Introducing persuasion api 20110526
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Introducing persuasion api 20110526

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Introducing persuasion api 20110526 Presentation Transcript

  • 1. Intrducing
    “It ain't even a question
    how my dough flows?”
    Arjan Haring, Chief Rebel Officer, May 17th 2011
  • 2. All websites run better* with PersuasionAPI
    Persuasive websites deliver better results
    People respond better to a persuasive sales pitch
    Adaptive persuasive websites deliver even
    better results
    Everyone responds to a different sales pitch
    * Our recent data on pilot websites indicates at least 16% better
  • 3. Persuasion is the new usability
    Nowadays
    1932
    1349
    200 B.C.
    Adapted from:
  • 4. Our recent data on pilot websites indicates at least 16% better
    Adaptive persuasive websites continuously outperform pre WW II websites
  • 5. Everyone gets a different sales pitch
  • 6. Before: combination of sales pitches
    Science: Combination of Sales Pitches lowers the Persuasion Power.
    The combination works as effective as the least effective one.
  • 7. After: 1 individually optimized sales pitch
  • 8. After: Optimized sales pitch stays with individual at different stages of the funnel
    Individual XYZ is a sucker for Expert Opinions (Authority)
  • 9. Real time Persuasion
    Persuasive Design
    PersuasionProfiling
    Source: @haijeson
  • 10. How it really works
  • 11. “Competitor Analysis”
    Jowjow
    Recommendation
    Engines
    Retargeting
  • 12. 5 bonus reasonswhyPersuasionAPIrocks
    Do I need to opt-in? No.But we stronglyrecommendoffering the possibility to opt-out.
    Canour IT departmenthandlethis kind of advancedtechnology? We don’tbotherthem.
    Are youscalable? Yes. We are up in “the cloud”
    Canour site go down? No. Ifyoudon’tgetour API suggestionyour site willstillwork.
    How do you deal with privacy issues?What privacy issues? See 1.
  • 13. How to start
     Buildyour website
     Design persuasive content
     Makeyour website dynamic
     Use API
    Sit back, relax, and earn more dough