Lunch lezing15sept
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  • Itdoesn’t matter ifyou look at the domain of sustainability, security & safetyorhealth. It’s aboutbehavior. New technology made thingsbetter, butengineersdidn’ttakeinto account whatside-effects the technologieswould have. Peoplestill rinse theirplatesbeforethey put them in the dishwasher. Airbags and overall safety of cars made people to take more risks (e.g. speeding) on the road. People still take the elevator to their fitness club, to beable to work out using a stair master… It’s key to understandbehavior and how to change this. HEALTH ipv HEALTHY
  • BEGRIJP IK NIET< PROBLEEM WORDT TOCH JUIST STEEDS GROTER?IK MIS NOG EEN SLIDE DIE DE RUBBER DUCKY UITLEGT, DE THEORETISCHE BASIS &DE PRAKTIJK
  • HIER GEWOON GOEDE VOORBEELDEN GEVEN, HOEFT NIET PER SE GROEN…IS ER NOG SIGNIFICANTIE OP HORIZINTALE PLAATSING?VOORBEELDEN VAN THEORIEEN OP IND/GROUP/SYSTEEM NIVO?HOE ZIJN DIT VOORBEELDEN OP SYSTEEMNIVO? MISSCHIEN VOORBEELD VAN DE AIRBAGS EN KINDERSTERFTE?
  • HIER VOORBEELDEN GEVEN VAN DE VERSCHILLENDE VRAGEN
  • Some ducks to think about in relation to clean behavior in the built environment
  • JE HEBT AAN HET EIND NOG EEN PUNCHLINE NODIG
  • PUNCHLINENOG IETS VOOR DE LAATSTE AIDA A (Action): WAT KUNNEN DE BEDRIJVEN DOEN OM CLEAN BEHAVE TOT STAND TE DOEN KOMEN? JOUW OF ERLIJN CONTACTEREN?
  • WEL BEETJE FLAUW< MAAR JE KOMT ERMEE WEG ;-)WELLICHT IS JE PRESENTATIE BEETJE TE LANG….

Lunch lezing15sept Presentation Transcript

  • 1.
  • 2. Behaveinnovation lab
    Clean
    Arjan Haring
    15th of September, 2011
  • 3. Arjan Haring, Applied Researcher
    Lecturer/PhD Student
    Director of the Clean BehaveInnovationLab
    FounderTEDxHogeschoolUtrecht
    Entrepreneur
  • 4. Greatbehaviorchangechallenge!New technologyneeded?
    Clean
    Safe
    Health
    Behave
  • 5. How a Rubber Duckychangedbehavior
  • 6. Analogy: CleanerSafer Behavior
    Problem: Theft of loaded
    Weapons. Criminalswithguns! Solution:Seperatestorageof ammunition & gunsResult:Lesscriminalshootings.
  • 7. New problem: X number of
    extra military shootingincidents
  • 8. Systems perspectiveonshootingincidents
    ?
    For securityreasonsthis is notbasedonreal data
    ProblemSolved…
  • 9. Theorethical base of Quaky
    Expectations
    Procedures
    Analtyical
    Decide
    (System 2)
    Source: Prof. Jan Maarten Schraagen
    hastiness
    M
    onitoring
    fatigue
    discharge decision
    Intuition
    Press
    (System 1)
    Feelings
    Training
    Culture
  • 10. Different levels of designingforBehaviorChange
    Indivual
    Group
    Systems
  • 11. Experimentationmatters:Clean behaveinnovation lab
    How does Authority
    affect discharging
    behavior?
    Business Questions
    Howcan we break
    a wrong routine and
    build a newone?
    Learning Goals
    Research Questions
  • 12. More rubber duckswanted!
    Indivual
    Group
    Systems
  • 13. Some Clean Behaveducks to thinkabout
    Increase the proportion of windows without drafts
    Better align heating and air conditioning settings to time of day, season, and presence of people home
    Decrease the average amount of standby electricity used by appliances
    Decrease the average temperature settings of clothes washers
    Decrease the average temperature settings of water heaters
    Decrease the weight carried in automobile trunks
    Increase air conditioner tune up rates
    Increase automobile oil change rates
  • 14. More ducks…
    Increase heating, ventilation/airconditioning filter change rates
    Increase the proportion of attics insulated
    Increase the proportion of drivers who lessen acceleration and deceleration rates
    Increase the proportion of drivers who maintain 55 mph speed
    Increase the proportion of drivers who use cruise control
    Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.
    Increase the proportion of fuel efficient vehicles in use
    Increase the proportion of LED televisions in use (relative to plasma screens)
  • 15. … and more duckswheretheycamefrom
    Increase the proportion of low-flow showerheads in use
    Increase the proportion of low rolling resistance tires in use
    Increase the proportion of triple-pane windows in use
    Increase the proportion of wash loads dried on the line
    Increase tire inflation rates
    Increase vehicle tune-up rates
    Reduce the number of motor vehicle trips made per day
    Reduce the proportion of single passenger motor vehicle trips
    Reduce time vehicles spend idling
    Source: Dan Goldstein, A fairly mechanical method for policy innovation
  • 16. Experimentationmatters:Join the learning curve now
    Business Questions
    Learning Goals
    Research Questions
  • 17. How to start
     Formulate Business Questions
     Contact the Clean Behave Lab
    • Start experimenting!
    • 18. Outlearnyourcompetition
    Arjan.Haring@HU.nl
    @arjanharing