http://ginger.io/the-science/SnapchatIn terms of volume and usage, Snapchat is a monster. It already accounts for more total daily photo upload volume than Instagram and Flickr, combined. And just as many daily photo uploads as Facebook: 350 million. That's despite only really getting off the ground in the past year or so.Read more: http://www.businessinsider.com/snapchats-valuation-if-for-real-2013-11#ixzz2nH9aXWDbhttp://www.businessinsider.com/snapchats-valuation-if-for-real-2013-11http://www.businessinsider.com/snapchat-data-monetization-through-advertising-2013-11
Far from the cute, romanticized creatures envisioned in mythology, the idea of actual human-animal hybrids (also known as parahumans) is unsettling, as Patricia Piccinini's sculpture "The Young Family" shows.
Messages / Why Important
Why it is important to listen to this talk / hook
Monetize your data into profit and better customer experiences
E: LIACS, Pega 1B customers
Science– the big question: where does intelligence come from
Learning versus reasoning? Learning! Where else do all the rules come from!
Discovery versus testing
Interactive, situated systems
Practice - Principles
Practice - War stories & Poster Childs
Double feeling about Big Data. Contrast – has been happening for ages versus new applications; reporting versus true
intelligence, data mining
From Big Data Hype to Decisions
So how does this relate to big data? Hadoop don’t believe the hype.
So big analytics then? Analysis Paralysis.
Decisioning – combine these metaphores. next best action. monetize.
Stories and lessons. Marketeers closed world assumption. Listening versus talking. Context versus customer. This is just an
Example data driven start ups.
Warning - Dont overdo it
Marijke Helwegen, Mori
NSA bad example, positive example
• Hoe is data mining anders dan gewoon data
• Wat zijn successvolle voorbeelden van data