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Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
Introducingpersuasionapi20111104
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Introducingpersuasionapi20111104

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  • 1. Intrducing<br /> as seen in <br />Arjan Haring, Cofounder PersuasionAPI, 4th of October<br />
  • 2. The New Brave World of Persuasion Profiling<br />“new work by MauritsKaptein<br />and Dean Eckles, doctoral <br />students in communications <br />at Stanford University” shows<br />“Retailers could not only <br />personalize which products <br />are shown, they could <br />personalize the way they’re <br />pitched, too.” <br />
  • 3. All websites run better* with PersuasionAPI<br />Persuasive websites deliver better results<br />People respond better to a persuasive sales pitch<br />Adaptive persuasive websites deliver even<br />better results<br />Everyone responds to a different sales pitch<br />* Our recent data on pilot websites indicates at least 16% better<br />
  • 4. Persuasion is the new usability<br />Adapted from:<br />
  • 5. Our recent data on pilot websites indicates at least 16% better<br />Adaptive persuasive websites continuously outperform <br />their non-adaptive counterparts<br />
  • 6. Cialdini’s 6 PersuasionPrinciples<br />Last chance!<br />Submit Now<br />Already 1400 people did this<br />Experts choose this product<br />Recently Viewed<br />Download our <br />FREExxxxxxx<br />
  • 7. Persuasion Pr filing<br /><br />Submit Now<br />Already 1400 people did this<br />Click<br /><br />Last chance!<br />Submit Now<br />Already 1400 people did this<br />Click<br /><br />Experts choose this product<br />Click<br />
  • 8. Real time Persuasion<br />Persuasive Design<br />PersuasionProfiling<br />Source: @haijeson<br />
  • 9. Combination of Persuasion Principles lowers Persuasion Power<br />
  • 10. Individuals are different in theirresponses to persuasionstrategies<br />
  • 11. After: Optimized sales pitch stays with individual at different stages of the funnel<br />Individual XYZ is a sucker for Expert Opinions (Authority) <br />
  • 12. Our planning<br />Development & partner testing<br />Beta cycle<br />Launch<br />February<br />2011<br />September<br />2011<br />January<br />2012<br />
  • 13. Questions?<br /> @persuasionAPI<br /> @arjanharing<br />

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