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Portfolio Arjan Helmer Feb 2011
 

Portfolio Arjan Helmer Feb 2011

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portfolio of Arjan Helmer, user experience designer/researcher based in Amsterdam, The Netherlands. Currently looking for new job opportunities.

portfolio of Arjan Helmer, user experience designer/researcher based in Amsterdam, The Netherlands. Currently looking for new job opportunities.

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    Portfolio Arjan Helmer Feb 2011 Portfolio Arjan Helmer Feb 2011 Document Transcript

    • PORTFOLIOarjan helmer // design for interaction portfolio of arjan helmer | 1
    • TABLE OF CONTENTS CONTACT ADVISOR msc graduation project............................ 4 MATCH winner ikea innovation contest 2008.................................... 6 NELSON interactive pet in the shape of a ball................................. 8 BP HOME blood pressure monitor.................................................. 10 PHILIPS FUTURE design strategy tool...................................... 12 DONOR REGISTER registration experience............................. 14 TAG ACCESSORIES ecommerce website.................................. 16 KNOWYOURHISTORY ecommerce website........................... 18 MACHEO BENEFIT ticket sales website .................................. 202 | portfolio of arjan helmer portfolio of arjan helmer | 3
    • Concept generation Explorative user research Creation of personas Lorem Ipsum Marketing manager more.. 6 2 Lorem Ipsum Marketing manager more.. 6 2 Lorem Ipsum Marketing manager more.. 6 2 Lorem Ipsum Marketing manager more.. 6 2 Lorem Ipsum Marketing manager more.. 6 2 Lorem Ipsum Marketing manager more.. 6 2 Rough usertesting of paper prototypesCONTACT ADVISOR MSc Graduation project Lorem Ipsum Conference Call Lorem Ipsum sedet Marketing manager doloret > Lorem Ipsum Marketing manager Marketing manager more.. more 6 2 lorem ipsum Lorem Ipsum doloret sedet Lorem Ipsum Marketing manager 6 2 more.. more > Marketing manager more.. Lorem Ipsum Marketing manager lorem ipsum more.. Lorem Ipsum 6 2 “just in the office” doloret sedet Marketing manager 6 2 more.. 6 Lorem Ipsum 2 help Marketing manager more > Lorem Ipsum Marketing manager more.. Lorem Ipsum 6 2 Adicipid estrumet magni more.. lorem ipsum doloret sedet Marketing manager > 2 more.. 6 doloribusda eiciatur sitatur, undaest Lorem Ipsum more Lorem Ipsum iusam, nim sam fuga. Nam more.. Marketing manager Marketing manager more.. 6 2 6 2 facipsantur? Quis res anihicilique plab 6 2 lorem ipsum Lorem Ipsum doloret sedet > Lorem Ipsum Marketing manager more.. more Lorem Ipsum Marketing manager more.. 6 2 6 2 Lorem Ipsum Marketing manager Marketing manager more.. more.. 6 2 2 2. Lorem Ipsum Marketing manager 6 more.. 2 Lorem Ipsum 6 Marketing manager more.. 6 2 Lorem IpsumCreation of application concepts that shows the potential of combining social networking and Marketing manager more.. 6 2 Conference Call doloret sedet Lorem Ipsum more > Conference Call Marketing manager doloret sedet more.. lorem ipsum doloret sedet Lorem Ipsum 6 2 more > Lorem Ipsum Marketing manager Lorem Ipsum Marketing manager Marketing manager more.. lorem ipsum lorem ipsumcommunication that can help business professionals in their work. 2 6 doloret sedet doloret sedet Lorem Ipsum Marketing manager more.. more > more > 6 2 lorem ipsum lorem ipsum doloret sedet more > Lorem Ipsum doloret sedet > Marketing manager more.. 6 2 more lorem ipsum doloret sedet Lorem Ipsum more > help Marketing manager lorem ipsum more.. 2 doloret sedet lorem ipsum 6 Adicipid estrumet magni Lorem Ipsum > doloret sedet doloribusda eiciatur sitatur, undaest Lorem Ipsum more more > iusam, nim sam fuga. Nam more.. Marketing manager facipsantur? Quis res anihicilique 6 2 plab Marketing manager Lorem Ipsum Marketing manager 6 2 more.. more.. 6 2 “just in the office” 3. 1. Lorem Ipsum Marketing manager more.. Design concept proposals 6 2 Lorem Ipsum Marketing manager more.. 6 2 Lorem Ipsum Lorem Ipsum Marketing manager Lorem Ipsum Lorem Ipsum Marketing manager Marketing manager Marketing manager more.. more.. 6 2 2 6 Lorem Ipsum Marketing manager more.. Lorem 2Ipsum 6 Marketing manager Lorem Ipsum more.. Marketing manager more.. 6 6 22 help LoremIpsum Lorem manager Marketing Ipsum more.. Marketing manager 6 2 Adicipid estrumet magni more.. doloribusda eiciatur sitatur, undaest Lorem Ipsum 2 6 Marketing manager iusam, nim sam fuga. Nam more.. facipsantur? Quis res anihicilique 6 2 plab Lorem Ipsum Marketing manager more.. 6 2 How can information from social networks aid a Lorem Ipsum Marketing manager business professional in the process of initiating a Lorem Ipsum communication session? Lorem Ipsum Marketing manager Marketing manager more.. 6 2 Lorem Ipsum Marketing manager more.. 6 2 Lorem Ipsum Marketing manager Final demonstration movie of concepts RESEARCH more.. 6 2 Lorem Ipsum help Marketing manager more.. A creative session was held to obtain more insights - The contacts in a shown contactlists are related 6 2 Adicipid estrumet magni doloribusda eiciatur sitatur, undaest Lorem Ipsum iusam, nim sam fuga. Nam more.. Marketing manager facipsantur? Quis res anihicilique into the professional usergroup, their wishes, needs to the tasks you are performing at this moment in 6 2 plab Lorem Ipsum Marketing manager more.. 6 2 and views on communication in their professions. time and shows the people relevant to the user at It was found that professional social software this moment in time. It can also give suggestions communication tools are often not flexible enough, of people in the organization that could also be missing up to date information and are only helpfull to this current task. adopted by a small part of the company. - When someone calls or a call is received, the DESIGN information and options that are shown in the A final concept called ‘Alcatel-Lucent Contact interface depend on your relationship to the Advisor’ was developed. Instead of letting a user person (e.g. close colleague, stranger, etc). declare its own relations to people, as in a social network application as LinkedIn, the calling logs - Tag contacts with information and include at which and email traffic is used to build a social graph time or event you want to be reminded of this. automatically. This social graph and his current context is used by the application to act smarter. watch the demonstration movie at: Three design-concepts were developed and www.arjanhelmer.nl/alcatellucent presented in a demonstration movie:4 | portfolio of arjan helmer portfolio of arjan helmer | 5
    • MATCH winner IKEA innovation competition 2008Develop a solution to provide IKEA consumers a pleasant shopping experience10 years from now. Keeping it tangible IKEA 2018 Problem Definition The World is an IKEA Experience As the World is increasingly changed by e-commerce, many com- The formula has proven to work, but only for customers Everything that people see in the World is to some extent of panies face the problem of (re)positioning themselves in this digi- inside the IKEA store. Since the future customer takes less inspirational value for their personal interior design. But how tal world. People buy online and do not ‘waste’ their time on visit- and less effort to visit real stores and increasingly makes often would you feel inspired and tend to forget the inspiring ing real stores. We consider IKEA to be a company that has to pay its purchases online, IKEA has to find a way to communi- image? Here IKEA can jump in by implementing a direct inter- special attention to this tendency. Namely, one of IKEA’s main The concept our team created is called IKEA Match. cate its tangibility and accessibility outside the boundar- active system that will make the whole World the shopping- strengths is the accessibility and the tangibility of its products in ies of the store. IKEA already has its free and ‘tangible’ window of IKEA products. A system that will allow people to the stores. But in the growing online world, nothing is tangible catalogue, that customers love to browse through, but for search for products the moment they feel inspired. It is not anymore. This brings us to our core problem: how to remain tan- future days IKEA should go much further. the IKEA products that become tangible, but the experience gible in increasing e-commerce? that is related to the IKEA product. This makes the world one IKEA gives product suggestions based on pictures Direction That IKEA currently focuses on this tangibility is no surprise. IKEA has to keep itself interesting to the future consumer. Making their products more accessible by taking the tan- gibility outside the store into everyday life is our pro- posed direction. IKEA should look for a way wherein the big IKEA Experience. With this vision in mind Team Tangerine came up with a new catalogue concept: IKEA Match. IKEA gives product- out of the daily life of the consumer. Making the products tangible in the shop-experience evokes a point of purchase remains inside the store, but the inter- suggestions based on pictures out of the daily life of the con- feeling of trust, followed by engagement with the brand, and fi- est for the products is raised outside the store via an sumer. There are three ways to use this concept (A,B,C). nally increasing sales. A quick view in an IKEA store gives a clear ‘out-of-store IKEA experience’. This out-of-store IKEA ex- impression: everywhere people are touching, tapping and petting perience will lead to people already knowing what to products that catch their slightest interest. Customers feel free to look for when arriving at the blue box. imagine implementation of IKEA’s products in their lives. There are three ways to Matchconcept: IKEA use this C. Atmosphere Matching A. C. The matching process could work on a very B. indirect level, where the input is a picture of ‘a feeling’. Imagine a consumer having a very relaxed feeling when he is experiencing a beautiful sunset on some Caribbean beach. He whishes he could have this feeling back home. He takes a picture of the sunset and makes IKEA find a matching product. Direct Matching Atmosphere Matching The customer experience would be the kind of: “I The matching process can work on a very direct level, where the input for the database is a picture of a prod- uct. Imagine a customer being very attached to his old couch, but in the need of a new one. He can take a pic- Shape Matching The matching process could work on a very indirect level, where the input is a picture of ‘a feeling’. Imag- ine a customer having a very relaxed feeling when he is experiencing a beautiful sunset on some Ca- want a product that makes me feel like this”. In another scenario, the customer is searching for furni- ture of his old couch and let IKEA find a similar one. The ribbean beach. He enjoys this feeling so much that ture matching the present furniture. Imagine a cus- customer experience would be the kind of: “I want a he whishes he could have this feeling back home. tomer being very attached to a lamp. He wants a new product like this one” IKEA would function as a re- . He takes a picture of the sunset and makes IKEA couch, and wants the couch to match with his lamp. He placer for products. find a matching product. The customer experience A. Direct Matching: This concept lets people experience the values of takes a picture of the lamp and makes IKEA suggest a would be the kind of: “I want a product that makes matching couch. The customer experience would be me feel like this” IKEA is new and surprising. . the kind of: “I want a product that suits this one” IKEA . is functioning as an additive. The matching process can work on a very Trends Application direct IKEA outside of the store and triggers them to create level, where The manythe database is a picture the input for people Social trends - ‘Individualism’. - ‘I want it now’. If people get interested or inspired by a product, they don’t want to keep it in mind till they have bonds or associations with IKEA products. It creates of a product. A consumer can take a picture of the tangible out-of-store Ikea Experience. The Requirements the opportunity at home to see what it is. People want to Products need to be available as CAD-models access appropriate information right away anywhere they Application must be hosted on the servers of IKEA, This concept lets people experience the values of IKEA outside of the store and triggers them to get into are at any moment. People don’t need to download the software, but just go - ‘Time is a valuable good’. People don’t take the time any- to an internet website of IKEA with their smartphone. the store; it creates the tangible out-of-store Ikea Experience. By appealing to a variety of target-groups, more to really prepare themselves to think about what this concept is able to reach the many people. On the one hand it strengthens the relationship with his old couch and let IKEA find a similar one. The concept enhances the overall shopping experience, they want. This concept will help them make a selection of Implementation their fan-base, because IKEA provides them a new way of getting in touch with their products; on the products before they enter the store. The Concept can work aside the current distribution and - More aging population that make more use of new de- other hand the concept appeals to the non-IKEA buyers by providing an inviting and interesting interac- logistics; IKEA does not have to change the trademarked vices and ways of communication in a globalized world. IKEA Concept. She only has to set up a department for tion and lets them experience the values of IKEA. The concept provides inspiring suggestions for prod- - ‘Information overload’. People like to have guidance in categorizing IKEA products for the online database. Plus ucts the users would never have thought of. making their choices and like to be inspired, but on the customer experience would be the kind of: “I want the products become very accessible and IKEA can she has to develop the internet service providing access other hand want to keep in control of their choices in life. to the database. - ‘Simplicity of life’. Applications that make life easier and But the concept functions not solely as a trigger. By providing extra information, for example the avail- give less stress are highly appreciated. Benefits for IKEA ability of products in a store nearby and the location of the product in the store, this concept enhances - Enhance the top of mind position of the Brand and the overall shopping experience. a product like this one”. approach consumers in a more personal way. the products with customers. Secondly, the concept increases accessibility. At the moment of inspiration, IKEA can be asked for infor- - Get more people into the store: lower the boundar- mation (direct feedback). IKEA selects only the products the customer wants (personal information). Technological trends ies by giving information and pushing them - Increasing use of the internet and networking technolo- This direct feedback and the personal information make the products very accessible; more acces- gies in general and on mobile devices in particular. Link to IKEA’s mission statement sible than in an online catalogue. - Trends in image recognition and processing technology Createing a better everyday life for the many people. Thirdly, the concept is very personal. On all three matching levels, the experience that is related to the indicate that the recognition of product aspects as shape and color and comparing them to a database will cer- IKEA product is very tangible and very personal. Namely, the customer has been there to experience it tainly be feasible within the ten-year scope of this project. himself. Whether it is the couch, the lamp or the sunset, the customer was there to see and feel it. To- - The implementation of photo or video cameras in gether with the tangibility, also the personal engagement with the IKEA products will increase. IKEA can mobile devices is not likely to cease in the upcoming years and it is very likely that overall quality of this func- B. Shape Matching Our concept won the competition and our team so approach the many people in a personal way. tion will dramatically improve. IKEA Innovation Competition 2008 || Team Tangerine A consumer wants a new couch, and wants the was invited to the IKEA head-offices in Sweden. A couch to match with his lamp. He takes a picture of video demonstration can be viewed on: the lamp and makes IKEA suggest a matching couch. www.arjanhelmer.nl/ikea The consumer experience would be the kind of: “I want a product that suits this one”.6 | portfolio of arjan helmer portfolio of arjan helmer | 7
    • NELSON interactive pet in the shape of a ballCreation of a new concept and working prototype that encourages girls to playand learn football for TNO Nederland. NELSON Nekson is an interactive pet in the shape of a ball: Nelson likes to perform football movements like going up, being balanced and quick repetitions of tricks. This should stimulate girls to play football and acquire panna football skills. USERTESTS Prototypes were built and tested in different development stages by a group of young girls. Two low-fidelity prototypes (a video and a sound-only prototype) were built and tested to obtain insights into input the value of the concept and to adjust the design. In the end a final shocks amount of move- ment of the ball height balancing 1 prototype was built to demonstrate the concept. wizzard of oz: shocksensor accelerometer keypress 11 2 3 THE FINAL PROTOTYPE 10 4 The final prototype consisted of an air-filled semitransparant ball bluetooth keyboard 5 with a core containing an Arduino circuitboard, accelerometer, 12 9 6 shock-sensor, bluetooth transmitter, audio speaker and LED lights. max/msp 8 7 1 milkwhite semi-tranparant semi-soft ball 2 3 The sensor data from inside the ball was sent wireless to a computer fm bluetooth 2 internal transparant hard ball application in MAX/MSP on a laptop. The laptop processed the 3 three colour LED speaker 3 color LEDs 4 shock sensor 1 sensor data and instantly sent a response back to the ball to make 5 arduino bluetooth kit 6 FM radio receiver the ball respond with light and soundeffects to the users actions. 7 speaker sounds lights 8 battery 9 accelerometer output 10 cylinder which contains the electronics 11 bluetooth sender/receiver (dongle) 12 FM transmitter8 | portfolio of arjan helmer portfolio of arjan helmer | 9 HI! i’m NELSON!
    • BP HOME bloodpressure monitorUser testing and Redesign of the existing BP Home bloodpressure monitor andaccompanied software for the Microlife company. BP HOME CONCEPT: Microlife is a world wide manufacturer of health- Out of these recommendations a new design of care products and has created a new product the device and the accompanying software was called the ‘BP home’. This blood-pressuremeter is created. The new design was again tested with given out by a doctor to a patient to measure their participants from the target-group. The redesign blood pressure at regular times during one week was experienced as easier to use and led to less to get a week profile of their blood pressure. At incorrect measurements by incorrect use of the the end of the week the patient returns the device product. to the doctor. The recommendations and design ideas were USER TESTING AND REDESIGN PROCESS picked up by Microlife and implemented in a new The existing blood-pressure monitor and software version of the product. was tested and a research report was written with recommendations for a redesign.10 | portfolio of arjan helmer portfolio of arjan helmer | 11
    • It has been a few years now since Royal Philips The tool provides two things: Electronics has launched its Sense & Simplicity Every solution that is created with this tool, will be positioning. In current evaluations, Philips found in line to work towards the set-out future, thereby two things: ‘simplicity’ is not perceived as intended; bringing Philips closer to this future every time. innovation can work as a strong purchase driver. ‘Simplicity’ is added by Philips visionairs, innovationPHILIPS FUTURE design strategy tool is added by introducing a ‘future product’in current After research our team concluded that the Sense time.Find a way to ‘marry’ simplicity and innovation to strengthen the brand of and Simplicity brand promise is very valuable and Second is engagement of the designers.The futureRoyal Philips Electronics. true, but there is a gap between promise and build around so-called personas, helps designers delivery. Even some new products are putting to empathize with the user and also to keep the much effort on Simplicity instead of Sense.There is future targetgroup of the product in mind. a need for more innovative, people-centered and meaningfull products. The project was celebrated by Philips; our results have been presented to Philips’ Strategic In order to tackle this problem our team created headquarters in London. A video demonstration a workshop and a tool that provides a method to can be viewed at: create more innovative, user-centered thinking. www.arjanhelmer.nl/philips In the workshop, an ideal future in line with Philips strategic values is constructed in the shape of personas*: personal stories of users containing future needs, problems and values. The tool is based on the principle of envisioning a desired future vision for products, and deriving a path from that future to now. By taking this future, and draw back from this future to the current time, one will set out a path to get from the future to now.This technique is called back- casting, as the opposite of fore-casting. ‘ *Personas provide research based yet fictive information about a ‘person’,using media as photos, drawings and text. 12 | portfolio of arjan helmer portfolio of arjan helmer | 13
    • DONOR REGISTER registration experienceAnalyse and conceptualise human-product interactions in relation to the physical, cultural, technological, In The Netherlands, all teens who turn 18 are sent a registration form from the Dutch organ donation register, at the moment, only one third of the forms isand societal contexts in which the organ donation registration process is experienced by teens. sent back. RESEARCH Home assignments for participants send and returned daily as postcards by mail. First, qualitative research was conducted into the experiences of teens with the subject of organ donor registration and the current registration process. The research data was made into a mapping and conclusions were drawn. An ‘interaction vision’ was constructed which was used as a basis to create design concepts. The product should: • Communicate the specialness & importance of registration. • Be inviting & evoke curiosity. • Feel objective. Generative session with excercises and a group discussion to uncover deeper feelings. The final concept consisted of a package with a key that can be inserted in the usb slot of a computer. This opens a website in the browser. DESIGN In the website different stories can be listened to of teens who talk about the decision they made, or receivers of organs. There is a possibility to interact with other peers who have the usb key inserted in their computer and discuss about which option to choose. To make the registration, the key can be turned, which opens the registration decision form. After finishing the registration, the key can then be kept as a reminder and used as a secure usb stick. The findings of the research and the design concepts were presented to the Dutch donor register authority.14 | portfolio of arjan helmer portfolio of arjan helmer | 15
    • TAG ACCESSORIES ecommerce websiteDesign of a corporate identity and an online store for fashion- and accessorylabel TAG Accessories. TAG is a new fashionable brand for fair fashion TAG can update and manage all the content, and living accessories. Tag accessories are trendy, images, orders from clients and settings through unique and made by underprivileged, but very a secure content management system. Google talented people in India and Kenya.TAG cooperates Analytics has been used to provide TAG with with several NGOs in developing countries. They detailed information about the visitors and clients all combine the production of accessories with behavior on the website, development of underprivileged people. www.tag-accessories.com The company website includes general information about the company a webstore, and a newsletter service. Customers can order products directly from the website and use the popular iDEAL functionality to pay for their orders.16 | portfolio of arjan helmer portfolio of arjan helmer | 17
    • KNOWYOURHISTORY ecommerce websiteDesign of a corporate identity, website and online store for fashion label Know Your History. T-shirt prints are often funny but meaningless. The Google Analytics provides detailed feedback on Dutch company KnowYourHistory tries to bring the visitors and their behavior on the website. history under the attention through t-shirts and Visitors can order products directly from the accessories with designs related to historic events. website and use the popular iDEAL functionality to pay for their orders. The company website was developed, including a webstore and a newsletter service. The client can www.knowyourhistory.nl add, remove and change all of the website content and products through a Content Management System.18 | portfolio of arjan helmer portfolio of arjan helmer | 19
    • MACHEO benefit event 2008Design of flyer / poster and donation website for the Macheo Children’s Center 2008 ben-efit concert in the Desmet Studio’s Amsterdam. In March 2008 the Macheo Children’s Center benefit concert took place in the Desmet Studio’s Amsterdam. For this event, a flyer / poster and website was designed. The website provided information on the concert and offered the possibility to directly buy tickets or make a donation by using the iDEAL online payment method. Ordering tickets Visitors could buy a certain amount of tickets and determine themselves how much they wanted to pay for the tickets. After the payment was finalized, the user would receive a confirmation email with an e-ticket with a reservation number for the concert. The ordering-system closed itself, after the maximum amount of available tickets was sold out. The back-end of the website provided the organization an overview of the sold tickets and the possibility to export this list to MS Excell. This list was used as a guestlist at the door of the event.20 | portfolio of arjan helmer portfolio of arjan helmer | 21
    • Resume Arjan Helmer MSc. Objective As MSc Interaction Designer, I am looking for a position as Interaction Designer, where I can further develop my knowledge and experience in User-Experience design and research, to become a Senior Interaction Designer within a leading innovation firm. Personal Characteristics Responsible, Team-player, Creative, Curious, Open-minded, Entrepeneur. Experience 01/2007 – Present Founder, graphic- and website designer Helmer Design, Delft, NL Development of internet applications, corporate identities and marketing material. 02/2010 – 09/2010 MSc. Graduation Thesis Alcatel-Lucent, Paris, FR Research and development of an intelligent social networking communication concept for business professionals. 05/2007 – 12/2009 Co-founder and photographer Afstudeerfoto.nl, Delft, NL Photograpy & print services for graduating students. 12/2005 – 02/2006 Website designer Remotion BV, Amsterdam, NL Design of website concepts and translation of concepts into websites. 01/2000 – 09/2002 Co-founder and website designer Arma Webdesign, Holten, NL Website design services for small businesses. Education 09/2007 – 09/2010 MSc, Design for Interaction University of Technology Delft, NL 02/2009 – 08/2009 MSc. Exchange Semester Escola Superior de Desenho Industrial, Rio de Janeiro, BR 09/2003 – 07/2007 BSc, Industrial Design Engineering University of Technology Delft, NL 09/1996 – 05/2002 Atheneum (pre-university education) SG de Waerdenborch, Holten, NL Extra curricular activities 09/2008 – Present Ambassador Macheo Childeren’s Centre Foundation, Kenia Personal details 09/2008 – 11/2008 First place in the IKEA Innovation Contest 2008 Design of a solution to provide IKEA store visitors a pleasant shopping experience 10 years from now. Full name Arjan Maarten Helmer Date and Place of Birth 4th August 1983 // Deventer, The Netherlands 09/2005 – 12/2005 Yearbook committee member, Student Association Sanctus Virgilius, Delft Responsibilities: art direction, fundraising (€10.000), communication with publishers. Address Bos en Lommerweg 110 III, 1055ED, Amsterdam, The Netherlands Contact post@arjanhelmer.nl // +31626040116 Portfolio www.arjanhelmer.nl Skills Languages Dutch (mother tongue), English (fluent), Portuguese (advanced), French (intermediate), German (beginner). Computer Adobe Creative Suite CS5 (Ps, Ai, Id, Fl, Fw, Pr), Microsoft Office & Visio, Max MSP. Knowledge of HTML, CSS, Javascript, PHP and Actionscript. Personal Interests Making music (guitar and drums), photography, cooking and travelling (among others in 2002/2003 a 9 month trip to Australia, New Zealand and Asia). January 201122 | portfolio of arjan helmer portfolio of arjan helmer | 23