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Startup Mini Bootcamp

Startup Mini Bootcamp

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Bootcamp Bootcamp Presentation Transcript

  • Arjen Schat Co-Founderarjen@thenextweb.com
  • Wat we doenConference 7 jaar -1500 BezoekersTheNextWeb.com 6M unique P/M Labs 7 Projecten 25+ Personeel
  • Spin-Off• Eerste Start-Up (fleck)• Launch Eigen Conference (Next Web Conference)• Traffic blog nextweb.org• Paydro• Nextweb.com• Kings of Code Conference• Twittercounter• Qwitter & Twitaholic gekocht• Squad Coach• Social Statistics• Spread.us• TNW Magazine
  • Startup Mini BootcampOnline bij het succesvol maken van een online dienst
  • Revolutie• Industriële • Informatie• Fabrikage • Toegang• Productie • Distributie
  • Ambacht• Meest moderne tools• Handmatig• Moet exact kloppen• Duurt altijd langer dan je wilt
  • Money• Sell your stuff• Paypal.com• Adyen.com: iDeal, Credit Card, recurring payments
  • Conversion• Track the effectiveness of your pages
  • Retention• Hoe lang kun je klanten vasthouden
  • SEO• Can you make more natural traffic flow in
  • SEM• Can you get more traffic in by buying add next to search results• Google Adwords
  • Press• Is it easy for people to write about you? • Have a page with comp/ prod info and logo’s etc• Build a relationship with press• Comment on articles
  • Attention• Tell the community what is going on• Blog - Wordpress• Mailing List - Mailchimp• Social media - Facebook, Twitter, Google+
  • Support• Your customers will always have questions • Is a primary entry point for improvement• Have a dedicated email address for this • Makes it person independent
  • Management Skills• Money, can you pay all the stuff you need• People, do you have the right team• Vision, set priorities• A CEO only does this
  • Deal Making Skills• Can you hook your service up with others
  • API• Can you hook your service up with others
  • Collaboration• Files & Project management• Pivotal Tracker• Basecamp• Dropbox
  • User testing• Do you customer understand the interface?• Silverbackapp
  • Landing Pages• Waar komen bezoekers uit na een zoekopdracht?• Verkoopt het wat ze zoeken?
  • 1 app is niet 1 app• The service it self• The admin for you, to fix things and do chores• Promotional website• Financial Transaction management
  • Traffic - AARRR• acquisition, Hoe komen ze op je site• attention, Hoe hoe raken ze geinteresseerd• retention, Komen ze terug• referral,Vertellen ze het anderen• revenue, Conversie naar betaald product• Dave McClure
  • De service• Customer validation - Steve Blank• The Lean Startup - Eric Ries
  • Revenue model• Verkopen - Dalende value• Abonnement - Gelijke value• Freemium - Stijgende Value
  • Customer Satisfaction• Hoe heb je ons product gevonden?• Hoe zou je het vinden als je ons niet meer kunt gebruiken?• Kun je ons uitleggen waarom je bovenstaand antwoord hebt gegeven?• Wat zou je als alternatief gebruiken?• Welke primaire voordeel heb je door ons te gebruiken?• Heb je ons aangeraden aan anderen?• Welk type persoon denk je heeft het meeste aan onze dienst?• Hoe kunnen we onze dienst verbeteren?• Mogen we contact opnemen?
  • Niet meer kunt gebruiken• Maakt niet uit, ik gebruik het niet• Enigzins teleurgesteld• Zeer teleurgesteld > 40% (viral growth)
  • Automation• Tools om je ambacht te ondersteunen
  • Feature > Service• Cloud Computing• Mail• Collaboration
  • Event Logging• Make automated notes of what is going on• In your app and your server• rsyslog
  • Server Monitoring• Actually look at what is going on on your machine and service• Munin• Nagios
  • Mail• Sending mail from your server is not as easy as it looks• DKIM, PTR, SPF & feedback loops• Mandrill, Sendgrid
  • Communication• When, in the life of your customers, do you have contact moments?• Automated mailings on events• Signup, one week, thank you, etc.
  • Referral program• Make your customers into sellers as well
  • Coupon system• Make the barrier to entry just a bit lower
  • Testing• Are you sure everything works as it should• Unit test your code• Ruby, PHP, Python, etc
  • Multi variant testing• Which version converts better?• Google Website optimizer• a/bingo
  • Performance• Is your app fast enough• Is it actually up?• XHProf, Pingdom
  • Servers/Hosting• Where your app will live• Slicehost, easy• Amazon, expand• Leaseweb, barebones performance
  • Backups• In case stuff goes wrong• Disk, Code, User items, DB• S3
  • Code management• Multiple developers• Put your code in git• Github• Gitosis
  • Accounting• Are you actually making money• Key Numbers Dashboard
  • SSL• Secure your app for important moments• Registration• Login• Financial transactions• Or do it all secure• Rapidssl
  • Schaalbaarheid• Klantwerk > laag • Al het klantwerk zonder een businessmodel is een it Failure• Dienst > hoog
  • Omzet• 10 klanten > €20,- p/m• 10% groei p/m• 5 jaar > 28K p/m
  • Het is nogal veel• Wil je het leren?• Kom bij ons werken
  • Failure is learing• Fleck.com• Locazi• Feest.je• TNW Business Services• Qwestion
  • Jobs & Summer Jobs• Web & interaction designs• Font-end developers• Back-end developers
  • Intenships• Afstuderen of Stage• Harde Skills• Interaction Design, Front-End, Back-end
  • Thanks,Vragen?• Stage, Jobs & Summer Jobs• Mail: arjen@thenextweb.com• http://thenextweb.com/tnw-jobs/