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Introducing persuasion api 20110526
 

Introducing persuasion api 20110526

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    Introducing persuasion api 20110526 Introducing persuasion api 20110526 Presentation Transcript

    • Intrducing
      “It ain't even a question
      how my dough flows?”
      Arjan Haring, Chief Rebel Officer, May 17th 2011
    • All websites run better* with PersuasionAPI
      Persuasive websites deliver better results
      People respond better to a persuasive sales pitch
      Adaptive persuasive websites deliver even
      better results
      Everyone responds to a different sales pitch
      * Our recent data on pilot websites indicates at least 16% better
    • Persuasion is the new usability
      Nowadays
      1932
      1349
      200 B.C.
      Adapted from:
    • Our recent data on pilot websites indicates at least 16% better
      Adaptive persuasive websites continuously outperform pre WW II websites
    • Everyone gets a different sales pitch
    • Before: combination of sales pitches
      Science: Combination of Sales Pitches lowers the Persuasion Power.
      The combination works as effective as the least effective one.
    • After: 1 individually optimized sales pitch
    • After: Optimized sales pitch stays with individual at different stages of the funnel
      Individual XYZ is a sucker for Expert Opinions (Authority)
    • Real time Persuasion
      Persuasive Design
      PersuasionProfiling
      Source: @haijeson
    • How it really works
    • “Competitor Analysis”
      Jowjow
      Recommendation
      Engines
      Retargeting
    • 5 bonus reasonswhyPersuasionAPIrocks
      Do I need to opt-in? No.But we stronglyrecommendoffering the possibility to opt-out.
      Canour IT departmenthandlethis kind of advancedtechnology? We don’tbotherthem.
      Are youscalable? Yes. We are up in “the cloud”
      Canour site go down? No. Ifyoudon’tgetour API suggestionyour site willstillwork.
      How do you deal with privacy issues?What privacy issues? See 1.
    • How to start
       Buildyour website
       Design persuasive content
       Makeyour website dynamic
       Use API
      Sit back, relax, and earn more dough