#Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch
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#Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch

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#Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch #Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch Presentation Transcript

  • Behaveinnovation lab
    Clean
    Arjan Haring, 24 Juni 2011, Green Prototyping Platform
  • Arjan Haring, Applied Researcher
    Docent/onderzoeker Hogeschool Utrecht
    Kandidaat promovendus TU Delft
    Entrepreneur
  • Greatbehaviorchangechallenge!New technologyneeded?
    Clean
    Safe
    Health
    Behave
  • Prototyping: How a rubber duckychangedbehavior
  • Analogy: CleanerSafer Behavior
    Problem: Theft of loaded
    Weapons. Criminalswithguns! Solution:Seperatestorageof ammunition & gunsResult:Lesscriminalshootings.
  • Behaviorproblem: unwantedshootingincidents
  • Theoreticalbase of Quaky
    Verwachtingen
    Procedures
    Analytisch
    Oordelen
    Source: Prof. Jan Maarten Schraagen
    (System 2)
    Gehaastheid
    M
    onitoring
    Vermoeidheid
    Ontlaad
    beslissing
    Intuïtief
    Indrukken
    (System 1)
    Gevoelens
    Training
    Cultuur
  • Different levels of designingforBehaviorChange
    Indivual
    Group
    Systems
  • Experimentationmatters:Clean Behaveinnovation lab
    How does Authority
    affect discharging
    behavior?
    Business Questions
    Howcan we break
    a wrong routine and
    build a newone?
    Learning Goals
    Research Questions
  • More Clean Behave rubber duckswanted!
    Indivual
    Group
    Systems
  • Some Clean Behaveducks to thinkabout
    Increase the proportion of windows without drafts
    Better align heating and air conditioning settings to time of day, season, and presence of people home
    Decrease the average amount of standby electricity used by appliances
    Decrease the average temperature settings of clothes washers
    Decrease the average temperature settings of water heaters
    Decrease the weight carried in automobile trunks
    Increase air conditioner tune up rates
    Increase automobile oil change rates
  • More ducks
    Increase the proportion of attics insulated
    Increase the proportion of drivers who lessen acceleration and deceleration rates
    Increase heating/airconditioning filter change rates
    Increase the proportion of drivers who maintain 55 mph speed
    Increase the proportion of drivers who use cruise control
    Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.
    Increase the proportion of LED televisions in use (relative to plasma screens)
  • … and more duckswheretheycamefrom
    Increase the proportion of low-flow showerheads in use
    Increase the proportion of low rolling resistance tires in use
    Increase the proportion of triple-pane windows in use
    Increase the proportion of wash loads dried on the line
    Increase tire inflation rates
    Increase vehicle tune-up rates
    Reduce the number of motor vehicle trips made per day
    Reduce the proportion of single passenger motor vehicle trips
    Reduce time vehicles spend idling
  • Experimentationmatters:Join thelearning curve now
    How does Authority
    affect Sustainable
    behavior?
    Business Questions
    Howcan we break
    a unsustainable
    habits and build
    newones?
    Learning Goals
    Research Questions
  • How to start
     Formulate Business Questions
     Contact the Clean Behave Lab
    • Start experimenting!
    • Outlearn your competition
    Arjan.Haring@HU.nl
    @arjanharing