• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Scott Weiss Design For Conversion Mobile Ams Dec 09 Final
 

Scott Weiss Design For Conversion Mobile Ams Dec 09 Final

on

  • 1,456 views

This was the talk by Scott Weiss at Design for Conversion ~ The Mobile Edition

This was the talk by Scott Weiss at Design for Conversion ~ The Mobile Edition

Statistics

Views

Total Views
1,456
Views on SlideShare
1,435
Embed Views
21

Actions

Likes
1
Downloads
27
Comments
0

2 Embeds 21

http://designforconversion.nl 19
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Scott Weiss Design For Conversion Mobile Ams Dec 09 Final Scott Weiss Design For Conversion Mobile Ams Dec 09 Final Presentation Transcript

    • Design for Conversion: Best Practices, Tips, and Tricks Scott Weiss UI Technology Manager Symbian Foundation 11 December 2009 Copyright © 2009 Symbian Foundation. 1
    • Symbian Platform   Symbian Foundation was formed in mid-2008 Compatible   Operations began in H1 2009   We are an open source software foundation: not for profit Compelling   OS asset: Symbian   UI Assets:   S60   UIQ   MOAP(s) Complete & Royalty-free Copyright © 2009 Symbian Foundation. 2
    • Copyright © 2009 Symbian Foundation. 3
    • Symbian UI Vision The Symbian community develops a scalable, flexible, and attractive UI framework in order to create innovative, enjoyable, and intuitive personal mobile user experiences. We achieve excellence through collaboration and continuous evolution. Copyright © 2009 Symbian Foundation. 4
    • Persuasion: definition The act of persuading (or attempting to persuade); communication intended to induce belief or action Copyright © 2009 Symbian Foundation.
    • Engaging the Community Persuading the Community   Reward: Kudos & blog.symbian.org   Involvement:   Symbian UI Brainstorm   UI Suggestion Discussion Board   Competition: Ideas site   Teamwork and Recognition: UI Patterns   Seduction: UI Concept Video Copyright © 2009 Symbian Foundation. 6
    • R eward http://blog.symbian.org Copyright © 2009 Symbian Foundation. 7
    • http://symbianuibrainstorm.wordpress.com Involveme nt Copyright © 2009 Symbian Foundation. 8
    • http://developer.symbian.org/forum/showthread.php?t=2350 nvolve ment I Copyright © 2009 Symbian Foundation. 9
    • C ompe tition http://ideas.symbian.org Copyright © 2009 Symbian Foundation. 10
    • UI Patterns Working Group Teamwork Copyright © 2009 Symbian Foundation. 11
    • Teamwork & Recognition Copyright © 2009 Symbian Foundation. 12
    • Seduction http://www.youtube.com/watch?v=-yQv18fS660 Copyright © 2009 Symbian Foundation. 13
    • Making it Mobile Copyright © 2009 Symbian Foundation. 14
    • Higher Price = Better Comparisons, with price differentials Copyright © 2009 Symbian Foundation. 15
    • Momentum of Yes Copyright © 2009 Symbian Foundation. 16
    • Compliance Laddering Copyright © 2009 Symbian Foundation. 17
    • Social Proof Copyright © 2009 Symbian Foundation. 18
    • Scarcity & Urgency Only two left at this price! Hurry! Offer ends tomorrow. Copyright © 2009 Symbian Foundation. 19
    • Obedience to Authority/ Computer as Social Actor Copyright © 2009 Symbian Foundation. 20
    • Convenience Copyright © 2009 Symbian Foundation. 21
    • References   Cialdini, Robert. Influence: The Psychology of Persuasion. HarperBusiness; Revised: 2007.   Fogg, B.J. and Eckles, Dean. Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. Stanford Captology Media: 2007.   Fogg, B.J. Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies). Morgan Kaufmann: 2003. Copyright © 2009 Symbian Foundation. 22
    • Thank you! Please stay in touch: Scott Weiss, scottweiss@symbian.org Copyright © 2009 Symbian Foundation. 23