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Introducingpersuasionapi20111104

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Transcript

  • 1. Intrducing
    as seen in
    Arjan Haring, Cofounder PersuasionAPI, 4th of October
  • 2. The New Brave World of Persuasion Profiling
    “new work by MauritsKaptein
    and Dean Eckles, doctoral
    students in communications
    at Stanford University” shows
    “Retailers could not only
    personalize which products
    are shown, they could
    personalize the way they’re
    pitched, too.”
  • 3. All websites run better* with PersuasionAPI
    Persuasive websites deliver better results
    People respond better to a persuasive sales pitch
    Adaptive persuasive websites deliver even
    better results
    Everyone responds to a different sales pitch
    * Our recent data on pilot websites indicates at least 16% better
  • 4. Persuasion is the new usability
    Adapted from:
  • 5. Our recent data on pilot websites indicates at least 16% better
    Adaptive persuasive websites continuously outperform
    their non-adaptive counterparts
  • 6. Cialdini’s 6 PersuasionPrinciples
    Last chance!
    Submit Now
    Already 1400 people did this
    Experts choose this product
    Recently Viewed
    Download our
    FREExxxxxxx
  • 7. Persuasion Pr filing

    Submit Now
    Already 1400 people did this
    Click

    Last chance!
    Submit Now
    Already 1400 people did this
    Click

    Experts choose this product
    Click
  • 8. Real time Persuasion
    Persuasive Design
    PersuasionProfiling
    Source: @haijeson
  • 9. Combination of Persuasion Principles lowers Persuasion Power
  • 10. Individuals are different in theirresponses to persuasionstrategies
  • 11. After: Optimized sales pitch stays with individual at different stages of the funnel
    Individual XYZ is a sucker for Expert Opinions (Authority)
  • 12. Our planning
    Development & partner testing
    Beta cycle
    Launch
    February
    2011
    September
    2011
    January
    2012
  • 13. Questions?
    @persuasionAPI
    @arjanharing

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