PersuasionProfiling is complementary to testing and targeting<br />Cost 2 Implement: > 1 Mio <br />Impl. Complexity: High<...
PersuasionAPI is the only tool out there that optimizes the sales pitch<br />BehavioralTargeting<br />(product)<br />Persu...
Upcoming SlideShare
Loading in...5
×

Overview online testing and targeting tools

664

Published on

Overview online testing and targeting tools. Difference between behavioral targeting, multivariate testing and persuasion profiling

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Thanks goes out to @bartclement that helped me make this overview. This is a first version, so let me know if you have some feedback!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
664
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Overview online testing and targeting tools

  1. 1. PersuasionProfiling is complementary to testing and targeting<br />Cost 2 Implement: > 1 Mio <br />Impl. Complexity: High<br />Time 2 Implement: Takes forever<br />Additional Conversion ≈ 40 %<br />BehavioralTargeting<br />(product)<br />IT Independent<br />Cost 2 implement: Pay per call <br />Impl. Complexity: Simple<br />Time 2 Implement: Fast<br />Additional conversion ≈ 40 %<br />PersuasionProfiling<br />(pitch)<br />MultivariateTesting(page)<br />Optimizes offer<br />IT Dependent<br />Optimizes content<br />Cost 2 Implement: > 50k<br />Impl. Complexity: Simple <br />Time 2 implement: Moderate<br />Additional Conversion ≈ 20 %<br />Optimizes layout<br />
  2. 2. PersuasionAPI is the only tool out there that optimizes the sales pitch<br />BehavioralTargeting<br />(product)<br />PersuasionProfiling<br />(pitch)<br />Multivariate Testing(page)<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×