Facebook User Statistics Baltic States October 2010


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User statistics of Facebook in the Baltic States (Estonia, Latvia, Lithuania) for October 2010.

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Facebook User Statistics Baltic States October 2010

  1. 1. Whowalks theDog http://whowalksthedog.com Facebook User Statistics Baltic States October 2010 Thursday, 4 November 2010
  2. 2. Whowalks theDog http://whowalksthedog.com Facebook Usage And Penetration Facebook Users Total Population Penetration Change since September Estonia 287600 1340675 21% + 11.38% Latvia 194100 2266094 9% + 15.15% Lithuania 748020 3358115 22% + 7.76 % In all Baltic states, Facebook user numbers have gone up significantly in October. An explanation might be the release of the movie The Social Network. Thursday, 4 November 2010
  3. 3. Whowalks theDog http://whowalksthedog.com Distribution By Country Baltic States 61% 16% 23% Estonia Latvia Lithuania As in September, growth of usage has been biggest in Latvia, that seem to slowly be catching up with Estonia. Thursday, 4 November 2010
  4. 4. Whowalks theDog http://whowalksthedog.com Distribution By Gender Baltic States 1.3% 55.4% 43.3% Male Female Not Indicated Distribution by gender unchanged compared to September. Thursday, 4 November 2010
  5. 5. Whowalks theDog http://whowalksthedog.com Distribution By Age Baltic States 2%5% 13% 28% 27% 24% 13-17 18-24 25-34 35-44 45-54 55+ The distribution by age group keeps fluctuating, even though the under-24s still make up 51% of users. Thursday, 4 November 2010
  6. 6. Whowalks theDog http://whowalksthedog.com Remarks Concerning The Data - Usage was measured at 29 October 2010 - Population data are mid-year estimates of the World Bank for 2008 - Facebook only registers users that are 13 years of age or older - In Latvia, Draugiem.lv is the main social network - Data on gender and age depends on users giving this information The data collected in this period showed a remarkable inconsistency: total user numbers were smaller than the sum of individual age groups. However, the total users per country seemed consistent with earlier finds, and the numbers per age group seemed consistent with earlier age group distribution. Thursday, 4 November 2010
  7. 7. Whowalks theDog http://whowalksthedog.com This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at info@whowalksthedog.com. This presentation itself is licensed under creative commons license by-nc-sa. The fonts used in this presentation are Junction Regular and Nevis. Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available. This presentation is shared free of charge, and you are encouraged to share it too. If you appreciated this presentation, please consider the less fortunate and make a donation to Dzivesprieks: http://www.crowdrise.com/helpingdzivesprieks For more information on how Dzivesprieks (or Livslust) gives vulnerable children in Latvia a chance on a better life, visit their website: http://livslust.com/eng/ Thursday, 4 November 2010
  8. 8. Whowalks theDog http://whowalksthedog.com A Who walks the Dog Presentation More information: http://whowalksthedog.com http://twitter.com/whowalksthedog http://facebook.com/whowalksthedog Arjan Tupan arjan@whowalksthedog.com http://twitter.com/arjantupan +371 27 44 88 11 Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor. We specialize in social media, CSR and Lean Management / Six Sigma. 1 November 2010 Thursday, 4 November 2010