Habit summit 2014 Thijs de Valk
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Habit summit 2014 Thijs de Valk

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    Habit summit 2014 Thijs de Valk Habit summit 2014 Thijs de Valk Presentation Transcript

    • The psychology behind conversion
    • Agenda 1. Attention! ! 2. Social Proof! ! 3. Urgency
    • Attention A cognitive process in which someone focuses! on one stimulus from the context
    • Attention & Retention Make sure you stand out
    • Social proof Copying behaviour People do this to simulate behaviour they think is right
    • Halo Effect The phenomenon where people grant an! unknown person multiple traits, based on! one (visible) trait
    • Urgency
    • So… Keep psychology in mind every step of the way
    • Thanks! @tdevalk facebook.com/yoast yoast.com Thijs de Valk