Marketing Concept and Implementation in Blog Ari Purwani u4296063

Outline Introduction Marketing mix concept (4P) 4P in blog New definition of 4P Optimization of blog Conclusion

Introduction

Marketing mix concept (4P)

4P in blog

New definition of 4P

Optimization of blog

Conclusion

Introduction

Marketing Mix Concept Product Actual product or service that you are delivering to you the market weather direct to consumer (B2C) or to businesses (B2B) Price how much to sell your products for, based on your cost and value

Product

Actual product or service that you are delivering to you the market weather direct to consumer (B2C) or to businesses (B2B)

Price

how much to sell your products for, based on your cost and value

Marketing Mix Concept (con’t) Place Available at the right place, at the right time, in the right quantities How your product might reach the customers/reader Promotion (How) are the chosen target groups informed or educated about the organization and its products?

Place

Available at the right place, at the right time, in the right quantities

How your product might reach the customers/reader

Promotion

(How) are the chosen target groups informed or educated about the organization and its products?

4P in Blog Blog is a media that presenting any information. The platform: blogger, wordpress, and typepad. Product Content is everything; this is your product Good, service, or experience? Price FACT: mostly used for non-commercial purposes  difficult to do pricing ~ internet connection However, some people use it for internet advertising  product pricing

Blog is a media that presenting any information. The platform: blogger, wordpress, and typepad.

Product

Content is everything; this is your product

Good, service, or experience?

Price

FACT: mostly used for non-commercial purposes  difficult to do pricing ~ internet connection

However, some people use it for internet advertising  product pricing

4P in Blog (con’t) Place Distribution channel: Placement on Major Search engines - Google, Yahoo, Live etc… Placement on vertical search engines / guides and Local Search Placement through affiliates Accessibility Direct/indirect: subscribing offers Online and offline contact

Place

Distribution channel:

Placement on Major Search engines - Google, Yahoo, Live etc…

Placement on vertical search engines / guides and Local Search

Placement through affiliates

Accessibility

Direct/indirect: subscribing offers

Online and offline contact

4P in Blog (con’t) Promotion Promotion on topical, industry and trade sites: involved in site that has same concern as you Promotion through Search Marketing: use SEO tools (i.e. webseo) Promotion through Public Relations : direct email, providing a shout box

Promotion

Promotion on topical, industry and trade sites: involved in site that has same concern as you

Promotion through Search Marketing: use SEO tools (i.e. webseo)

Promotion through Public Relations : direct email, providing a shout box

New Definition of 4P Passionate Shows your intention about issue and represented in the writing Purposeful Always link bank the basic reason why are you blogging Present Keep up-to-date with the critical issue Positional Take a position between discussion and shows consistency

Passionate

Shows your intention about issue and represented in the writing

Purposeful

Always link bank the basic reason why are you blogging

Present

Keep up-to-date with the critical issue

Positional

Take a position between discussion and shows consistency

Optimization of blog Writing content Write less Create a lot of link Be consistent with your style

Writing content

Write less

Create a lot of link

Be consistent with your style

Optimization of blog (con’t) Value adding (widgets) Shout box  oggix.com, freeshoutbox.net, myshoutbox.com, Sitemeter  googleanalytics, bravenet.com Subscription  feedburner, del.icio.us, googlereader SEO (search engine optimization)  googleping, webseo Photos  flickr.com

Value adding (widgets)

Shout box  oggix.com, freeshoutbox.net, myshoutbox.com,

Sitemeter  googleanalytics, bravenet.com

Subscription  feedburner, del.icio.us, googlereader

SEO (search engine optimization)  googleping, webseo

Photos  flickr.com

Conclusion Implementation of 4P in blog marketing Possibility of new definition of 4P in blog marketing Optimization of blog

Implementation of 4P in blog marketing

Possibility of new definition of 4P in blog marketing

Optimization of blog

References Matthews, J., 2008, “The 4P’s of Marketing Online”, http://www.10e20.com/blog/2008/02/06/product-price-place-promotion/ , cited on 12 May 2008 Straup, S., 2002, “The 4P’s of Marketing”, http://cob.bloomu.edu/jolivo/4ps.htm , cited on 7 May 2008 Jain, A., 2007, “The 4Ps of Blog Marketing”, http://www.livemint.com/2007/10/20005256/The-4Ps-of-blog-marketing.html , cited on 12 May 2008 Rubel, S., 2006, “The Four P’s of Blog Marketing”, http://www.micropersuasion.com/2006/02/the_four_ps_of_.html , cited on 9 May 2008 Rowse, D., 2005, “Ten Tips for Writing a Blog Post”, http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/ , cited on 12 May 2008 McCarthy, 2008, “Marketing Mix 4P’s Model 5P’s”, http://www.valuebasedmanagement.net/methods_marketing_mix.html , cited on 7 May 2008

Matthews, J., 2008, “The 4P’s of Marketing Online”, http://www.10e20.com/blog/2008/02/06/product-price-place-promotion/ , cited on 12 May 2008

Straup, S., 2002, “The 4P’s of Marketing”, http://cob.bloomu.edu/jolivo/4ps.htm , cited on 7 May 2008

Jain, A., 2007, “The 4Ps of Blog Marketing”, http://www.livemint.com/2007/10/20005256/The-4Ps-of-blog-marketing.html , cited on 12 May 2008

Rubel, S., 2006, “The Four P’s of Blog Marketing”, http://www.micropersuasion.com/2006/02/the_four_ps_of_.html , cited on 9 May 2008

Rowse, D., 2005, “Ten Tips for Writing a Blog Post”, http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/ , cited on 12 May 2008

McCarthy, 2008, “Marketing Mix 4P’s Model 5P’s”, http://www.valuebasedmanagement.net/methods_marketing_mix.html , cited on 7 May 2008