Nicolae Naumof Habit Summit

534 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
534
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nicolae Naumof Habit Summit

  1. 1. The Ultimate Habits By Nicolae Naumof Designing Human Friendly Services
  2. 2. Naumof.com | Amazon.com | Scribd.com | bookcountry.com Workshops in Applied Behavioral Science Naumof.com
  3. 3. Since we just had lunch, Some physical exercise is required First, Arms and Body Second, Facial Muscles Third, Head and Neck
  4. 4. Arm Movement – Flexion and Extension Chinese ideographs were presented to people while arm flexion and arm extension. Cacioppo, J. T., Priester, J.R. and Berntson G. G. (1993), “Rudimentary Determinants of Attitudes: II. Arm Flexion and Extension Have Differential Effects on Attitudes,” Journal of Personality and Social Psychology, 65 (1), 5–17. The ideographs presented during arm flexion were rated higher (liked more) than the ones presented during arm extension.
  5. 5. Arm Movement – Flexion and Extension Van den Bergh, B., Schmitt, J., & Warlop, L. (2011). “Embodied Myopia.” Journal of Marketing Research, 48, 1033-1044. Option A. 15 Euros now. Option B. 20 Euros one week from now. More people went for 15 € Now More people went for 20 € in one week
  6. 6. Arm Movement – Flexion and Extension Shoppers using baskets as opposed to ones using carts were more likely to make impulse purchases at the cash register where many so called vice products such as chocolate bars are placed. Van den Bergh, B., Schmitt, J., & Warlop, L. (2011). “Embodied Myopia.” Journal of Marketing Research, 48, 1033-1044.
  7. 7. This got me thinking about…
  8. 8. Facial Expressions & Feelings Rated Cartoons as Less Funny Strack, F., Martin, L. L., & Stepper, S. (1988). “Inhibiting and facilitating conditions of the human smile: A nonobtrusive test of the facial feedback hypothesis.” Journal of Personality and Social Psychology, 54, 768 –777. Rated Cartoons as More Funny
  9. 9. Nodding / Shaking & Judgment Agreed more with the message they heard in the headphones. Agreed less with the message they heard in the headphones. Wells, G. L., & Petty, R. E. (1980). “The effects of overt head movements on persuasion: Compatibility and incompatibility of responses.” Basic and Applied Social Psychology, 1, 219–230.
  10. 10. Chairs and Judgment • A decrease in information processing (were easily persuaded by weak arguments) – critical thinking was reduced. • Increased financial risk taking… Briñol, P., Petty, R. E., Valle, C., Rucker, D. D., & Becerra, A. (2007). “The effects of message recipients’ power before and after persuasion: A self-validation analysis.” Journal of Personality and Social Psychology, 93, 6, 1040–1053 Carney, D.R., Cuddy, A.J.C. and Yap, A.J. (2010), “Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance,” Psychological Science, 21, 1363–68. Sitting in an imposing chair (suggested a position of power) led to:
  11. 11. Traffic regulations were violated to a larger extent by people who drove high status cars than they were by people who drove low and average status cars. Piff, P., Stancato, D., Côté, S., Mendoza-Denton, R., & Keltner, D., (2012) Higher social class predicts increased unethical behavior. Proceedings of the National Academy of Sciences; 109; 4086-4091. One explanation is that larger cars offer a larger space for the driver, changing her (his) body posture…
  12. 12. WHY… Because the association between cognition and movement, including facial expressions, has been reinforced countless times throughout one’s life, it is so strong that when motor actions are performed cognition is activated too. For example, when we approach what we like the link goes like this: I like something, thus I approach it. At the same time when we approach something the link goes like this: I approach it, thus I like it.
  13. 13. When talking about habits, Don’t Forget that we (already) have very strong habits that cannot be changed, but can be accommodated… Drop me a line Nicolae@Naumof.com www.Naumof.com

×