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Marketing Concept and Implementation in Blog

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Basically, the presentation try to implement 4P in the blog context

Basically, the presentation try to implement 4P in the blog context

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  • Hi everyone, my name is Ari // I am going to present marketing concept and its implementation in blog

Transcript

  • 1. Marketing Concept and Implementation in Blog Ari Purwani u4296063
  • 2. Outline
    • Introduction
    • Marketing mix concept (4P)
    • 4P in blog
    • New definition of 4P
    • Optimization of blog
    • Conclusion
  • 3. Introduction
  • 4. Marketing Mix Concept
    • Product
    • Actual product or service that you are delivering to you the market weather direct to consumer (B2C) or to businesses (B2B)
    • Price
    • how much to sell your products for, based on your cost and value
  • 5. Marketing Mix Concept (con’t)
    • Place
      • Available at the right place, at the right time, in the right quantities
      • How your product might reach the customers/reader
    • Promotion
    • (How) are the chosen target groups informed or educated about the organization and its products?
  • 6. 4P in Blog
    • Blog is a media that presenting any information. The platform: blogger, wordpress, and typepad.
    • Product
      • Content is everything; this is your product
      • Good, service, or experience?
    • Price
      • FACT: mostly used for non-commercial purposes  difficult to do pricing ~ internet connection
      • However, some people use it for internet advertising  product pricing
  • 7. 4P in Blog (con’t)
    • Place
      • Distribution channel:
        • Placement on Major Search engines - Google, Yahoo, Live etc…
        • Placement on vertical search engines / guides and Local Search
        • Placement through affiliates
      • Accessibility
        • Direct/indirect: subscribing offers
        • Online and offline contact
  • 8. 4P in Blog (con’t)
    • Promotion
      • Promotion on topical, industry and trade sites: involved in site that has same concern as you
      • Promotion through Search Marketing: use SEO tools (i.e. webseo)
      • Promotion through Public Relations : direct email, providing a shout box
  • 9. New Definition of 4P
    • Passionate
    • Shows your intention about issue and represented in the writing
    • Purposeful
    • Always link bank the basic reason why are you blogging
    • Present
    • Keep up-to-date with the critical issue
    • Positional
    • Take a position between discussion and shows consistency
  • 10. Optimization of blog
    • Writing content
      • Write less
      • Create a lot of link
      • Be consistent with your style
  • 11. Optimization of blog (con’t)
    • Value adding (widgets)
      • Shout box  oggix.com, freeshoutbox.net, myshoutbox.com,
      • Sitemeter  googleanalytics, bravenet.com
      • Subscription  feedburner, del.icio.us, googlereader
      • SEO (search engine optimization)  googleping, webseo
      • Photos  flickr.com
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. Conclusion
    • Implementation of 4P in blog marketing
    • Possibility of new definition of 4P in blog marketing
    • Optimization of blog
  • 20. References
    • Matthews, J., 2008, “The 4P’s of Marketing Online”, http://www.10e20.com/blog/2008/02/06/product-price-place-promotion/ , cited on 12 May 2008
    • Straup, S., 2002, “The 4P’s of Marketing”, http://cob.bloomu.edu/jolivo/4ps.htm , cited on 7 May 2008
    • Jain, A., 2007, “The 4Ps of Blog Marketing”, http://www.livemint.com/2007/10/20005256/The-4Ps-of-blog-marketing.html , cited on 12 May 2008
    • Rubel, S., 2006, “The Four P’s of Blog Marketing”, http://www.micropersuasion.com/2006/02/the_four_ps_of_.html , cited on 9 May 2008
    • Rowse, D., 2005, “Ten Tips for Writing a Blog Post”, http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/ , cited on 12 May 2008
    • McCarthy, 2008, “Marketing Mix 4P’s Model 5P’s”, http://www.valuebasedmanagement.net/methods_marketing_mix.html , cited on 7 May 2008