Df C Team Captain Preso

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Df C Team Captain Preso

  1. 1. Team Captain BriefingBeleving, Beïnvloeding & BewijsWednesday 18th of November 2009<br />Jay de Groot, Evert Stobbe & Arjan HaringInput by Pieter Jan Troost, <br />Hugo Koopmans & Peter Boersma<br />
  2. 2. First things first.<br />
  3. 3. Choice Architec-ture<br />Experience<br />Persuasion<br />Ethical Influence<br />Optimal Experience Design<br />Service Design<br />Evidence<br />nba market-ing<br />Survival market-ing<br />
  4. 4. Expert<br />Guru<br />
  5. 5. Introduction, goal, methods, deliverables and explanation about the benefits for the case owner (participate & hear all ideas). Team captain makes sure that some of the 8 building blocks of the DfC framework will be used to solve the case.<br />1. Brainstorm, what is the real problem?<br />--------<br />----<br />----<br />----<br />----<br />--------<br />----<br />----<br />----<br />----<br />Customer Journey, List all ideas, use best <br />idea<br />2. Solution(s)<br />--------<br />----<br />----<br />----<br />----<br />--------<br />----<br />----<br />----<br />----<br />Persuasion Architecutre,&lt;for exmaple consists of a website, mobile device and a user scenaria + xxx + yyy<br />3. Making your idea(s) stick<br />
  6. 6. Box<br />Dance-floor<br />Screen<br />Box<br />DJ<br />

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