#Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch
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#Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch

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    #Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch #Duurzaamdoen11 Sustainable Behavior Innovation Lab 5 minute pitch Presentation Transcript

    • Behaveinnovation lab
      Clean
      Arjan Haring, 24 Juni 2011, Green Prototyping Platform
    • Arjan Haring, Applied Researcher
      Docent/onderzoeker Hogeschool Utrecht
      Kandidaat promovendus TU Delft
      Entrepreneur
    • Greatbehaviorchangechallenge!New technologyneeded?
      Clean
      Safe
      Health
      Behave
    • Prototyping: How a rubber duckychangedbehavior
    • Analogy: CleanerSafer Behavior
      Problem: Theft of loaded
      Weapons. Criminalswithguns! Solution:Seperatestorageof ammunition & gunsResult:Lesscriminalshootings.
    • Behaviorproblem: unwantedshootingincidents
    • Theoreticalbase of Quaky
      Verwachtingen
      Procedures
      Analytisch
      Oordelen
      Source: Prof. Jan Maarten Schraagen
      (System 2)
      Gehaastheid
      M
      onitoring
      Vermoeidheid
      Ontlaad
      beslissing
      Intuïtief
      Indrukken
      (System 1)
      Gevoelens
      Training
      Cultuur
    • Different levels of designingforBehaviorChange
      Indivual
      Group
      Systems
    • Experimentationmatters:Clean Behaveinnovation lab
      How does Authority
      affect discharging
      behavior?
      Business Questions
      Howcan we break
      a wrong routine and
      build a newone?
      Learning Goals
      Research Questions
    • More Clean Behave rubber duckswanted!
      Indivual
      Group
      Systems
    • Some Clean Behaveducks to thinkabout
      Increase the proportion of windows without drafts
      Better align heating and air conditioning settings to time of day, season, and presence of people home
      Decrease the average amount of standby electricity used by appliances
      Decrease the average temperature settings of clothes washers
      Decrease the average temperature settings of water heaters
      Decrease the weight carried in automobile trunks
      Increase air conditioner tune up rates
      Increase automobile oil change rates
    • More ducks
      Increase the proportion of attics insulated
      Increase the proportion of drivers who lessen acceleration and deceleration rates
      Increase heating/airconditioning filter change rates
      Increase the proportion of drivers who maintain 55 mph speed
      Increase the proportion of drivers who use cruise control
      Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.
      Increase the proportion of LED televisions in use (relative to plasma screens)
    • … and more duckswheretheycamefrom
      Increase the proportion of low-flow showerheads in use
      Increase the proportion of low rolling resistance tires in use
      Increase the proportion of triple-pane windows in use
      Increase the proportion of wash loads dried on the line
      Increase tire inflation rates
      Increase vehicle tune-up rates
      Reduce the number of motor vehicle trips made per day
      Reduce the proportion of single passenger motor vehicle trips
      Reduce time vehicles spend idling
    • Experimentationmatters:Join thelearning curve now
      How does Authority
      affect Sustainable
      behavior?
      Business Questions
      Howcan we break
      a unsustainable
      habits and build
      newones?
      Learning Goals
      Research Questions
    • How to start
       Formulate Business Questions
       Contact the Clean Behave Lab
      • Start experimenting!
      • Outlearn your competition
      Arjan.Haring@HU.nl
      @arjanharing