Introducing persuasion api 20110526

Intrducing
“It ain't even a question
how my dough flows?”
Arjan Haring, Chief Rebel Officer, May 17th 2011

All websites run better* with PersuasionAPI
Persuasive websites deliver better results
People respond better to a persuasive sales pitch
Adaptive persuasive websites deliver even
better results
Everyone responds to a different sales pitch
* Our recent data on pilot websites indicates at least 16% better

Persuasion is the new usability
Nowadays
1932
1349
200 B.C.
Adapted from:

Our recent data on pilot websites indicates at least 16% better
Adaptive persuasive websites continuously outperform pre WW II websites

Everyone gets a different sales pitch

Before: combination of sales pitches
Science: Combination of Sales Pitches lowers the Persuasion Power.
The combination works as effective as the least effective one.

After: 1 individually optimized sales pitch

After: Optimized sales pitch stays with individual at different stages of the funnel
Individual XYZ is a sucker for Expert Opinions (Authority)

Real time Persuasion
Persuasive Design
PersuasionProfiling
Source: @haijeson

How it really works

“Competitor Analysis”
Jowjow
Recommendation
Engines
Retargeting

5 bonus reasonswhyPersuasionAPIrocks
Do I need to opt-in? No.But we stronglyrecommendoffering the possibility to opt-out.
Canour IT departmenthandlethis kind of advancedtechnology? We don’tbotherthem.
Are youscalable? Yes. We are up in “the cloud”
Canour site go down? No. Ifyoudon’tgetour API suggestionyour site willstillwork.
How do you deal with privacy issues?What privacy issues? See 1.

How to start
 Buildyour website
 Design persuasive content
 Makeyour website dynamic
 Use API
Sit back, relax, and earn more dough

http://www.persuasionapi.com	683
http://www.frankwatching.com	266
http://www.schrijvenvoorinternet.nl	58
http://www.siggyvolgt.nl	41
http://websiteoptimalisatie.net	26
url_unknown	10
http://feeds.feedburner.com	5
http://a0.twimg.com	1
http://anonymouse.org	1
http://intl.feedfury.com	1
http://www.slideshare.net	1
http://twitter.com	1
http://translate.googleusercontent.com	1

Introducing persuasion api 20110526

by PersuasionAPI on May 27, 2011

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