Introducing persuasion api 20110526Presentation Transcript
Intrducing “It ain't even a question how my dough flows?” Arjan Haring, Chief Rebel Officer, May 17th 2011
All websites run better* with PersuasionAPI Persuasive websites deliver better results People respond better to a persuasive sales pitch Adaptive persuasive websites deliver even better results Everyone responds to a different sales pitch * Our recent data on pilot websites indicates at least 16% better
Persuasion is the new usability Nowadays 1932 1349 200 B.C. Adapted from:
Our recent data on pilot websites indicates at least 16% better Adaptive persuasive websites continuously outperform pre WW II websites
Everyone gets a different sales pitch
Before: combination of sales pitches Science: Combination of Sales Pitches lowers the Persuasion Power. The combination works as effective as the least effective one.
After: 1 individually optimized sales pitch
After: Optimized sales pitch stays with individual at different stages of the funnel Individual XYZ is a sucker for Expert Opinions (Authority)
Real time Persuasion Persuasive Design PersuasionProfiling Source: @haijeson
5 bonus reasonswhyPersuasionAPIrocks Do I need to opt-in? No.But we stronglyrecommendoffering the possibility to opt-out. Canour IT departmenthandlethis kind of advancedtechnology? We don’tbotherthem. Are youscalable? Yes. We are up in “the cloud” Canour site go down? No. Ifyoudon’tgetour API suggestionyour site willstillwork. How do you deal with privacy issues?What privacy issues? See 1.
How to start Buildyour website Design persuasive content Makeyour website dynamic Use API Sit back, relax, and earn more dough