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Facebook User Statistics Baltic States October 2010

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User statistics of Facebook in the Baltic States (Estonia, Latvia, Lithuania) for October 2010.

User statistics of Facebook in the Baltic States (Estonia, Latvia, Lithuania) for October 2010.

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  • 1. Who walks the Dog Facebook User Statistics Baltic States http://whowalksthedog.com October 2010
  • 2. Who walks Facebook Usage And Penetration the Dog Facebook Total Penetration Change Users Population since September Estonia 287600 1340675 21% + 11.38% Latvia 194100 2266094 9% + 15.15% Lithuania 748020 3358115 22% + 7.76 % In all Baltic states, Facebook user numbers have gone up significantly in October. An explanation might be the release of the movie The Social Network. http://whowalksthedog.com
  • 3. Who walks Distribution By Country Baltic States the Dog 23% 61% 16% Estonia Latvia Lithuania http://whowalksthedog.com As in September, growth of usage has been biggest in Latvia, that seem to slowly be catching up with Estonia.
  • 4. Who walks Distribution By Gender Baltic States the Dog 1.3% 43.3% 55.4% Male Female Not Indicated http://whowalksthedog.com Distribution by gender unchanged compared to September.
  • 5. Who walks Distribution By Age Baltic States the Dog 5%2% 13% 24% 28% 27% 13-17 18-24 25-34 35-44 45-54 55+ http://whowalksthedog.com The distribution by age group keeps fluctuating, even though the under-24s still make up 51% of users.
  • 6. Who walks Remarks Concerning The Data the Dog - Usage was measured at 29 October 2010 - Population data are mid-year estimates of the World Bank for 2008 - Facebook only registers users that are 13 years of age or older - In Latvia, Draugiem.lv is the main social network - Data on gender and age depends on users giving this information The data collected in this period showed a remarkable inconsistency: total user numbers were smaller than the sum of individual age groups. However, the total users per country seemed consistent with earlier finds, and the numbers per age group seemed consistent with earlier age group distribution. http://whowalksthedog.com
  • 7. Who walks A Who walks the Dog Presentation the Dog 1 November 2010 Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor. We specialize in social media, CSR and Lean Management / Six Sigma. More information: Arjan Tupan http://whowalksthedog.com arjan@whowalksthedog.com http://whowalksthedog.com http://twitter.com/whowalksthedog http://twitter.com/arjantupan http://facebook.com/whowalksthedog +371 27 44 88 11
  • 8. Who walks the Dog The fonts used in this presentation are Junction Regular and Nevis. Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available. http://whowalksthedog.com This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at info@whowalksthedog.com. This presentation itself is licensed under creative commons license by-nc-sa.