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Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
Lunch lezing15sept
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Lunch lezing15sept

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  • Itdoesn’t matter ifyou look at the domain of sustainability, security & safetyorhealth. It’s aboutbehavior. New technology made thingsbetter, butengineersdidn’ttakeinto account whatside-effects the technologieswould have. Peoplestill rinse theirplatesbeforethey put them in the dishwasher. Airbags and overall safety of cars made people to take more risks (e.g. speeding) on the road. People still take the elevator to their fitness club, to beable to work out using a stair master… It’s key to understandbehavior and how to change this. HEALTH ipv HEALTHY
  • BEGRIJP IK NIET< PROBLEEM WORDT TOCH JUIST STEEDS GROTER?IK MIS NOG EEN SLIDE DIE DE RUBBER DUCKY UITLEGT, DE THEORETISCHE BASIS &DE PRAKTIJK
  • HIER GEWOON GOEDE VOORBEELDEN GEVEN, HOEFT NIET PER SE GROEN…IS ER NOG SIGNIFICANTIE OP HORIZINTALE PLAATSING?VOORBEELDEN VAN THEORIEEN OP IND/GROUP/SYSTEEM NIVO?HOE ZIJN DIT VOORBEELDEN OP SYSTEEMNIVO? MISSCHIEN VOORBEELD VAN DE AIRBAGS EN KINDERSTERFTE?
  • HIER VOORBEELDEN GEVEN VAN DE VERSCHILLENDE VRAGEN
  • Some ducks to think about in relation to clean behavior in the built environment
  • JE HEBT AAN HET EIND NOG EEN PUNCHLINE NODIG
  • PUNCHLINENOG IETS VOOR DE LAATSTE AIDA A (Action): WAT KUNNEN DE BEDRIJVEN DOEN OM CLEAN BEHAVE TOT STAND TE DOEN KOMEN? JOUW OF ERLIJN CONTACTEREN?
  • WEL BEETJE FLAUW< MAAR JE KOMT ERMEE WEG ;-)WELLICHT IS JE PRESENTATIE BEETJE TE LANG….
  • Transcript

    • 1.
    • 2. Behaveinnovation lab<br />Clean<br />Arjan Haring<br />15th of September, 2011<br />
    • 3. Arjan Haring, Applied Researcher<br />Lecturer/PhD Student<br />Director of the Clean BehaveInnovationLab<br />FounderTEDxHogeschoolUtrecht<br />Entrepreneur<br />
    • 4. Greatbehaviorchangechallenge!New technologyneeded?<br />Clean<br />Safe<br />Health<br />Behave<br />
    • 5. How a Rubber Duckychangedbehavior<br />
    • 6. Analogy: CleanerSafer Behavior<br />Problem: Theft of loaded<br />Weapons. Criminalswithguns! Solution:Seperatestorageof ammunition & gunsResult:Lesscriminalshootings.<br />
    • 7. New problem: X number of <br />extra military shootingincidents<br />
    • 8. Systems perspectiveonshootingincidents<br />?<br />For securityreasonsthis is notbasedonreal data<br />ProblemSolved…<br />
    • 9. Theorethical base of Quaky<br />Expectations<br />Procedures<br />Analtyical<br />Decide<br />(System 2)<br />Source: Prof. Jan Maarten Schraagen<br />hastiness <br />M<br />onitoring<br />fatigue<br />discharge decision<br />Intuition<br />Press<br />(System 1)<br />Feelings<br />Training<br />Culture<br />
    • 10. Different levels of designingforBehaviorChange<br />Indivual<br />Group<br />Systems<br />
    • 11. Experimentationmatters:Clean behaveinnovation lab<br />How does Authority<br />affect discharging<br />behavior?<br />Business Questions<br />Howcan we break<br />a wrong routine and<br />build a newone?<br />Learning Goals<br />Research Questions<br />
    • 12. More rubber duckswanted!<br />Indivual<br />Group<br />Systems<br />
    • 13. Some Clean Behaveducks to thinkabout<br />Increase the proportion of windows without drafts<br />Better align heating and air conditioning settings to time of day, season, and presence of people home<br />Decrease the average amount of standby electricity used by appliances<br />Decrease the average temperature settings of clothes washers<br />Decrease the average temperature settings of water heaters<br />Decrease the weight carried in automobile trunks<br />Increase air conditioner tune up rates<br />Increase automobile oil change rates<br />
    • 14. More ducks…<br />Increase heating, ventilation/airconditioning filter change rates<br />Increase the proportion of attics insulated<br />Increase the proportion of drivers who lessen acceleration and deceleration rates<br />Increase the proportion of drivers who maintain 55 mph speed<br />Increase the proportion of drivers who use cruise control<br />Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.<br />Increase the proportion of fuel efficient vehicles in use<br />Increase the proportion of LED televisions in use (relative to plasma screens)<br />
    • 15. … and more duckswheretheycamefrom<br />Increase the proportion of low-flow showerheads in use<br />Increase the proportion of low rolling resistance tires in use<br />Increase the proportion of triple-pane windows in use<br />Increase the proportion of wash loads dried on the line<br />Increase tire inflation rates<br />Increase vehicle tune-up rates<br />Reduce the number of motor vehicle trips made per day<br />Reduce the proportion of single passenger motor vehicle trips<br />Reduce time vehicles spend idling<br />Source: Dan Goldstein, A fairly mechanical method for policy innovation<br />
    • 16. Experimentationmatters:Join the learning curve now<br />Business Questions<br />Learning Goals<br />Research Questions<br />
    • 17. How to start<br /> Formulate Business Questions<br /> Contact the Clean Behave Lab<br /><ul><li> Start experimenting!
    • 18. Outlearnyourcompetition</li></ul>Arjan.Haring@HU.nl<br /> @arjanharing<br />

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