Introducingpersuasionapi20111104
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Introducingpersuasionapi20111104

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    Introducingpersuasionapi20111104 Introducingpersuasionapi20111104 Presentation Transcript

    • Intrducing
      as seen in
      Arjan Haring, Cofounder PersuasionAPI, 4th of October
    • The New Brave World of Persuasion Profiling
      “new work by MauritsKaptein
      and Dean Eckles, doctoral
      students in communications
      at Stanford University” shows
      “Retailers could not only
      personalize which products
      are shown, they could
      personalize the way they’re
      pitched, too.”
    • All websites run better* with PersuasionAPI
      Persuasive websites deliver better results
      People respond better to a persuasive sales pitch
      Adaptive persuasive websites deliver even
      better results
      Everyone responds to a different sales pitch
      * Our recent data on pilot websites indicates at least 16% better
    • Persuasion is the new usability
      Adapted from:
    • Our recent data on pilot websites indicates at least 16% better
      Adaptive persuasive websites continuously outperform
      their non-adaptive counterparts
    • Cialdini’s 6 PersuasionPrinciples
      Last chance!
      Submit Now
      Already 1400 people did this
      Experts choose this product
      Recently Viewed
      Download our
      FREExxxxxxx
    • Persuasion Pr filing

      Submit Now
      Already 1400 people did this
      Click

      Last chance!
      Submit Now
      Already 1400 people did this
      Click

      Experts choose this product
      Click
    • Real time Persuasion
      Persuasive Design
      PersuasionProfiling
      Source: @haijeson
    • Combination of Persuasion Principles lowers Persuasion Power
    • Individuals are different in theirresponses to persuasionstrategies
    • After: Optimized sales pitch stays with individual at different stages of the funnel
      Individual XYZ is a sucker for Expert Opinions (Authority)
    • Our planning
      Development & partner testing
      Beta cycle
      Launch
      February
      2011
      September
      2011
      January
      2012
    • Questions?
      @persuasionAPI
      @arjanharing