2. Agenda
• Company Profile
• Business Scope & Milestones
• Mission Hills Highlight
-Mission Hills Centreville (Shen Zhen)
-Mission Hills (Haikou)
-Mission Hills Lan Kwai Fong (HaiKou)
-Movie Theme Town “Feng Xiao Gang” (Haikou)
• Mission Hills Partnership & Business Model
• CEO Vision and Business Direction
3. Company Profile
Name :Mission Hills Group (骏豪集团)(Jun Hao Group)
Type : Private Company
Founded : 1992 (1992-2013) 21 years
Founder :Dr. David Chu (朱树豪)
Born 1950 (Guangdong)
Aged 62 (10 August 2011 passed away)
He was claimed as the “Father of golf in China”
Chairman & CEO : Dr. Ken Chu(朱鼎健)(Son)(aged 38)
Revenue Source :
Golf Complex
Comprehensive Tourism Service (resort ,spa, hotel etc.)
Real Estate
Vision
To be a leading world-class brand and a pioneer in the global leisure
and tourism industry.
Mission
Our mission is to advance with time and inspire happy, healthy and
harmonious lifestyles and experiences for ALL.
Dr. David Chu
Dr. Ken Chu(Son)
4. Business Scope
Golf :The world's largest golf club according to the Guinness
World Records 2004 ( 180 hole) and with12 courses designed
by some of the biggest names in the sport
Hotel :China's only five-star resort integrated into a golf complex
Commercial : The largest golf galleria in Asia that has
gathered the many current top golf brands in the world
Meeting :World-class facilities ideal for hosting small to large scale events, such as
banquets, weddings, meetings, seminars
Mineral Spring (Haikou Only) & Spa
First-class facilities that combine treatment with
leisure and pleasure where wellness and life begins
Residential : Mission Hills is a world leader in the premier property market, and a
showcase of the unsurpassed lifestyle in China.
Haikou
Dongguan
Shenzhe
n
5. “Tailor made family vacation at a Recreation Paradise “
1.Mission hills Shenzhen Highlight
- Over 20 square kilometer golf complex features
- Golf courses designed by golf's greatest legends and architect
- MISSION HILLS CENTREVILLE (celebrating 20 th year anniversary)
2.Mission Hills Dong Guan Highlight
-20 square kilometer golf complex
-Mission Hills Galleria Dong Guan (Golf Equipment shopping center )
3.Mission Hills Haikou Highlight
-Mission Hills 10 world class golf course
-Mineral Spring (The biggest volcanic rock mineral hot spring in Asia)
- Feng Xiao Gang Movie- theme Town
-Mission Hills.Lan Kwai Fong : Entertainment and Shopping complex ,A joint
venture between 2 group (under developing)
6. Company Milestones
1992-2002 2002 - 2012 2012 - 2022
The First Decade of Mission Hills:
From Birth to World’s No.1 biggest
guiness book of golf course
The Second Decade of Mission Hills:
From Golf to a Diversified Leisure
Industry
The Next Decade of Mission Hills:
Footed China for Internationalization
7. Mission Hills Centreville (Shenzhen)
Mission Hills Centreville is a large 5
billion RMB (US$793 million) new
development located next to the golf
courses in Shenzhen
a HOPSCA project, meaning Hotel,
Offices, Parks, Shopping, Convention and
Apartment complex. Built on an area of
500,000 m²
Started Project :2011 October
Estimated Completion: End of 2013
Video Link
8. Celebrating its 20th anniversary in 2012
Cover 500,000 square meters
Retails
• MH Mall, a high end shopping center
• Cinemas and IMAX Seven-screen, 1,000-seat
• Children’s play area
• Home decoration megastores
• Brunswick bowling center
• Luxury spa and KTV Club
• Ice Castle International Ice Skating Training
Center
Non-Retails
• High-end apartments
• Auto exhibition center
• 3 internationally-renowned hotels (JW
Marriott, Hard rock hotel ,Ritz Carlton)
11. Mission Hills Haikou
“Haikou is the ultimate
destination for visitors
seeking world-class sports,
entertainment and
wellness facilities “
“The Largest
Mineral Springs
in Asia”
13. Haikou Townscape Highlight
Unique volcanic
landforms pollution-
free air city
Ancient city
structures combine
with new urban
architecture
Top tourist
destination by 2020
and the place for
people retirement
14.
15. Mission Hills Lan Kwai Fong
Dr. Allan Zeman,
Chairman of Hong Kong’s Lan Kwai Fong Group
Concept :A Whole in One
(Golf ,Spa, Spring ,Shopping ,Entertainment
wine & dine, Hainan ,Culture )
http://www.missionhillslkf.com
16. Business Model
Invested 0.9 billion RMB (49%) Invested 1.1 billion RMB
(51%)
50:50 Share Profit
Shopping, Restaurant,
Entertainment part
Golf, Leisure and Hotel
20. Mission Hills Lan Kwai Fong
Project Progression
Sep 2012 Oct 2012 Nov 2012 Nov 2012
Hard Rock Hotels
in Mission Hills
Construction for
Mission Hills Ritz
Carlton and
Renaissance
hotel begins
First Media
Tourin”Mission
Hills Lan Kwai
Fong “
Signing
ceremony
between
Mission Hills
Lan Kwai Fong
21. Two Hard Rock Hotels in Shenzhen and Haikou, targeted to
open in 2015 in collaboration with Mission Hills Group
Mission Hills Partnership
22. Mission Hills strategic partner with Dorian Ho Bridal
to provide the “one-stop customized high-ranking wedding service”
Dorian Ho
is a Chinese fashion designer, and his
label, Doriano, is very popular in
China and internationally.
24. .
Movie Theme Town
A new ground breaking movie themed venture
3 major players from China ’s leisure and
entertainment industries came together to
announce a new, ground-breaking film-
themed commercial venture - Mission Hills ,
Huayi Brothers , Feng Xiao Gang Movie-
Themed Town.
25. Business Model
Set up a new company with investment for “ 200 million RMB “
Feng Xiao Gang
(As Feng Xiao Gang
Entertainment Studio)
Hold Share 60 % Hold Share 35%Hold share 5 %
“ Mission Hills Ma Xiao Gang Movie Town “
26. Feng Xiao Gang 冯小刚
Name : Feng Xiao Gang
(เฝิง เสียวกัง)
Birthdate :17 March 1958
Career:
-Movie Director
-Actor
-Screenwriter
His Remarkable Film :
-A world without thieves
(จอมโจรหัวใจไม่ลวงรัก)
-Let the bullet fly
(730 miillion RMB China box office)
-If you are the one
27. Present CEO : Dr. Ken Chu
“ Wealth 30,000 million RMB “
“ Ranked in Chinese Oversea
Richest list no. 3 rd”
(2012 )Resources : http://www.takungpao.com/paper/content/2012-05/24/content_228690.htm
28. Apart from sport business and leisure industry
,cooperating with international partnership , rolling with
partnership is his strategy vision
“Embrace international
brand to join in our
group and cooperate
with new partner “
“Mission Hills has been the
major driving force behind
the sports and leisure
industry in China.”
“Driving a Mission hills
‘s brand to
international scale “
29. Mission Hills event & activities
2012 Mission Hills Golf Series Junior Tour
2013 World Lady Championship
33. Dr. David Chu had been a chairman of 2 company (registered in
Hongkok Stock )
Hsin Chong (Stock Code: 0404.HK) is one of the most reputable
construction groups in Asia. Listed on the Hong Kong Stock
Exchange in 1991
Synergis :(Stock Code: 2340.HK )is asset management services in Hong
Kong and Chinese mainland.
http://www.synergis.com.hk
http://www.hsinchong.com
Source :http://baike.baidu.com/view/1537733.htm
34.
35. 6 June 2012
Mission Hills Group
may be register to stock
exchange in HK ,in
order to fundraising &
develop Mission Hills
Branding
