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Mdia5003 presentation final

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  • 1. Folksonomies: Produsage and / of Knowledge Structures Arkel Mendoza arkelmendoza.wordpress.com | twitter.com/arkelmendoza MDIA5003 Online and Mobile Media
  • 2. http://4.bp.blogspot.com/-CV96Qp4msEA/TcohfZurp0I/AAAAAAAAAHo/2szbUiKKjFE/s200/Tag+cloud.png
  • 3. Definition of Key Concepts
    • Mass Amateurization
    • Produsage
    • Metadata
    • Cosmopedia
    • Folksonomy
  • 4. Mass Amateurization
    • - “The avoidance of a return to traditional, professional models of content publication.”
    • Clay Shirky, in his book Here Comes Everybody wrote, “The principal threat to all newspapers small and large was not competition from other newspapers but radical changes in the overall ecosystem of information.”
    • Everybody can now write news / information just as long as they have the medium / media to do so.
    • Key Points: Accessibility and Flexibility of the Internet in publishing works by anyone willing to do so.
  • 5. Produsage
    • - A phenomenon where the end consumers (readers) are also the producers (reporters / journalists) of the form (news)
    • “ The creation of information about information, knowledge about knowledge - creation of metadata and metadata structures.”
    • Active participation and open participation in creating news and collecting / collating information available online.
    • Key Points: Probabilistic, Equipotentiality, Granular, Shared
  • 6. Metadata
    • - The set of data that describes and gives information about other data. (Knowledge about Knowledge)
    • Tagging, Linking and Browsing
    • The interaction of the users in the space / domain contributes to the changes in and to the further produsage of the knowledge space itself. (Ex: Flickr, Facebook, Blog Engines, etc.)
    • Key Points: Interpersonal and Intrapersonal Communication Process. 3rd Party Perception
  • 7. Cosmopedia
    • - A term coined to describe “Knowledge Space” - a space that doesn’t exist but is very much present in our society. (ie World Wide Web)
    • “ Humanity now simply has the means of harnessing significantly larger amount of available information and knowledge, BUT this does no mean that it will be an smarter or more homogenous at interpreting that material and, at extracting meaning from it.”
    • By having greater access to more knowledge we “do a better job of letting individuals create VALUE for one another, often without realizing it.”
    • Key Points: immediate feedback, continuing negotiation and socialization between the different contributors
  • 8. Folksonomy
    • - Personal free tagging of pages and objects for one’s own retrieval. Tagging is done in a SOCIAL environment (open and shared to everyone) and the person who tags consumes the information
    • Finding, Filtering and Forwarding
    • The value in this external tagging is derived from people in THEIR own vocabulary and adding explicit meaning which may come in the inferred understanding of the information / object.
    • People are not so much categorizing, as providing a means to connect items to provide THEIR meaning in THEIR OWN understanding.
  • 9. Folksonomy VS Taxonomy
  • 10. Basic Taxonomy Model Social Networking Pictures Sites Movies Music Sites Relationship Sites Flickr multiply picturetrail youtube crunchyroll watchmovies itunes youtube imeem friendster facebook adultfriendfinder
  • 11. Basic Folksonomy Model Flickr multiply picturetrail youtube crunchyroll watchmovies itunes youtube imeem friendster facebook adultfriendfinder TAGS
  • 12. New Theories in Media
    • Open Participation
    • Fluid Heterarchial Patterns
    • Unfinished and Continuing
    • Common Property
    • Individual Rewards
  • 13. ALTERNATIVE and EVOLUTION Open Software VS corporately driven model ofsoftware innovation citizen journalism VS top-down commercialized industrial news and media system Wikipedia and other information giving sites VS “dead white men” defining what is and is not deserving of inclusion and preservation in the knowledge classification
  • 14. http://www.facebook.com/#!/photo.php?fbid=155513981190158&set=t.545152545&type=1&theater

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