Multifaceted design for persuasion chi sparks
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Multifaceted design for persuasion chi sparks

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  • WEL BEETJE FLAUW< MAAR JE KOMT ERMEE WEG ;-)WELLICHT IS JE PRESENTATIE BEETJE TE LANG….
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Multifaceted design for persuasion chi sparks Presentation Transcript

  • 1. MultifacetedDesign forPersuasion
    Towards a more complex takeondesigningforpersuasion. A Mobile SafetyWatchapp casestudy.
    Fenne Verhoeven, Arjan Haring, Remko van der Lugt, Laurens Vreekamp, and Marieke ZielhuisFunded by Creative Experience Learning Labs
  • 2. Arjan Haring
    Docent/onderzoeker Hogeschool Utrecht
    Kandidaat Promovendus TU Delft
    Ondernemer, medeoprichter PersuasionAPI
    Voormalig Bestuurslid Chi Nederland
    Initiator van Design by Fire
    Initiator van Design forConversion
  • 3. In the beginning…
    Casestudy CitizenTheft-watch
    “We want to explore the use of mobile technology
    to peacefully monitor potential crime-patterns to
    help law-enforcement in locating gangs that
    commit crimes in public spaces.”
    PriyaPrakash, Nokia
    ChiefExperienceOfficer
  • 4. PersuasiveTechnology
    “Technology that is designed to change
    attitudes or behaviors of the users
    through persuasion and social influence,
    but not through coercion.”
    BJ Fogg, Director StanfordPersuasive
    Technology Lab
  • 5. 6 proven salesstrategies
    Scarcity
    SocialProof
    Authority
    Reciprocity
    Liking
    Commitment
    Prof. Robert Cialdini
  • 6. 8 step design procesbehavior BJ Fogg
    Target Behavior
    Target Audience
    Obstacles
    Technology channel
    PersuasiveTechnolgyExamples
    Imitate
    Test & Iterate
    Expandon succes
    BJ Fogg
  • 7. Case: Reporting minor crime incidents
  • 8. Behavior Models normally have 3 levels of persuasion
  • 9. Micro, Meso, Macro grid
  • 10. 3 levels of persuasion
    Lacking
    Lacking
    Lacking
  • 11. MSW app builds upon existing behavior
    Available
  • 12. Enabling the micro level
  • 13. Simplicity!
    Enabling the meso level
    One clickreporting
  • 14. SocialProof
    Engaging (fellow) walkers
  • 15. Enabling the macro level
  • 16. ApplyingPersuasiveTechnology to Sustainability
    September 1, 2011 opening of Clean BehaveInnovation Lab.
    Arjan.haring@hu.nl@arjanharing
  • 17. ApplyingPersuasiveTechnology to Sustainability
    Arjan.Haring@hu.nl@arjanharing