Arjen Schat     Co-Founderarjen@thenextweb.com
Wat we doenConference 7 jaar -1500 BezoekersTheNextWeb.com 6M unique P/M        Labs 7 Projecten         25+ Personeel
Spin-Off•   Eerste Start-Up (fleck)•   Launch Eigen Conference (Next Web Conference)•   Traffic blog nextweb.org•   Paydro• ...
Startup Mini BootcampOnline bij het succesvol maken van een online dienst
Revolutie• Industriële    • Informatie• Fabrikage      • Toegang• Productie      • Distributie
Ambacht• Meest moderne tools• Handmatig• Moet exact kloppen• Duurt altijd langer dan je wilt
Money• Sell your stuff• Paypal.com• Adyen.com: iDeal, Credit Card, recurring  payments
Conversion• Track the effectiveness of your pages
Retention• Hoe lang kun je klanten vasthouden
SEO• Can you make more natural traffic flow in
SEM• Can you get more traffic in by buying add  next to search results• Google Adwords
Press• Is it easy for people to write about you? • Have a page with comp/ prod info and    logo’s etc• Build a relationshi...
Attention• Tell the community what is going on• Blog - Wordpress• Mailing List - Mailchimp• Social media - Facebook, Twitt...
Support• Your customers will always have  questions	• Is a primary entry point for improvement• Have a dedicated email add...
Management Skills• Money, can you pay all the stuff you need• People, do you have the right team• Vision, set priorities• ...
Deal Making Skills• Can you hook your service up with others
API• Can you hook your service up with others
Collaboration• Files & Project management• Pivotal Tracker• Basecamp• Dropbox
User testing• Do you customer understand the interface?• Silverbackapp
Landing Pages• Waar komen bezoekers uit na een  zoekopdracht?• Verkoopt het wat ze zoeken?
1 app is niet 1 app• The service it self• The admin for you, to fix things and do  chores• Promotional website• Financial T...
Traffic - AARRR• acquisition, Hoe komen ze op je site• attention, Hoe hoe raken ze geinteresseerd• retention, Komen ze teru...
De service• Customer validation - Steve Blank• The Lean Startup - Eric Ries
Revenue model• Verkopen - Dalende value• Abonnement - Gelijke value• Freemium - Stijgende Value
Customer Satisfaction•   Hoe heb je ons product gevonden?•   Hoe zou je het vinden als je ons niet meer kunt gebruiken?•  ...
Niet meer kunt         gebruiken• Maakt niet uit, ik gebruik het niet• Enigzins teleurgesteld• Zeer teleurgesteld > 40% (v...
Automation• Tools om je ambacht te ondersteunen
Feature > Service• Cloud Computing• Mail• Collaboration
Event Logging• Make automated notes of what is going on• In your app and your server• rsyslog
Server Monitoring• Actually look at what is going on on your  machine and service• Munin• Nagios
Mail• Sending mail from your server is not as  easy as it looks• DKIM, PTR, SPF & feedback loops• Mandrill, Sendgrid
Communication• When, in the life of your customers, do you  have contact moments?• Automated mailings on events• Signup, o...
Referral program• Make your customers into sellers as well
Coupon system• Make the barrier to entry just a bit lower
Testing• Are you sure everything works as it should• Unit test your code• Ruby, PHP, Python, etc
Multi variant testing• Which version converts better?• Google Website optimizer• a/bingo
Performance• Is your app fast enough• Is it actually up?• XHProf, Pingdom
Servers/Hosting• Where your app will live• Slicehost, easy• Amazon, expand• Leaseweb, barebones performance
Backups• In case stuff goes wrong• Disk, Code, User items, DB• S3
Code management• Multiple developers• Put your code in git• Github• Gitosis
Accounting• Are you actually making money• Key Numbers Dashboard
SSL• Secure your app for important moments• Registration• Login• Financial transactions• Or do it all secure• Rapidssl
Schaalbaarheid• Klantwerk > laag • Al het klantwerk zonder een    businessmodel is een it Failure• Dienst > hoog
Omzet• 10 klanten > €20,- p/m• 10% groei p/m• 5 jaar > 28K p/m
Het is nogal veel• Wil je het leren?• Kom bij ons werken
Failure is learing• Fleck.com• Locazi• Feest.je• TNW Business Services• Qwestion
Jobs & Summer Jobs• Web & interaction designs• Font-end developers• Back-end developers
Intenships• Afstuderen of Stage• Harde Skills• Interaction Design, Front-End, Back-end
Thanks,Vragen?• Stage, Jobs & Summer Jobs• Mail: arjen@thenextweb.com• http://thenextweb.com/tnw-jobs/
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Bootcamp

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Startup Mini Bootcamp

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  • Bootcamp

    1. 1. Arjen Schat Co-Founderarjen@thenextweb.com
    2. 2. Wat we doenConference 7 jaar -1500 BezoekersTheNextWeb.com 6M unique P/M Labs 7 Projecten 25+ Personeel
    3. 3. Spin-Off• Eerste Start-Up (fleck)• Launch Eigen Conference (Next Web Conference)• Traffic blog nextweb.org• Paydro• Nextweb.com• Kings of Code Conference• Twittercounter• Qwitter & Twitaholic gekocht• Squad Coach• Social Statistics• Spread.us• TNW Magazine
    4. 4. Startup Mini BootcampOnline bij het succesvol maken van een online dienst
    5. 5. Revolutie• Industriële • Informatie• Fabrikage • Toegang• Productie • Distributie
    6. 6. Ambacht• Meest moderne tools• Handmatig• Moet exact kloppen• Duurt altijd langer dan je wilt
    7. 7. Money• Sell your stuff• Paypal.com• Adyen.com: iDeal, Credit Card, recurring payments
    8. 8. Conversion• Track the effectiveness of your pages
    9. 9. Retention• Hoe lang kun je klanten vasthouden
    10. 10. SEO• Can you make more natural traffic flow in
    11. 11. SEM• Can you get more traffic in by buying add next to search results• Google Adwords
    12. 12. Press• Is it easy for people to write about you? • Have a page with comp/ prod info and logo’s etc• Build a relationship with press• Comment on articles
    13. 13. Attention• Tell the community what is going on• Blog - Wordpress• Mailing List - Mailchimp• Social media - Facebook, Twitter, Google+
    14. 14. Support• Your customers will always have questions • Is a primary entry point for improvement• Have a dedicated email address for this • Makes it person independent
    15. 15. Management Skills• Money, can you pay all the stuff you need• People, do you have the right team• Vision, set priorities• A CEO only does this
    16. 16. Deal Making Skills• Can you hook your service up with others
    17. 17. API• Can you hook your service up with others
    18. 18. Collaboration• Files & Project management• Pivotal Tracker• Basecamp• Dropbox
    19. 19. User testing• Do you customer understand the interface?• Silverbackapp
    20. 20. Landing Pages• Waar komen bezoekers uit na een zoekopdracht?• Verkoopt het wat ze zoeken?
    21. 21. 1 app is niet 1 app• The service it self• The admin for you, to fix things and do chores• Promotional website• Financial Transaction management
    22. 22. Traffic - AARRR• acquisition, Hoe komen ze op je site• attention, Hoe hoe raken ze geinteresseerd• retention, Komen ze terug• referral,Vertellen ze het anderen• revenue, Conversie naar betaald product• Dave McClure
    23. 23. De service• Customer validation - Steve Blank• The Lean Startup - Eric Ries
    24. 24. Revenue model• Verkopen - Dalende value• Abonnement - Gelijke value• Freemium - Stijgende Value
    25. 25. Customer Satisfaction• Hoe heb je ons product gevonden?• Hoe zou je het vinden als je ons niet meer kunt gebruiken?• Kun je ons uitleggen waarom je bovenstaand antwoord hebt gegeven?• Wat zou je als alternatief gebruiken?• Welke primaire voordeel heb je door ons te gebruiken?• Heb je ons aangeraden aan anderen?• Welk type persoon denk je heeft het meeste aan onze dienst?• Hoe kunnen we onze dienst verbeteren?• Mogen we contact opnemen?
    26. 26. Niet meer kunt gebruiken• Maakt niet uit, ik gebruik het niet• Enigzins teleurgesteld• Zeer teleurgesteld > 40% (viral growth)
    27. 27. Automation• Tools om je ambacht te ondersteunen
    28. 28. Feature > Service• Cloud Computing• Mail• Collaboration
    29. 29. Event Logging• Make automated notes of what is going on• In your app and your server• rsyslog
    30. 30. Server Monitoring• Actually look at what is going on on your machine and service• Munin• Nagios
    31. 31. Mail• Sending mail from your server is not as easy as it looks• DKIM, PTR, SPF & feedback loops• Mandrill, Sendgrid
    32. 32. Communication• When, in the life of your customers, do you have contact moments?• Automated mailings on events• Signup, one week, thank you, etc.
    33. 33. Referral program• Make your customers into sellers as well
    34. 34. Coupon system• Make the barrier to entry just a bit lower
    35. 35. Testing• Are you sure everything works as it should• Unit test your code• Ruby, PHP, Python, etc
    36. 36. Multi variant testing• Which version converts better?• Google Website optimizer• a/bingo
    37. 37. Performance• Is your app fast enough• Is it actually up?• XHProf, Pingdom
    38. 38. Servers/Hosting• Where your app will live• Slicehost, easy• Amazon, expand• Leaseweb, barebones performance
    39. 39. Backups• In case stuff goes wrong• Disk, Code, User items, DB• S3
    40. 40. Code management• Multiple developers• Put your code in git• Github• Gitosis
    41. 41. Accounting• Are you actually making money• Key Numbers Dashboard
    42. 42. SSL• Secure your app for important moments• Registration• Login• Financial transactions• Or do it all secure• Rapidssl
    43. 43. Schaalbaarheid• Klantwerk > laag • Al het klantwerk zonder een businessmodel is een it Failure• Dienst > hoog
    44. 44. Omzet• 10 klanten > €20,- p/m• 10% groei p/m• 5 jaar > 28K p/m
    45. 45. Het is nogal veel• Wil je het leren?• Kom bij ons werken
    46. 46. Failure is learing• Fleck.com• Locazi• Feest.je• TNW Business Services• Qwestion
    47. 47. Jobs & Summer Jobs• Web & interaction designs• Font-end developers• Back-end developers
    48. 48. Intenships• Afstuderen of Stage• Harde Skills• Interaction Design, Front-End, Back-end
    49. 49. Thanks,Vragen?• Stage, Jobs & Summer Jobs• Mail: arjen@thenextweb.com• http://thenextweb.com/tnw-jobs/

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