Deze slideshow is gemaakt door ; Arjan Bakker www.twitter.com/arjanrbakker Gemaakt op 18-9-2010
<ul><li>Social Media and online strategies for Brands </li></ul><ul><li>Social media explained, power off SOM </li></ul><ul><li>SEO </li></ul><ul><li>RSS </li></ul><ul><li>Which social media to use </li></ul><ul><li>Which marketing strategies </li></ul><ul><li>How to connect with social media site </li></ul><ul><li>How to sent out content/news/promotions to social media sites on autopilot </li></ul><ul><li>Facebook pages </li></ul><ul><li>Facebook apps </li></ul><ul><li>Tracking </li></ul><ul><li>Increasing fans/followers </li></ul><ul><li>Linkbuilding </li></ul><ul><li>SEM </li></ul><ul><li>Mobile internet strategies </li></ul><ul><li>Email marketing </li></ul><ul><li>LSM </li></ul><ul><li>Local holiday promotions </li></ul><ul><li>Video/photo/slide/podcast </li></ul><ul><li>Google maps, LBS etc </li></ul><ul><li>Sharing/comment/bookmark </li></ul><ul><li>Store locator </li></ul><ul><li>Ordering online </li></ul><ul><li>Other website functions, livechat , forum, polls, events,blog,translate </li></ul><ul><li>Green </li></ul><ul><li>Social gaming, e-gift </li></ul><ul><li>Press info/media centre </li></ul><ul><li>Our communities </li></ul><ul><li>Joint ventures ;Local group discount, joint promotions (banner swap) </li></ul><ul><li>Special website,tools , </li></ul>
What is the reason to use Social media anyway? The power of Social Media is huge, it has a reach of over 2 Billion people worldwide. People spent over 6 hours a month on Social Media alone! This is only going to increase. Social media is hot, because people like to share. They share content/links/videos/photos Events , they comment on all of these links aswell. They can follow people/companies/celebrities they like/admire, they can be followed also. Each user has a news/activity page, where they share and can see what others are doing. Years to reach 50 million users: Radio = 38 years, TV=13 years, Internet=4 years , Ipod= 3 years, Facebook added 200 million users in less then 1 year! We do not have a choice on wether we do Social Media, the question is How well do we do it?
Which Social Media websites to use? Social Media platforms Location Based Services Bookmarking/other Social Media video/photo Discount other sites
It all starts with : RSS is the most important tool you should have on your website, if you wish to automate the publishing of content. It is so easy to use, and most important : IT IS FREE! RSS (Really Simple Syndication) You can insert a RSS feed on every page you want. Everytime you update a page on your website the RSS feed will be activated and sents out the update to all the sites you submitted your feed to. What to do with the feed once you have it? Sent and submit it only 1 time to the desired places and it will work for you forever; FOR FREE . Not only can you submit it all over the internet, but people can also subscribe to your feed. They will get updates immediately in their e-mail or RSS reader.
500 million users, 140 million monthly visits, average of 15 minutes a day, every day ! People check their Facebook first, before doing anything else when they wake up! People can join your group and you can sent PM to each member.Good for interacting with your members. Unlimited members People “Like” your page. All likes will show up on their wall. Share this page. Sharing the page will place a link on the users wall Pages can have APP's,fed by RSS,unlimited fans All your updates will show up on their wall. Display different “hidden”content to fans and non-fans Regular account, limited to 5000 friends All type of Facebook accounts can have integration with Video/Photo and most Social media website allow publication to Facebook
How to create a fanpage on Facebook? You will find this bottom of the left corner of any Facebook page OR on the homepage of Facebook.com After creating your page, upload a photo of your business, add your URL and fill in some info about your business. This information is very important for SEO, so use it very well! Place keyword-dense text. Use the “Info” tab to include more important keywords, text, and high priority links on your Page * Address, City, State, and Zip code are important fields for local searches * Company Overview, Mission, and Products are important fields for product searches * Websites is a valuable opportunity to add direct links to your own websites or other relevant sites in your space
How to add a RSS feed to your business page? -You can see a few tabs, click ADD new tab, then click notes: Then look in the bottom left corner: Click on “edit notes” Fill in your RSS feed and click on “start importing”. ( this sometimes gives a error, you should just repeat start)
How to create a landingpage for your Facebook page? 7) Click on settings 1) Click on “edit page” 2) Click on “Static FBML” 6) then you can fill in on the next page your HTML with CSS codes Name the “Box title”as that will become your Tab name. 8) Set default on “your Tab name” 3) Add to my page 4) Click on “edit page” 5) Click on “edit”
How to invite people to your Facebook Fanpage? Go to the bottom left corner of your fanpage A window opens, click on “sent as a message” Then fill in all the e-mail adresses of your choice.
<html xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml"> <head> <title>The Rock (1996)</title> <meta property="og:title" content="The Rock"/> <meta property="og:type" content="movie"/> <meta property="og:url" content="http://www.imdb.com/title/tt0117500/"/> <meta property="og:image" content="http://ia.media-imdb.com/rock.jpg"/> <meta property="og:site_name" content="IMDb"/> <meta property="fb:admins" content="USER_ID"/> <meta property="og:description" content="A group of U.S. Marines, under command of a renegade general, take over Alcatraz and threaten San Francisco Bay with biological weapons."/> ... </head> ... </html> How to add your website to Facebook's Open graph's search engine? Place the code below on each of your webpages, with the corresponding description and titles.
How to add widgets from Facebook to your website? There are several different widgets/plugins ; <ul><li>The Like button lets users share pages from your site back to their Facebook profile with one click. </li></ul><ul><li>These likes counts for SEO votes in the same way as links to your pages. </li></ul><ul><li>Share, sents a link with small thumbnail and description which will be posted on users wall </li></ul><ul><li>Activity, The Activity Feed plugin shows users what their friends are doing on your site through </li></ul><ul><li>likes and comments. </li></ul><ul><li>profile </li></ul><ul><li>and page “badges” </li></ul>Go to the bottom left corner of your profile page on facebook Select the kind of badge you want;
Only 1 type of account for everyone, but you can have a verified account for Brands/persons. Twitter is really good to sent out Short messages about your company, New items, new look, change in price, etc etc. Search engines love Twitter and they check the website Continously. If people talk about your Brand, your tweet you could get lots of Free publicity all around the world even. Your Twitter account should have a professional looking background, Representing your website/brand. The background is not “clickable”, But should contain your website URL or telephone numbers/contact details. Best size is max 300kb and 1600x1200px. ( nice example http://twitter.com/garyvee ) Your username(SEO) and bio should contain exactly what you represent, the bio is the most important SEO feature of your account.People can also find you on your name, location and even email, so keep that in mind to. What is amazing about Twitter is that it has thousands of applications built for you to use, almost all are FREE. You can follow people and visa versa, all those who are following you, will receive your updates on their newspage. They can choose to your message to their followers and that will create a small viral message.
How to add your Twitter to your facebook page? Go to : http://www.facebook.com/twitter This will post all your updates from Facebook to your Twitter account (Make sure you are logged into the Twitter account you want to connect with) # Select from the list of Facebook Pages that you have administrative privileges to edit by clicking the correlating “Link to Twitter” button. # If you are already logged in to the correct Twitter account, Facebook will know (scary). If you want to use a different one than the account that displays, use the Username/Email and Password for the correct account. # Click “Allow.” # Success! When you post on Facebook, you also post on Twitter. Technology isn’t that scary after all. How to add your Twitter updates to your Facebook page? Go to : http://www.facebook.com/selectivetwitter Add to the page of your choice Or you can use an other application or desktop app like:
How to connect your RSS feed to Twitter? There are some tools available on the internet, of which I like Twitterfeed the most. You will need to open an account, which is free, and there you can setup your feed so it will connect with your Twitter account of choice. What is nice of Twitterfeed is that it will tell you how often a Link is clicked. If you want or have multiple social media accounts, then I advice to use Hootsuite . It will let you handle all your accounts from a single tool. There is a free and paid version, just depends on how many accounts you want to handle. How to add a Twitter widget to your website? Widgets And then choose your settings, copy the code generated and place the code on the page you want.
Youtube is now the number 2 search engine. 50 Million users and 100 million monthly visitors 24 hours of video uploaded every minute! Youtube videos can be embedded on your website, can be connected to Facebook. You can place your URL and detailed information next to the video. You can even make money with video addsense! Youtube provides Insights to your channel, give you data about demographics, views and how People found your channel etc etc. All videos produce their own RSS feed, or you can combine all feeds into 1. You can create a custom background for your video channel. People/users can subscribe to your Youtube channel.The videos with the most views popup higher in the youtube search engine, and you want the most views! Title, tags are important for people to find your video. You can also download videos from youtube and upload them in your own account. This cannot be done with videos which have copyrights! You can have your latest upload activity Show up on the following social sites;
How to open a Youtube account and use it properly? 1) Go to http://www.youtube.com and click “create Account” If you already have a Google account then it is easy, you can connect to Youtube. If you do not have a Google account, you must create one. 2) The name of your youtube channel is important, As that will become also your URL, and thus important for SEO! After creating or connecting to your Google account, you are ready. You can start by inviting your friends staff, anyone you like. 3) Customize your Youtube channel page. Go to Settings and Change the Title and add tags on how you wish to have your Channel found by users. 4) All the default settings are mostly ok, but I reccommend changing the colors and background. (see steps 1-7 on how to add the photo) If you have a design or photo of your website you can upload it here. ( best file size is 2000x2000 px and max 256 kb) Layout: It is important to understand that YouTube will center your background image behind your channel content. This means that your important image content should appear just to the left and right of the 960 pixel center column. It also means that people with large or widescreen monitors will see much more of your image stretching out to the right and left of their screen. This is why it’s good to use a very wide image. 5) Ready for uploading videos! This can be done straight from Your desktop/laptop or even mobile phone. Do not forget to “Like” your own videos, it is a vote! Source picture: Mashable
How to embed your Youtube video on your website? Under each Youtube video, there is this container, click on “embed”. Now if you want to customize The embeded video go here; http://www.vtubetools.com/ there you can change everything you want For free! Recommended is that you place a Facebook “like” button under the embeded video for optimal integration and perhaps even the comment/discussion plugin of Facebook.
Linkedin has 150 Million users 15 million unique visitors a month in 2010 80% of companies use Social Media for recruitment, 95% of these use Linkedin! Within Linkedin you can create a group for you business, where you can have your staff discuss your company issues or where you can discuss with others out of you branche/interests. Groups can be fed with your RSS feed! For automatic updates from your website. Search engines check Linkedin continiously. You can almost always find good staff on Linkedin and find references.
Foursquare was one of the first Location Based Services (LBS). It let's your friends know where you are or have been. You can check in in “venues” where you can become a “Mayor” if you have the most checkins in that venue. Companies can give discounts or special offers to the mayor of their venue. Foursquare is ideal for LSM. It's a kind of a game, but becoming very popular. People can see what is going on in their city or where they are ad, and they can go and checkin in those places which have specials for mayors. Foursquare can be integrated with other Social Media sites, like Facebook and the people there will also see what their friends are doing. On the venue people can again “Like”your venue, generating those important votes for ranking. Foursquare is ideal for extra takeout orders if you are in the delivery business. If you market your Entrance , showroom that you have specials for Foursquare mayors, then this will generate extra Buzz also. Always crosspromote all your social media activities on all your accounts and websites. Over 3 million users within 1 year! Checkins can only be done with mobile internet, and on the exact GPS coordinates. Connect to your social sites and invite friends from: Bonus: Ideal to check your staff managers/sales people where they have been and when! Other popular LBS are Gowalla and Loopt
How to create a venue for your business on ? 1) You will have to open an account 2) You can immediately connect your Foursquare account to your Facebook and Twitter accounts 3) Download the app for your smartphone ( if you do not have it, you can still create a venue, but you cannot checkin anywhere) 4) After creating your profile, go to “add things” 5) add a venue, if your venue is not created yet. If your venue has been created you can claim it. Search for the venue in the search box and click “claim it”. Follow the steps in order to claim your venue. In step 1 you will be asked the following; Choose what you want to claim, if you have more then 10 locations, you will be asked to sent in a help ticket To Foursquare: http://support.foursquare.com/anonymous_requests/new
S ome mobile internet facts: ( source http://econsultancy.com/uk/blog/6082-mobile-internet-stats-roundup ) Mobile apps (Juniper Research) * The global market for mobile applications is expected to more than triple from just under $10 billion at the end of 2009 to $32 billion in 2015. * At the end of April 2009, Apple had confirmed that downloads from the store (to iPhone and iPod Touch combined) had just passed 1 billion; by early-April 2010, this number had exceeded 4 billion. Mobile email (via Email Marketing Reports) * An October 2009 report from the Radicati Group suggested there were 139m mobile email users in 2009. This number is predicted to rise to over 1bn by the end of 2013. * A Litmus report from February this year gave the iPhone a 4% share of the email client market, making it the sixth most popular client overall. Mobile video (Nielsen) * The 20.3m people who watch mobile video in the U.S. spend an average of 3 hours, 37 minutes each watching video on a mobile phone. * The age group watching mobile video for the longest time (as in hours spent) via their smartphones are those aged 12-17. They watch 7 hours, 13 minutes per month on average. Next is the 18-24 age group with 5 hours 47 mins. * Users aged 25-34 are the largest group in the mobile video audience at 29%, while more males (55%) than females (45%) watch mobile video. Mobile internet usage (comScore) * 14m people in the UK used their mobile browser to access the internet in October 2009 and more than 18m people were using apps by the end of 2009. Mobile internet (Essential Research) * 76% of UK mobile phone users aged 16+ are not accessing the internet via mobile phones. * 60% of UK mobile phone users aged 16+ claim not to even own a mobile with internet access, and just 30% of these non owners are interested in getting an internet-enabled mobile phone. * Just 10% of mobile phone owners access the mobile internet via their phones daily. 15% do so at least once a week. * 42% of mobile internet users earn over £40,000 a year (household income) compared to 31% of non users. Daily users are also significantly more likely to spend more on their monthly mobile bills – 55% pay over £30 a month compared to 10% of non users. US mobile internet usage (eMarketer) * EMarketer predicts that the number of US mobile users accessing the internet will jump from 73.7m in 2009 to 134.3 million in 2013. Worldwide mobile internet usage (Gartner) * Mobile phones will overtake PCs as the most common web-access devices worldwide by 2013. It‘s estimated that the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.
How to setup your website for the mobile internet? About 25-50% of the population uses the mobile internet and you will have to setup your website so the mobile user can surf your website with ease. This requires some programming but there are simple and easy tools.The design will not be optimal this way, so if you want a good looking site for the mobile users You should create an application for it, which people can download to their mobile phone. I would strongly advice to hire someone to create your mobile website and or built your application. 1. setup a subdomain called www.m(o).yourdomain.com 2. Google’s Conversion Utility - This is as simple as it gets. Just need to enter the URL of your website, check the option for ‘No Images’ if you do not want images to appear, then click on ‘GO’ button. This is free, but not all websites can be converted with this tool! Good example for mobile is: http://edition.cnn.com/mobile/
Average time spent on Facebook: 6 Hours per Month Average time spent on Social website,per country: With 7,19 Hours per Month, the Australians Peek the charts
How to setup your business for google maps? Go to http://maps.google.com/maps Login to your google account. Enter your business information. How to setup your business for Bing maps? You will need a windows live ID! Go to https://ssl.bing.com/listings/ListingCenter.aspx Enter your information here. How to insert a google map of your business on your website ( contact/route/adress) page? Go to http://maps.google.com/maps Type in your business adress here Click on the “link” buttom and get your html code, so you can place it where you want on your website page. You can also choose to customize it by clicking “customize”
Facebook is the most important site to share links/content
25% of all search results are links to user generated content There are over 200 million blogs and 54% post daily updates 35% of bloggers post their opinions about Brands and products Brands care more of what people say about them in the social graph, then their google ranking 78% of people trust peer to peer recommendation, only 14% trust advertisement 60 million status updates happen on facebook every minute People will no longer search for products, products will find them via social media