Journey of Collaboration, Lotusphere Israël 2008

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Slide 2: ® Social Software, web 2.0 A journey of Collaboration Arjan Radder Geo Sales Leader, Social Software, EMEA South West

Slide 3: AGENDA Introduction, Globalization, Communication, Innovation Social Software in the Corporation Introducing Lotus Connections 2.0 3

Slide 4: I am 4

Slide 5: I can also be found here 5

Slide 6: And here 6

Slide 7: I am part of this social community 7

Slide 8: And of this professional community 8

Slide 9: I have a virtual identity 9

Slide 10: And with access to these 4 tools I can answer ANY question in less then 30 minutes Dogear 10

Slide 11: When I buy something I evaluate it here 11

Slide 12: And before going to a new restaurant or booking a holiday I always go here 12

Slide 13: a d o p t io n is d r iv e n b y " v ir a l m a r k e t in g “ — t h a t is , r e c o m m e n d a t io n s p r o p a g a t in g d ir e c t ly f r o m o n e u s e r t o a n o t h e r Or here 13

Slide 14: I blog here 14

Slide 15: Globalization 1.0: Countries, The world was really flat...

Slide 16: Globalization 2.0: Companies

Slide 17: Globalization 3.0, It´s all about people

Slide 18: Communication & Collaboration 1.0, It was pretty hard..

Slide 19: Communication & Collaboration 2.0, it got better..

Slide 20: Communication & Collaboration 3.0, YOU are in control

Slide 21: 1949

Slide 22: IBM Lotus Mission Empowering people to be more effective, responsive and innovative in the context of the work they do

Slide 23: Who are these great leaders? His empire was quickly overthrown... His lasted a lot longer...what´s the difference?

Slide 24: What do these have in common?

Slide 25: Web 2.0 has changed the world from hierarchies and teams ... 25

Slide 26: Into networked communities 26

Slide 27: The world is flat again… 27

Slide 28: What is Social Software, what is a social network? http://youtube.com/watch?v=6a_KF7TYKVc

Slide 29: So why is this relevant? 29

Slide 30: Because 1.3 BILLION people use the Internet today... 30

Slide 31: And they all use it in the same way, everybody is participating The web has become ´organic´ and is owned by ´us´ 31

Slide 32: And that it has become the standard among tomorrow´s workforce 32

Slide 33: Web 2.0 technologies are used by 1.3 billion people everyday at home, school and in the office Which of these do you use? 33

Slide 34: Or maybe some of these? 34

Slide 35: social software empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers. 35

Slide 36: Thanks to: Web 2.0 and the Corporation, Tuck School of Business at Dartmouth: 36

Slide 37: AGENDA Introducing Social Software & Web 2.0 Social Software in the Enterprise Introducing Lotus Connections 37

Slide 38: Businesses are no different... 38

Slide 39: But business are facing a rapidly changing business environment Work environments are more complex Matrixed organizations Organizational changes Mergers / Acquisitions Global companies Telecommuting / Remote workers Work is increasingly collaborative Increased Specialization Ad hoc projects More interactions with unknown people 39

Slide 40: And ´demographic´pressure is increasing Within the next seven 19% of the entire years, 33 million American workforce people in Japan (26% holding executive, of the population) will administrative and be over 65 years old managerial positions will retire in the next five years By 2016, the number In the year 2000, there of individuals aged were more people 60-64 in Australia is receiving pensions in expected to almost Italy than people working double (22 versus 21 million) Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm, Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm, A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 , 40

Slide 41: CEO´s are predicting that the next big idea can easily come from outside the company Employees Business partners Customers directly Consultants Competitors Associations Internal Sales & Service Units Internal R&D Academia Think-tanks Labs and/or other institutions 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% IBM Institute for Business Value, CEO Study 2006 41

Slide 42: So they also started adopting new ways of mass and organic collaboration www.Goldcorpchallenge.com 42

Slide 43: 125.000 people help Proctor& Gamble with research for cash rewards www.Innocentive.com 43

Slide 44: And new companies arise for ánd from the people www.Current.tv 44

Slide 45: Many more interesting examples and thoughts in this report: Web 2.0 and the Corporation, Tuck School of Business at Dartmouth 45

Slide 46: The Water Cooler Is Now On The Web “KPMG set up an alumni network, signing up around 10,000 former and current employees. On the right-hand side, each member has a profile box, just like on Facebook, which they update with photos, information about their job or home life, and a list of contacts. Each member builds a contact list by searching on the service for people who are already signed up or eligible to join. KPMG credits the network with helping it hire 137 former employees, or around 14% of the company's total hires, since the service started, up from 72 people in the three months prior” September 2007 46

Slide 47: Social Networking: A Time Waster Or The Next Big Thing In Collaboration? “Hinting at the potential of social networking at work, thousands of employees of Shell Oil, Procter & Gamble, and General Electric have Facebook accounts. A Facebook network of Citigroup employees--only those with Citigroup e-mail accounts can join--has 1,870 users. Procter & Gamble employees use Facebook to keep interns in touch and share information with co-workers” September, 2007 47

Slide 48: Social Networking: A Time Waster Or The Next Big Thing In Collaboration? “An InformationWeek Research survey earlier this year found that social networks were used by 48% of companies responding. Uses include viral marketing, recruiting, peer networking, and even emergency coordination and communications” September 2007 48

Slide 50: We host 10,429 total Blogs, Sept ‘07 Blogs They generate more publicity then our communications department.. IBM érs get feedback from the crowd which can be used to improve our services August August % increase 2006 2007 Enabling every employee to publish Users 23,000 35,094 65% (67 and discuss their ideas out in the open countries) Entries 51,000 85,052 60% Comments 50,000 83,580 60% 50

Slide 51: Share 327,233 public and tagged bookmarks, Sept 2007 Dogear Productivity driven savings of $4.5M per year Based on: 286, 586 average search visits per week each IBMer saves 12 seconds per search visit today Increased search satisfaction 50% of user searches end with clicks on user-tagged content 51

Slide 52: And host 900 + communities of many different interests Communities The goal: provide context, develop cultures, and grow capabilities that individuals need to be able to perform effectively 52

Slide 53: Lotus Connections is already at work in IBM Profiles IBM’s internal BluePages application provided the basis for Profiles. BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all applications authentication for IBM. Communities IBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries. Blogs IBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags. Dogear IBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private. Activities IBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users. 53

Slide 54: AGENDA Introducing Social Software & Web 2.0 Social Software in the Enterprise Introducing Lotus Connections 54

Slide 55: Introducing: Lotus Connections http://www.youtube.com/watch?v=LBvIeFbta9I 55

Slide 56: Lotus Connections is social software for BUSINESS that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers. 56

Slide 57: Lotus Connections has 5 services Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster

Slide 58: Lotus Connections is about… Connecting you to people & expertise you don’t know Driving innovation into products faster Making new hires more productive faster Capturing ‘know how’ before it leaves your firm Being more responsive to customers with the correct information from ‘your best people’ Empowering employees from the bottom, up Improving ability to sense and respond to business opportunities or threats 58

Slide 59: Cross- Lotus Connections Home page Connections Search Aggregates relevant social data throughout Connections Eases management Provides faster of your access to your incoming rapidly requests and expanding tasks network Improves your ability Composed of to track and widgets that can discover be used in other critical web information applications, and people including custom pages or mashups Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

Slide 60: Expand and Maintain Your Network Expanded customized profile data fields and views for your organization Identify, develop and maintain a professional network with colleagues Tag your colleagues and easily find them, search on Aggregate social them, and data in one keep in touch place for others with them to easily discover your work Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

Slide 61: Build Vibrant Communities Aggregates information from across Lotus Connections and external Allows you to resources address the community in external applications, like email Discuss with subject matter experts, ask questions and share your knowledge Access to external community collaboration tools like wikis, teamrooms, chat Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

Slide 62: Learn from the Expertise and Experience of Others Keywords can be used to Easily create Blogs search within to share knowledge a Blog or with a wide across audience multiple blogs Exchange viewpoint and share perspectives to increase innovation

Slide 63: Discover Information that has been Qualified by People like you Centrally store Subscribe to your bookmarks your and share them coworkers' with others bookmarked web pages Filter bookmarks by "tagging" them with as many keywords as you want

Slide 64: Leverage Your Network to Execute Day-to-day Tasks Leverage best practices Organize through activity your templates activities in personalized views Store all Improves information, your ability email, files, to track bookmarks critical related to a information task and people Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

Slide 65: Using Lotus Connections from your daily tools IBM Lotus Notes® IBM Lotus Sametime® Microsoft® Office™ Windows Explorer RIM BlackBerry® Lotus Connections Services RESTful API IBM WebSphere® Portal Web Browser Extensibility

Slide 66: So if you are looking for expertise; Start with a person, or… start with a topic

Slide 67: Start your search for a person, from Lotus Notes… 67

Slide 68: …or from Outlook… 68

Slide 69: … or Lotus Sametime… 69

Slide 70: … or Microsoft Office 70

Slide 71: … or Lotus Quickr… 71

Slide 72: … or Microsoft SharePoint… Investigate colleague’s bookmarks Instructions for this custom integration can be found at: http://www.ibm.com/developerworks/lotus/library/connections-microsoft/

Slide 73: … or WebSphere Portal… Search default is by name however other fields can be selected Results display 73

Slide 74: … or RIM BlackBerry…

Slide 75: Available today via ISSL; Atlas for Lotus Connections Relationship discovery Social network analysis and visualization

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Slide 78: Free Test drive Https:greenhouse.lotus.com More info: www.lotus.com/connections, or contact me

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