The psychology behind conversion
Agenda
1. Attention!
!
2. Social Proof!
!
3. Urgency
Attention
A cognitive process in which someone focuses!
on one stimulus from the context
Attention & Retention
Make sure you stand out
Social proof
Copying behaviour
People do this to simulate behaviour they think is right
Halo Effect
The phenomenon where people grant an!
unknown person multiple traits, based on!
one (visible) trait
Urgency
So…
Keep psychology in mind every step of the way
Thanks!
@tdevalk
facebook.com/yoast
yoast.com
Thijs de Valk
Habit summit 2014 Thijs de Valk
Habit summit 2014 Thijs de Valk
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Habit summit 2014 Thijs de Valk

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Habit summit 2014 Thijs de Valk

  1. 1. The psychology behind conversion
  2. 2. Agenda 1. Attention! ! 2. Social Proof! ! 3. Urgency
  3. 3. Attention A cognitive process in which someone focuses! on one stimulus from the context
  4. 4. Attention & Retention Make sure you stand out
  5. 5. Social proof Copying behaviour People do this to simulate behaviour they think is right
  6. 6. Halo Effect The phenomenon where people grant an! unknown person multiple traits, based on! one (visible) trait
  7. 7. Urgency
  8. 8. So… Keep psychology in mind every step of the way
  9. 9. Thanks! @tdevalk facebook.com/yoast yoast.com Thijs de Valk
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