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What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
What Is Strategy Key
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What Is Strategy Key

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  • 1. www.mindspringgroup.com MindSpring Sdn Bhd (600526-U) Suite 1219, Level 12 Block A Damansara Intan e-Business Park No 1, Jalan SS20/27 47400 Petaling Jaya, Selangor, MALAYSIA What is Strategy? QuickSchools.com 9 July 2009 business performance coaching programs . advisory . assessments . coaching . facilitation
  • 2. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Agenda • 0930 Start • 1045 Break • 1100 Resume • 1300 Lunch & Prayers • 1400 Resume • 1330 Break • 1345 Resume • 1700 program ends business performance coaching programs . advisory . assessments . coaching . facilitation
  • 3. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Objectives for the day • Learn how to think about: • creating desire • strategy • action plan business performance coaching programs . advisory . assessments . coaching . facilitation
  • 4. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential What have we learned so far? Aris Samad, CEO business performance coaching programs . advisory . assessments . coaching . facilitation
  • 5. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential So what’s the problem? business performance coaching programs . advisory . assessments . coaching . facilitation
  • 6. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Goal: convince customers to buy QuickSchools business performance coaching programs . advisory . assessments . coaching . facilitation
  • 7. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Goal: convince customers to buy QuickSchools Challenge: overcome buying inertia: I don’t need it (now) I need it but not yours business performance coaching programs . advisory . assessments . coaching . facilitation
  • 8. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Goal: convince customers to buy QuickSchools Challenge: overcoming buying inertia: I don’t need it (now) I need it but not yours Solution: Create Desire I need it from I need it from I need it you you now business performance coaching programs . advisory . assessments . coaching . facilitation
  • 9. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Solution: Create Desire I need it from I need it from I need it you you now I need it How do we create need? business performance coaching programs . advisory . assessments . coaching . facilitation
  • 10. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Solution: Create Desire I need it from I need it from I need it you you now I need it How do we create need? I need it from Why should they buy you QuickSchools? business performance coaching programs . advisory . assessments . coaching . facilitation
  • 11. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Solution: Create Desire I need it from I need it from I need it you you now I need it How do we create need? I need it from Why should they buy you QuickSchools? I need it from Why should they buy QS now? you, now business performance coaching programs . advisory . assessments . coaching . facilitation
  • 12. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential 5 basic buying risks • Monetary risk: is it worth the money? • Functional risk: will it work as promised? • Physical risk: is it safe to use? • Social risk: how will I look to others if I buy this? • Psychological risk: How will I feel about myself for buying this product? business performance coaching programs . advisory . assessments . coaching . facilitation
  • 13. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential lets take a break business performance coaching programs . advisory . assessments . coaching . facilitation
  • 14. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Objectives for the day • Learn how to think about: • creating desire ✓ • strategy ☚ • action plan business performance coaching programs . advisory . assessments . coaching . facilitation
  • 15. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential What is Strategy? What is the Goal of Strategy? business performance coaching programs . advisory . assessments . coaching . facilitation
  • 16. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The essence of strategy The essence of strategy is choosing to perform activities differently than rivals do A company can only outperform rivals if it can establish a difference it can preserve Strategic Position can be based on customers’ needs, customers’ accessibility or the variety of a company’s products or services Trade-offs are essential to strategy. They create the need for choice and purposefully limit what a company offers business performance coaching programs . advisory . assessments . coaching . facilitation
  • 17. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Goal of Strategy Maximize your share of profit within the industry business performance coaching programs . advisory . assessments . coaching . facilitation
  • 18. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential lets take a break business performance coaching programs . advisory . assessments . coaching . facilitation
  • 19. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Objectives for the day • Learn how to think about: • creating desire ✓ • strategy ✓ • action plan ☚ business performance coaching programs . advisory . assessments . coaching . facilitation
  • 20. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Group work • Who is quickschools.com competing with? • What is the nature of the rivalry? • break into 4 groups • 15 minutes to discuss & write on flip chart • be ready to present business performance coaching programs . advisory . assessments . coaching . facilitation
  • 21. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Group work • Explain the forces QS is B having to fight with • break into 4 groups, A,B,C,D A C • 15 minutes to discuss & write on flip chart • be ready to present D business performance coaching programs . advisory . assessments . coaching . facilitation
  • 22. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Group Work The essence of strategy is choosing to perform activities differently than rivals do • A • What does this mean A company can only outperform rivals if it can establish a for QS? difference it can preserve • B • break into 4 groups - A,B,C,D Strategic Position can be based on customers’ needs, customers’ accessibility or the variety of a • 15 minutes to discuss & write on flip chart company’s products or services • C Trade-offs are essential to strategy. They create the need for • be ready to present choice and purposefully limit what a company offers • D business performance coaching programs . advisory . assessments . coaching . facilitation
  • 23. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential So what is QS strategy going to be? The essence of strategy is choosing to perform activities differently than rivals do A company can only outperform rivals if it can establish a difference it can preserve Strategic Position can be based on customers’ needs, customers’ accessibility or the variety of a company’s products or services Trade-offs are essential to strategy. They create the need for choice and purposefully limit what a company offers business performance coaching programs . advisory . assessments . coaching . facilitation
  • 24. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Thank you Program Feedback http://mindspring.wufoo.com/forms/program-assessment/ business performance coaching programs . advisory . assessments . coaching . facilitation

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