What Is Strategy Key

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What Is Strategy Key

  1. 1. www.mindspringgroup.com MindSpring Sdn Bhd (600526-U) Suite 1219, Level 12 Block A Damansara Intan e-Business Park No 1, Jalan SS20/27 47400 Petaling Jaya, Selangor, MALAYSIA What is Strategy? QuickSchools.com 9 July 2009 business performance coaching programs . advisory . assessments . coaching . facilitation
  2. 2. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Agenda • 0930 Start • 1045 Break • 1100 Resume • 1300 Lunch & Prayers • 1400 Resume • 1330 Break • 1345 Resume • 1700 program ends business performance coaching programs . advisory . assessments . coaching . facilitation
  3. 3. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Objectives for the day • Learn how to think about: • creating desire • strategy • action plan business performance coaching programs . advisory . assessments . coaching . facilitation
  4. 4. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential What have we learned so far? Aris Samad, CEO business performance coaching programs . advisory . assessments . coaching . facilitation
  5. 5. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential So what’s the problem? business performance coaching programs . advisory . assessments . coaching . facilitation
  6. 6. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Goal: convince customers to buy QuickSchools business performance coaching programs . advisory . assessments . coaching . facilitation
  7. 7. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Goal: convince customers to buy QuickSchools Challenge: overcome buying inertia: I don’t need it (now) I need it but not yours business performance coaching programs . advisory . assessments . coaching . facilitation
  8. 8. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Goal: convince customers to buy QuickSchools Challenge: overcoming buying inertia: I don’t need it (now) I need it but not yours Solution: Create Desire I need it from I need it from I need it you you now business performance coaching programs . advisory . assessments . coaching . facilitation
  9. 9. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Solution: Create Desire I need it from I need it from I need it you you now I need it How do we create need? business performance coaching programs . advisory . assessments . coaching . facilitation
  10. 10. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Solution: Create Desire I need it from I need it from I need it you you now I need it How do we create need? I need it from Why should they buy you QuickSchools? business performance coaching programs . advisory . assessments . coaching . facilitation
  11. 11. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Selling Challenge Solution: Create Desire I need it from I need it from I need it you you now I need it How do we create need? I need it from Why should they buy you QuickSchools? I need it from Why should they buy QS now? you, now business performance coaching programs . advisory . assessments . coaching . facilitation
  12. 12. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential 5 basic buying risks • Monetary risk: is it worth the money? • Functional risk: will it work as promised? • Physical risk: is it safe to use? • Social risk: how will I look to others if I buy this? • Psychological risk: How will I feel about myself for buying this product? business performance coaching programs . advisory . assessments . coaching . facilitation
  13. 13. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential lets take a break business performance coaching programs . advisory . assessments . coaching . facilitation
  14. 14. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Objectives for the day • Learn how to think about: • creating desire ✓ • strategy ☚ • action plan business performance coaching programs . advisory . assessments . coaching . facilitation
  15. 15. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential What is Strategy? What is the Goal of Strategy? business performance coaching programs . advisory . assessments . coaching . facilitation
  16. 16. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The essence of strategy The essence of strategy is choosing to perform activities differently than rivals do A company can only outperform rivals if it can establish a difference it can preserve Strategic Position can be based on customers’ needs, customers’ accessibility or the variety of a company’s products or services Trade-offs are essential to strategy. They create the need for choice and purposefully limit what a company offers business performance coaching programs . advisory . assessments . coaching . facilitation
  17. 17. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential The Goal of Strategy Maximize your share of profit within the industry business performance coaching programs . advisory . assessments . coaching . facilitation
  18. 18. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential lets take a break business performance coaching programs . advisory . assessments . coaching . facilitation
  19. 19. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Objectives for the day • Learn how to think about: • creating desire ✓ • strategy ✓ • action plan ☚ business performance coaching programs . advisory . assessments . coaching . facilitation
  20. 20. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Group work • Who is quickschools.com competing with? • What is the nature of the rivalry? • break into 4 groups • 15 minutes to discuss & write on flip chart • be ready to present business performance coaching programs . advisory . assessments . coaching . facilitation
  21. 21. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Group work • Explain the forces QS is B having to fight with • break into 4 groups, A,B,C,D A C • 15 minutes to discuss & write on flip chart • be ready to present D business performance coaching programs . advisory . assessments . coaching . facilitation
  22. 22. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Group Work The essence of strategy is choosing to perform activities differently than rivals do • A • What does this mean A company can only outperform rivals if it can establish a for QS? difference it can preserve • B • break into 4 groups - A,B,C,D Strategic Position can be based on customers’ needs, customers’ accessibility or the variety of a • 15 minutes to discuss & write on flip chart company’s products or services • C Trade-offs are essential to strategy. They create the need for • be ready to present choice and purposefully limit what a company offers • D business performance coaching programs . advisory . assessments . coaching . facilitation
  23. 23. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential So what is QS strategy going to be? The essence of strategy is choosing to perform activities differently than rivals do A company can only outperform rivals if it can establish a difference it can preserve Strategic Position can be based on customers’ needs, customers’ accessibility or the variety of a company’s products or services Trade-offs are essential to strategy. They create the need for choice and purposefully limit what a company offers business performance coaching programs . advisory . assessments . coaching . facilitation
  24. 24. www.mindspringgroup.com MindSpring Empowering Minds, Unleashing Potential Thank you Program Feedback http://mindspring.wufoo.com/forms/program-assessment/ business performance coaching programs . advisory . assessments . coaching . facilitation

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