Presented by Group 4           Section S3
Pos.   Brand       Pos.   Brand1              62              73              84              95              10
1. Nokia Mobile Phones                2. ColgateTagline : “Connecting People”          Tagline:                           ...
3. Lux                                    4. DettolTagline : “Not just soap, its Skincare”   Tagline: “Be 100% sure”Differ...
5. Britannia                           6. LifebouyTagline : “Eat Healthy. Think better.” Tagline: “100% better protection ...
7. Clinic Plus Shampoo                           8. Pond’sTagline : “India ki Pehli Pasand”          Tagline:             ...
9. Fair & Lovely                        10. PepsodentTagline: “Gorepan se Zyaada, Saaf       Tagline: “Expert Protection”G...
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10 most trusted brands india - section s3 - group4

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10 most trusted brands india - section s3 - group4

  1. 1. Presented by Group 4 Section S3
  2. 2. Pos. Brand Pos. Brand1 62 73 84 95 10
  3. 3. 1. Nokia Mobile Phones 2. ColgateTagline : “Connecting People” Tagline: “Trusted Brand for Oral Healthcare”Differentiating Factors: Differentiating Factors: Extensive Service Network  Selling Trust & Care for home & Recycling Program – Green Initiative Family User Friendly Compared to  Dentist Recommendation / IDA Competition Approved  Range of Products – Toothpaste, tooth powder, tooth brush, mouthwash, whitening products
  4. 4. 3. Lux 4. DettolTagline : “Not just soap, its Skincare” Tagline: “Be 100% sure”Differentiating Factors: Differentiating Factors:  Beauty Soap of the Filmstars  Extended germ protection  Selling hope of being beautiful  Selling Safe and Security  The range of products includes  Range of Products – Soap, Liquid beauty soaps, shower gels, bath Hand wash, Antiseptic additives, hair shampoos and conditioners.
  5. 5. 5. Britannia 6. LifebouyTagline : “Eat Healthy. Think better.” Tagline: “100% better protection from germs as compared toDifferentiating Factors: ordinary soaps..”  Dual Focus on Nutrition & Taste Differentiating Factors:  Selling Hope for Healthy Living  Extended germ protection  The range of products includes Food & Beverages ranging from milk  Selling Safe and Security products , biscuits, jam, cakes,  Range of Products – Soap, Liquid breads etc. Hand wash, Antiseptic
  6. 6. 7. Clinic Plus Shampoo 8. Pond’sTagline : “India ki Pehli Pasand” Tagline: “As beautiful as you want to be !”Differentiating Factors:• Family Shampoo for Long and Clean hair Differentiating Factors:• The Brand is Positioned as a shampoo • Deliver products that make a real that is a part of the family’s well being. difference to womens skin and the way they live their lives.• Advertisements always focus on the mother as a protector of her family. • Relatively reasonably priced anti-aging skin cream• Woman are the prime decision makers in Clinic Plus’ target market of Rural and • Aims at identifying with being young Semi Urban areas. and beautiful. • Ads focus on married woman staying beautiful for their husbands.
  7. 7. 9. Fair & Lovely 10. PepsodentTagline: “Gorepan se Zyaada, Saaf Tagline: “Expert Protection”Gorapan” Differentiating Factors:Differentiating Factors:  Technical Superiority Patented Skin Lightening Technology  First toothpaste with a unique anti-bacterial agent Empowering Women to go further  Expert Protection Variants for Selling Hope for Better Lifestyle Complete, Relief & Repair, Improvement Whitening & Sensitive teeth protection
  8. 8. Thank You

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