09 e3 it & km lecture notes
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09 e3 it & km lecture notes






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  • Inbound logistics :Receipt and handling of inputs into the process and disseminating them within the firm, such as warehousing, inventory control and vehicle scheduling.2. Operations: Transforms the inputs into final product such as machining, packaging,testing and equipment maintenance.3. Outbound logistics: Collecting, storing and distributing the products to buyers. Thismay include finished goods warehousing, delivery vehicle operation, order processing and scheduling.4. Marketing and sales: Concerned with providing customers with a means to buy and enjoy the product and inducing them to do so. Includes advertising and promotion, channel selection, sales force management and pricing policy.5. Service: Post-purchase service to enhance or maintain the value of a service such as installation, maintenance, training and supply of parts and consumables.

09 e3 it & km lecture notes 09 e3 it & km lecture notes Presentation Transcript

  • Enterprise Strategy/AW/09 Arj Wignaraja
  • ISStrategy IMWhat? Strategy Who? IT Strategy How?
  • Internal S W O T External Helpful HarmfulOn a SWOT analysis, IT/IS can appear in any of the 4 quadrants
  • Potential Entrants Rivalry among Threat of New Existing firms Entrants Bargaining Competitors BargainingSellers Buyers The firm Power of Sellers Power of Buyers Threat of Substitute Product or Service Substitutes IS/IT can be used to counter Porter’s five forces
  • Strategic Advantage Uniqueness perceived Low Cost Position by customer DIFFERENTIATION COST LEADERSHIP BroadScope FOCUS Narrow Differentiation Cost Focus Focus IS/IT is an enabler for each of Porter’s generic strategies
  • firm infrastructure human resource management technological developmentsupportactivities procurement service operations marketing outbound & sales logistics inbound logistics primary activities IS/IT impacts every part of the value chain
  • Strategic impact of future systems Low High Low SUPPORT TURNAROUNDStrategic impactof currentsystems FACTORY STRATEGIC High
  • 1. Gain top 2. Creating the management technological support infrastructure 3. Creating the 4. Creating a sharing database culture structures5. Populating the database & using the knowledge