0
MultifacetedDesign forPersuasion<br />Towards a more complex takeondesigningforpersuasion. A Mobile SafetyWatchapp casestu...
Arjan Haring<br />Docent/onderzoeker Hogeschool Utrecht <br />Kandidaat Promovendus TU Delft<br />Ondernemer, medeoprichte...
In the beginning…<br />Casestudy CitizenTheft-watch<br />“We want to explore the use of mobile technology<br />to peaceful...
PersuasiveTechnology<br />“Technology that is designed to change <br />attitudes or behaviors of the users <br />through p...
6 proven salesstrategies<br />Scarcity<br />SocialProof<br />Authority<br /> Reciprocity<br />Liking<br />Commitment<br />...
8 step design procesbehavior BJ Fogg<br />Target Behavior<br />Target Audience<br />Obstacles<br />Technology channel<br /...
Case: Reporting minor crime incidents<br />
Behavior Models normally have 3 levels of persuasion<br />
Micro, Meso, Macro grid<br />
3 levels of persuasion<br />Lacking<br />Lacking<br />Lacking<br />
MSW app builds upon existing behavior<br />Available<br />
Enabling the micro level <br />
Simplicity!<br />Enabling the meso level<br />One clickreporting<br />
SocialProof<br />Engaging (fellow) walkers<br />
Enabling the macro level<br />
ApplyingPersuasiveTechnology to Sustainability<br />September 1, 2011 opening of Clean BehaveInnovation Lab. <br />Arjan.h...
ApplyingPersuasiveTechnology to Sustainability<br />Arjan.Haring@hu.nl@arjanharing<br />
Upcoming SlideShare
Loading in...5
×

Multifaceted design for persuasion chi sparks

670

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
670
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • WEL BEETJE FLAUW&lt; MAAR JE KOMT ERMEE WEG ;-)WELLICHT IS JE PRESENTATIE BEETJE TE LANG….
  • WEL BEETJE FLAUW&lt; MAAR JE KOMT ERMEE WEG ;-)WELLICHT IS JE PRESENTATIE BEETJE TE LANG….
  • Transcript of "Multifaceted design for persuasion chi sparks"

    1. 1. MultifacetedDesign forPersuasion<br />Towards a more complex takeondesigningforpersuasion. A Mobile SafetyWatchapp casestudy.<br />Fenne Verhoeven, Arjan Haring, Remko van der Lugt, Laurens Vreekamp, and Marieke ZielhuisFunded by Creative Experience Learning Labs<br />
    2. 2. Arjan Haring<br />Docent/onderzoeker Hogeschool Utrecht <br />Kandidaat Promovendus TU Delft<br />Ondernemer, medeoprichter PersuasionAPI<br />Voormalig Bestuurslid Chi Nederland<br />Initiator van Design by Fire<br />Initiator van Design forConversion<br />
    3. 3. In the beginning…<br />Casestudy CitizenTheft-watch<br />“We want to explore the use of mobile technology<br />to peacefully monitor potential crime-patterns to <br />help law-enforcement in locating gangs that <br />commit crimes in public spaces.” <br />PriyaPrakash, Nokia<br />ChiefExperienceOfficer<br />
    4. 4. PersuasiveTechnology<br />“Technology that is designed to change <br />attitudes or behaviors of the users <br />through persuasion and social influence, <br />but not through coercion.”<br />BJ Fogg, Director StanfordPersuasive<br />Technology Lab<br />
    5. 5. 6 proven salesstrategies<br />Scarcity<br />SocialProof<br />Authority<br /> Reciprocity<br />Liking<br />Commitment<br />Prof. Robert Cialdini<br />
    6. 6. 8 step design procesbehavior BJ Fogg<br />Target Behavior<br />Target Audience<br />Obstacles<br />Technology channel<br />PersuasiveTechnolgyExamples<br />Imitate<br />Test & Iterate<br />Expandon succes<br />BJ Fogg<br />
    7. 7. Case: Reporting minor crime incidents<br />
    8. 8. Behavior Models normally have 3 levels of persuasion<br />
    9. 9. Micro, Meso, Macro grid<br />
    10. 10. 3 levels of persuasion<br />Lacking<br />Lacking<br />Lacking<br />
    11. 11. MSW app builds upon existing behavior<br />Available<br />
    12. 12. Enabling the micro level <br />
    13. 13. Simplicity!<br />Enabling the meso level<br />One clickreporting<br />
    14. 14. SocialProof<br />Engaging (fellow) walkers<br />
    15. 15. Enabling the macro level<br />
    16. 16. ApplyingPersuasiveTechnology to Sustainability<br />September 1, 2011 opening of Clean BehaveInnovation Lab. <br />Arjan.haring@hu.nl@arjanharing<br />
    17. 17. ApplyingPersuasiveTechnology to Sustainability<br />Arjan.Haring@hu.nl@arjanharing<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×