Social Media & Executive Leaders

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  • Bill Marriott
  • Peter Aceto—ING Direct
  • Cuban
  • Beth Comstock, GE
  • George Colony Forrester
  • Omar Ishrak, Medtronic
  • Peter Aceto, ING
  • Micky Arison, Carnival
  • Marriott
  • Ryan Holmes, Hootsuite
  • Jeff Immelt, GE
  • Randy Tinseth, Boeing
  • Mark Bertolini, Aetna
  • Social Media & Executive Leaders

    1. 1. Social Media andExecutive LeadersArik C. HansonPrincipal, ACH Communications
    2. 2. "Embracing social media isn’t just a bit of fun, itis a vital way to communicate, keep your ear tothe ground and improve your business."– Sir Richard Branson
    3. 3. Two-thirds of consumers say theirperceptions of CEOs impact theirperceptions of the company
    4. 4. Yet…only 48% of Inc 500 and Fortune 500 CEOs use social media
    5. 5. And only 30% of Fortune 500 CEOs havean active social media presence on at leastone channel
    6. 6. Twitter is the most popular social media toolamong CEOs:• Twitter: 50%• LinkedIn: 47%• Facebook: 45%• Source: http://www.mediabistro.com/alltwitter/social-ceo-stats_b34975
    7. 7. And the way companies interactwith customers is changing…
    8. 8. Today’s key customer channels: Sales force Web Channel partners Call centers Traditional media
    9. 9. Customer channels five years from now: Sales force Social (256% increase) Web Source: https://docs.google.com/viewer?url=http%3A%2F%2Fwww.brandfog.com%2FCEOSocialMediaSurvey%2FBRANDfog_2012_CEO_Survey.pdf
    10. 10. So, why arent more CEOsparticipating on social?
    11. 11. The usual litany of excuses: Not relevant to my industry No ROI Too risky Just for young people Legal discourages
    12. 12. Still: 76% of other executives thinkCEOs should be using social mediaSource: http://marketingland.com/study-ceos-active-on-social-media-channels-rate-higher-as-leaders-compared-to-ceos-not-using-social-media-46040
    13. 13. And, more importantly…4 in 5employees would rather work for asocial CEO
    14. 14. So, why should more CEOs usesocial media regularly?
    15. 15. #1: Extend the brand
    16. 16. #2: Grow your—and thecompany’s—network
    17. 17. #3: Build thought leadership
    18. 18. #4: Customer service (yes, theCEO can and should help withcustomer service)
    19. 19. #5: Give the company a morehuman face
    20. 20. #6: Identify new customers
    21. 21. #7: Show your organization isinnovative
    22. 22. #8: Give customers more insightinto your brand
    23. 23. #9: Drive more analyst coverage
    24. 24. Source: http://www.scribd.com/doc/109639811/The-Benefits-of-a
    25. 25. #10: Build positive morale withemployees!
    26. 26. "To connect with a new generation ofemployees, we will need to changecommunication methods. We are the emailgeneration. They are the social mediageneration." - CEO, Banking, Argentina
    27. 27. Questions?

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