Social Media andExecutive LeadersArik C. HansonPrincipal, ACH Communications
"Embracing social media isn’t just a bit of fun, itis a vital way to communicate, keep your ear tothe ground and improve your business."– Sir Richard Branson
Two-thirds of consumers say theirperceptions of CEOs impact theirperceptions of the company
Yet…only 48% of Inc 500 and Fortune 500 CEOs use social media
And only 30% of Fortune 500 CEOs havean active social media presence on at leastone channel
Twitter is the most popular social media toolamong CEOs:• Twitter: 50%• LinkedIn: 47%• Facebook: 45%• Source: http://www.mediabistro.com/alltwitter/social-ceo-stats_b34975
And the way companies interactwith customers is changing…
Today’s key customer channels: Sales force Web Channel partners Call centers Traditional media
Customer channels five years from now: Sales force Social (256% increase) Web Source: https://docs.google.com/viewer?url=http%3A%2F%2Fwww.brandfog.com%2FCEOSocialMediaSurvey%2FBRANDfog_2012_CEO_Survey.pdf
So, why arent more CEOsparticipating on social?
The usual litany of excuses: Not relevant to my industry No ROI Too risky Just for young people Legal discourages
Still: 76% of other executives thinkCEOs should be using social mediaSource: http://marketingland.com/study-ceos-active-on-social-media-channels-rate-higher-as-leaders-compared-to-ceos-not-using-social-media-46040
And, more importantly…4 in 5employees would rather work for asocial CEO
So, why should more CEOs usesocial media regularly?