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Multifaceted design for persuasion chi sparks
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Multifaceted design for persuasion chi sparks

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  • WEL BEETJE FLAUW< MAAR JE KOMT ERMEE WEG ;-)WELLICHT IS JE PRESENTATIE BEETJE TE LANG….
  • WEL BEETJE FLAUW< MAAR JE KOMT ERMEE WEG ;-)WELLICHT IS JE PRESENTATIE BEETJE TE LANG….
  • Transcript

    • 1. MultifacetedDesign forPersuasion
      Towards a more complex takeondesigningforpersuasion. A Mobile SafetyWatchapp casestudy.
      Fenne Verhoeven, Arjan Haring, Remko van der Lugt, Laurens Vreekamp, and Marieke ZielhuisFunded by Creative Experience Learning Labs
    • 2. Arjan Haring
      Docent/onderzoeker Hogeschool Utrecht
      Kandidaat Promovendus TU Delft
      Ondernemer, medeoprichter PersuasionAPI
      Voormalig Bestuurslid Chi Nederland
      Initiator van Design by Fire
      Initiator van Design forConversion
    • 3. In the beginning…
      Casestudy CitizenTheft-watch
      “We want to explore the use of mobile technology
      to peacefully monitor potential crime-patterns to
      help law-enforcement in locating gangs that
      commit crimes in public spaces.”
      PriyaPrakash, Nokia
      ChiefExperienceOfficer
    • 4. PersuasiveTechnology
      “Technology that is designed to change
      attitudes or behaviors of the users
      through persuasion and social influence,
      but not through coercion.”
      BJ Fogg, Director StanfordPersuasive
      Technology Lab
    • 5. 6 proven salesstrategies
      Scarcity
      SocialProof
      Authority
      Reciprocity
      Liking
      Commitment
      Prof. Robert Cialdini
    • 6. 8 step design procesbehavior BJ Fogg
      Target Behavior
      Target Audience
      Obstacles
      Technology channel
      PersuasiveTechnolgyExamples
      Imitate
      Test & Iterate
      Expandon succes
      BJ Fogg
    • 7. Case: Reporting minor crime incidents
    • 8. Behavior Models normally have 3 levels of persuasion
    • 9. Micro, Meso, Macro grid
    • 10. 3 levels of persuasion
      Lacking
      Lacking
      Lacking
    • 11. MSW app builds upon existing behavior
      Available
    • 12. Enabling the micro level
    • 13. Simplicity!
      Enabling the meso level
      One clickreporting
    • 14. SocialProof
      Engaging (fellow) walkers
    • 15. Enabling the macro level
    • 16. ApplyingPersuasiveTechnology to Sustainability
      September 1, 2011 opening of Clean BehaveInnovation Lab.
      Arjan.haring@hu.nl@arjanharing
    • 17. ApplyingPersuasiveTechnology to Sustainability
      Arjan.Haring@hu.nl@arjanharing

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