EDUCATIONAL SERVICES Group 3- Arjun, Deepa, Jeev, Saanwin & Sonia

What is an Educational service?

Education encompasses teaching and learning specific skills, and also something less tangible but more profound: the imparting of knowledge, positive judgment and well-developed wisdom.

Education encompasses teaching and learning specific skills, and also something less tangible but more profound: the imparting of knowledge, positive judgment and well-developed wisdom.

Trade in education is organized in five categories of service, based on the United Nations Provisional Central Product Classification (CPC): • Primary education, covering preschool and other primary education services, but excluding child care services; • Secondary education, including general higher secondary, technical and vocational secondary and technical and vocational services for disabled; • Higher Education, covering post secondary technical and vocational education services as well as other higher education services leading to university degree or equivalent; • Adult Education covers education for adults outside the regular education system; • Other Education; which covers all other education services not elsewhere classified; nonetheless education services related to recreation matters are not included.

Trade in education is organized in five categories of service, based on the United Nations Provisional Central Product Classification (CPC):

• Primary education, covering preschool and other primary education services, but excluding child care services;

• Secondary education, including general higher secondary, technical and vocational secondary and technical and vocational services for disabled;

• Higher Education, covering post secondary technical and vocational education services as well as other higher education services leading to university degree or equivalent;

• Adult Education covers education for adults outside the regular education system;

• Other Education; which covers all other education services not elsewhere classified; nonetheless education services related to recreation matters are not included.

Importance Education as Human capital The issue of human capital as an input into economic development was raised as far back as 1776 by Adam Smith. The cause of prosperity of nations, according to him is because of two factors: one, the importance of economies of scale and two, the importance of skill formation and human qualities. Thus it is the comparative advantage in human skill, which gives nations an edge while trading with others,

Education as Human capital

The issue of human capital as an input into economic development was raised as far back as 1776 by Adam Smith.

The cause of prosperity of nations, according to him is because of two factors: one, the importance of economies of scale and two, the importance of skill formation and human qualities.

Thus it is the comparative advantage in human skill, which gives nations an edge while trading with others,

History of educational services in India Renowned for organized education Gurukul system of education Guru-sishya system Education was free

Renowned for organized education

Gurukul system of education

Guru-sishya system

Education was free

Upto the 17 th century Saw the flourishing of higher education- Nalanda, Takshashila University specialised in a particular field of study Madrasa system was introduced for Indian Muslims

Saw the flourishing of higher education- Nalanda, Takshashila

University specialised in a particular field of study

Madrasa system was introduced for Indian Muslims

Education under British Rule Printed books were introduced in India by 1579 Calcutta University, Madras & Bombay university were established in 1857 Established many reputed colleges

Printed books were introduced in India by 1579

Calcutta University, Madras & Bombay university

were established in 1857

Established many reputed colleges

Current scenario Since independence, the higher education system has grown rapidly. By 1980, there were 132 universities and 4738 colleges in the country enrolling around five percent of the eligible age group in higher education. India is the third largest higher education system in the world (after China and the USA) in terms of enrollment. in terms of the number of institutions, India is the largest higher education system in the world

Since independence, the higher education system has grown rapidly.

By 1980, there were 132 universities and 4738 colleges in the country enrolling around five percent of the eligible age group in higher education.

India is the third largest higher education system in the world (after China and the USA) in terms of enrollment.

in terms of the number of institutions, India is the largest higher education system in the world

Table 1: Growth of higher education institutions and enrolment in India

Table 2: Typology and growth trends of higher education institutions

Educational services Mix

Product Product is a set of benefits Knowledge Ideas Courses Degrees

Product is a set of benefits

Knowledge

Ideas

Courses

Degrees

Price The Main Source of Income – Fees Various components The Penetration Pricing Strategy

The Main Source of Income – Fees

Various components

The Penetration Pricing Strategy

Place It refers to the place where the customers can buy the product and how the product reaches out to that place. Points of Delivery Usually Requires Large Classrooms Cost-Visibility Trade Off Ideally Away From Cities Corporate Offices in Cities Virtual Classrooms

It refers to the place where the customers can buy the product and how the product reaches out to that place.

Points of Delivery

Usually Requires Large Classrooms

Cost-Visibility Trade Off

Ideally Away From Cities

Corporate Offices in Cities

Virtual Classrooms

Promotion It includes the various ways of communicating to the customers of what the service provider has to offer. Growth in the sector has called for promotion Reputation Matters Channels of Communication Print Ad Word of mouth Electronic media PR

It includes the various ways of communicating to the customers of what the service provider has to offer.

Growth in the sector has called for promotion

Reputation Matters

Channels of Communication

Print Ad

Word of mouth

Electronic media

PR

People People refer to the customers, employees, management and everybody else involved in it Teachers, staff members, students, suppliers, etc. Face-to-Face Teaching Open House Meetings Reputation of the brand rests in your people’s hands Reputation of the Teachers can add to the Institution’s Reputation

People refer to the customers, employees, management and everybody else involved in it

Teachers, staff members, students, suppliers, etc.

Face-to-Face Teaching

Open House Meetings

Reputation of the brand rests in your people’s hands

Reputation of the Teachers can add to the Institution’s Reputation

Process The process of giving a service, and the behavior of those who deliver are crucial to customer satisfaction. best viewed as something that your customer participates in at different points in time. Course Plan Internal marks policy

The process of giving a service, and the behavior of those who deliver are crucial to customer satisfaction.

best viewed as something that your customer participates in at different points in time.

Course Plan

Internal marks policy

Physical Evidence Choosing to use a service can be perceived as a risky business because you are buying something intangible. Uncertainty can be reduced by helping potential customers to ‘see’ what they are buying. Infrastructure- classrooms, library Teaching equipments Institutions logo The uniform/dress code of student/teachers Transportation- Buses Prospectus- Hard copy

Choosing to use a service can be perceived as a risky business because you are buying something intangible.

Uncertainty can be reduced by helping potential customers to ‘see’ what they are buying.

Infrastructure- classrooms, library

Teaching equipments

Institutions logo

The uniform/dress code of student/teachers

Transportation- Buses

Prospectus- Hard copy

Opportunities in the sector Impressive growth since independence. From just 0.1 Million in 1947, enrolments in the country have grown to more than 11 Million in 2007-08. India has all the resources and potential to become a regional hub, therefore an increasing number of students from neighbouring countries will choose the country as their preferred destination for higher education. Opportunities lie in teaching, administration, Public relations, marketing, Finance.

Impressive growth since independence.

From just 0.1 Million in 1947, enrolments in the country have grown to more than 11 Million in 2007-08.

India has all the resources and potential to become a regional hub, therefore an increasing number of students from neighbouring countries will choose the country as their preferred destination for higher education.

Opportunities lie in teaching, administration, Public relations, marketing, Finance.

Saintgits Institute of Management