.
Different Inner Packaging in ChinaMc.Donalds holdout calm atmosphere for widerangeofcustomer needs work as put up a pictureon a wall,put insofa,set illumination lamp and soon.Above countermeasure is come out with lookluxuryasfrom other fast food stores.
Forbidding Maneuver in ChinaChina Mc.Donalds start deliverly service between24hour ambit area seven minutes by bike at Beijing.Bring on coupon of competition parlor becomeprice10% off.Mc.Donalds focus on between twelve year andﬁfteenyear because for the future.