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Multifaceted design for persuasion chi sparksPresentation Transcript
MultifacetedDesign forPersuasion Towards a more complex takeondesigningforpersuasion. A Mobile SafetyWatchapp casestudy. Fenne Verhoeven, Arjan Haring, Remko van der Lugt, Laurens Vreekamp, and Marieke ZielhuisFunded by Creative Experience Learning Labs
Arjan Haring Docent/onderzoeker Hogeschool Utrecht Kandidaat Promovendus TU Delft Ondernemer, medeoprichter PersuasionAPI Voormalig Bestuurslid Chi Nederland Initiator van Design by Fire Initiator van Design forConversion
In the beginning… Casestudy CitizenTheft-watch “We want to explore the use of mobile technology to peacefully monitor potential crime-patterns to help law-enforcement in locating gangs that commit crimes in public spaces.” PriyaPrakash, Nokia ChiefExperienceOfficer
PersuasiveTechnology “Technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion.” BJ Fogg, Director StanfordPersuasive Technology Lab
6 proven salesstrategies Scarcity SocialProof Authority Reciprocity Liking Commitment Prof. Robert Cialdini