Behavior Design Amsterdam

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Behavior Design Amsterdam

  1. 1. HOW TECHNOLOGY CAN INFLUENCE
 BEHAVIOR 1
  2. 2. “1 of the 4 - 2012 Stanford spin- off’s 
 to watch” STANFORD MEDIA X CONFERENCE (JAN’13). “1 of the 5 Dutch 
 start ups that will 
 make the difference” We combine behavioral science and technology to create next level marketing solutions. SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired 
 and many others. SCIENCE ROCKSTARS Data driven, Human Obsessed 2   2
  3. 3. “1 of the 4 - 2012 Stanford spin- off’s 
 to watch” STANFORD MEDIA X CONFERENCE (JAN’13). “1 of the 5 Dutch 
 start ups that will 
 make the difference” We combine behavioral science We combine behavioral science and technology to and technology to create next level marketing level marketing create nextsolutions. solutions. 
 SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired 
 and many others. SCIENCE ROCKSTARS DATA DRIVEN, HUMAN OBSESSED 3   3
  4. 4. “Companies that combine algorithms, an understanding of customer decisionmaking, and the ability to use data will be the companies that succeed.” MIT Professor of Marketing John R. Hauser 4   4
  5. 5. Put Persuasion to Practice 5 2
  6. 6. POP QUIZ: PERSUASION ON BOOKING.COM 6
  7. 7. PERSUASION WORKS… SOCIAL PROOF SCARCITY SOCIAL PROOF LIKING CONSISTENCY & COMMITMENT SOCIAL PROOF SOCIAL PROOF CONSISTENCY & COMMITMENT SOCIAL PROOF 7 FRAMING SCARCITY SCARCITY SOCIAL PROOF
  8. 8. SO WHICH STRATEGY TO USE? SOCIAL PROOF SCARCITY SOCIAL PROOF LIKING CONSISTENCY & COMMITMENT SOCIAL PROOF SOCIAL PROOF CONSISTENCY & COMMITMENT SOCIAL PROOF 8 FRAMING SCARCITY SCARCITY SOCIAL PROOF
  9. 9. Not everybody obeys the laws of social proof 9
  10. 10. There are people that question authority 10
  11. 11. People are different, but luckily consistently so 11
  12. 12. Some people obey authority 12 18 18  
  13. 13. Some people are a sucker for scarcity 13 18 18  
  14. 14. Some people like to follow the herd 14 18 18  
  15. 15. Some people like to follow the herd 15 18 18  
  16. 16. Some people like to follow the herd 16 18 18  
  17. 17. Some people like to follow the herd 17 18 18  
  18. 18. More Sales by Science Learn how to talk to each shopper, know what moves them and grow your business faster by behavioral science. 18 5 5  
  19. 19. “Companies that combine algorithms, an understanding of customer decisionmaking, and the ability to use data will be the companies that succeed.” MIT Professor of Marketing John R. Hauser 19   19
  20. 20. Thank you. You were bored by: Arjan Haring Arjan@sciencerockstars.com call: +31 (0)6 185 29366 @arjanharing 20 32 With love from: Sint Antoniesbreestraat 16‎ 1011 HB Amsterdam @sciencerockstar +31 (0)20 717 39 49 32  
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