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SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
SEO SWOT HomeAway.nl
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SEO SWOT HomeAway.nl

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A SEO SWOT analysis for the website of HomeAway. Also a total SWOT made the HomeAway.nl website

A SEO SWOT analysis for the website of HomeAway. Also a total SWOT made the HomeAway.nl website

Published in: Travel, Technology, Business
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Transcript

  • 1. SWOT Analysis SEO Homeaway.nl Presented by Arjan Bakker Made by Arjan Bakker
  • 2. Strenghts Made by Arjan Bakker • SEO friendly CMS • Huge amount of content (1.4M) • Decent rankings • Decent domain age (7 years) • Good amount of backlinks (45k) • Good amount of overall traffic (220k)
  • 3. Weaknesses Made by Arjan Bakker • Competition has older Domains (13-18 years) • Competition has more backlinks • Competition active on social media • Poor amount of fresh content created, other then new properties • Property detail page seo unfriendly url • Limited innerlinking • Browser issues, 404, • Relatively low speed of loading page (HTTP requests) • No XML • No social media activity • No video
  • 4. Opportunities Made by Arjan Bakker • Increase backlinks using social media • Implement user generated content • Increase Page load speed • Indexing • Optimization of PPC • Co-citation
  • 5. Threats Made by Arjan Bakker • Competition increase SEO activity • Competition increase social media activity • Competition increases PPC activity • Regulations change • Security
  • 6. Comparisons Made by Arjan Bakker
  • 7. Comparisons Made by Arjan Bakker
  • 8. Comparisons Made by Arjan Bakker
  • 9. Comparisons Made by Arjan Bakker
  • 10. Comparisons Made by Arjan Bakker
  • 11. Comparisons Made by Arjan Bakker
  • 12. Comparisons Made by Arjan Bakker
  • 13. Comparisons Made by Arjan Bakker
  • 14. Made by Arjan Bakker Comparisons
  • 15. Made by Arjan Bakker

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