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Behaveinnovation lab<br />Clean<br />Arjan Haring, 24 Juni 2011, Green Prototyping Platform<br />
Arjan Haring, Applied Researcher<br />Docent/onderzoeker Hogeschool Utrecht<br />Kandidaat promovendus TU Delft<br />Entre...
Greatbehaviorchangechallenge!New technologyneeded?<br />Clean<br />Safe<br />Health<br />Behave<br />
Prototyping: How a rubber duckychangedbehavior<br />
Analogy: CleanerSafer Behavior<br />Problem: Theft of loaded<br />Weapons. Criminalswithguns! Solution:Seperatestorageof a...
Behaviorproblem: unwantedshootingincidents<br />
Theoreticalbase of Quaky<br />Verwachtingen<br />Procedures<br />Analytisch <br />Oordelen<br />Source: Prof. Jan Maarten ...
Different levels of designingforBehaviorChange<br />Indivual<br />Group<br />Systems<br />
Experimentationmatters:Clean Behaveinnovation lab<br />How does Authority<br />affect discharging<br />behavior?<br />Busi...
More Clean Behave rubber duckswanted!<br />Indivual<br />Group<br />Systems<br />
Some Clean Behaveducks to thinkabout<br />Increase the proportion of windows without drafts<br />Better align heating and ...
More ducks<br />Increase the proportion of attics insulated<br />Increase the proportion of drivers who lessen acceleratio...
… and more duckswheretheycamefrom<br />Increase the proportion of low-flow showerheads in use<br />Increase the proportion...
Experimentationmatters:Join thelearning curve now<br />How does Authority<br />affect Sustainable<br />behavior?<br />Busi...
How to start<br />   Formulate Business Questions<br />   Contact the Clean Behave Lab<br /><ul><li>   Start experimenting!
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#Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch

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Transcript of "#Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch"

  1. 1. Behaveinnovation lab<br />Clean<br />Arjan Haring, 24 Juni 2011, Green Prototyping Platform<br />
  2. 2. Arjan Haring, Applied Researcher<br />Docent/onderzoeker Hogeschool Utrecht<br />Kandidaat promovendus TU Delft<br />Entrepreneur<br />
  3. 3. Greatbehaviorchangechallenge!New technologyneeded?<br />Clean<br />Safe<br />Health<br />Behave<br />
  4. 4. Prototyping: How a rubber duckychangedbehavior<br />
  5. 5. Analogy: CleanerSafer Behavior<br />Problem: Theft of loaded<br />Weapons. Criminalswithguns! Solution:Seperatestorageof ammunition & gunsResult:Lesscriminalshootings.<br />
  6. 6. Behaviorproblem: unwantedshootingincidents<br />
  7. 7. Theoreticalbase of Quaky<br />Verwachtingen<br />Procedures<br />Analytisch <br />Oordelen<br />Source: Prof. Jan Maarten Schraagen<br />(System 2)<br />Gehaastheid<br />M<br />onitoring<br />Vermoeidheid<br />Ontlaad<br />beslissing<br />Intuïtief <br />Indrukken<br />(System 1)<br />Gevoelens<br />Training<br />Cultuur<br />
  8. 8. Different levels of designingforBehaviorChange<br />Indivual<br />Group<br />Systems<br />
  9. 9. Experimentationmatters:Clean Behaveinnovation lab<br />How does Authority<br />affect discharging<br />behavior?<br />Business Questions<br />Howcan we break<br />a wrong routine and<br />build a newone?<br />Learning Goals<br />Research Questions<br />
  10. 10. More Clean Behave rubber duckswanted!<br />Indivual<br />Group<br />Systems<br />
  11. 11. Some Clean Behaveducks to thinkabout<br />Increase the proportion of windows without drafts<br />Better align heating and air conditioning settings to time of day, season, and presence of people home<br />Decrease the average amount of standby electricity used by appliances<br />Decrease the average temperature settings of clothes washers<br />Decrease the average temperature settings of water heaters<br />Decrease the weight carried in automobile trunks<br />Increase air conditioner tune up rates<br />Increase automobile oil change rates<br />
  12. 12. More ducks<br />Increase the proportion of attics insulated<br />Increase the proportion of drivers who lessen acceleration and deceleration rates<br />Increase heating/airconditioning filter change rates<br />Increase the proportion of drivers who maintain 55 mph speed<br />Increase the proportion of drivers who use cruise control<br />Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.<br />Increase the proportion of LED televisions in use (relative to plasma screens)<br />
  13. 13. … and more duckswheretheycamefrom<br />Increase the proportion of low-flow showerheads in use<br />Increase the proportion of low rolling resistance tires in use<br />Increase the proportion of triple-pane windows in use<br />Increase the proportion of wash loads dried on the line<br />Increase tire inflation rates<br />Increase vehicle tune-up rates<br />Reduce the number of motor vehicle trips made per day<br />Reduce the proportion of single passenger motor vehicle trips<br />Reduce time vehicles spend idling<br />
  14. 14. Experimentationmatters:Join thelearning curve now<br />How does Authority<br />affect Sustainable<br />behavior?<br />Business Questions<br />Howcan we break<br />a unsustainable<br />habits and build<br />newones?<br />Learning Goals<br />Research Questions<br />
  15. 15. How to start<br /> Formulate Business Questions<br /> Contact the Clean Behave Lab<br /><ul><li> Start experimenting!
  16. 16. Outlearn your competition</li></ul>Arjan.Haring@HU.nl<br /> @arjanharing<br />
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