“Likeable” content: How to createsocial content that gets clicksArik C. HansonPrincipal, ACH Communications
Many brands are doing this…
Your job: Help your brands do this!
Help your brand mastersocial content creation.Here’s how.32 actionable tips andexamples.
#1: Ask yourself:What would I wantto read about?
#2: Work hardto create“Bookmarkable”posts
#3: Shine the spotlight yourcommunity (but not just anyone)
#4: Write abouttopics no oneelse is writingabout
#5: Develop listposts that areout of theordinary
#6: What’s onYOUR mind? (itIS blogging afterall)
#7: Always bring your publishingdevice (and know how to publishon the run)
#8: Look foropportunities toshare the heavylifting
#9: Take acontrarianviewpoint
#10: Put yourreporter hat on
#11: Tellyour storythru photos
Brandsthat getsocialcontent:Intel
#12: Scanhashtagswithin yourindustry onTwitter
#13: ScanTwitter listswithin yourindustry
#14: Develop an industry blog list
#15: SearchQuora forcommonquestions inyour industry
#16: Aggregate and curate
#17: Review session topics atupcoming conferences
#18: Review articles in industryenewsletters
#19: Learn toart direct
Brands that get social content: Starbucks
#20: Useadvertising asyour post
#21: Branded photos still work
#22:Celebrateholidayscreatively(just not toomuch)
#23: Makequotes visual
#24: Make themundane visual
Brands that get social content: Oreo
#25: When possible—ZOOM!
#26: Don’t be afraid to go “off brand”(if it’s “on audience”)
Brands that get social content: Chobani
#27: Play off internet memes(when it makes sense)
#28: Try a different perspective
#29: Don’t settle for posed shots
Brands that get social content: B&Js
#30: Get the shot no one else can
#31: Fans like creativity—notnecessarily your brand
OK, one more…
#32: KIRSS
Questions?
More:arikhanson.com@arikhansonTalking Points
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
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Likable Content: 33 Actionable Tips to Create Content that gets Clicks

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How do community managers create content that gets likes, comments, shares and clicks? In this presentation I gave to a room full of aspiring community managers, I lay out tips and best practices I've gleaned through my blog (arikhanson.com) and through working with clients like Sleep Number, Starkey, Allina Health and others.

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  • Connect to PR influencers—how do you do it?
  • Embrace simplicity. Instead of “sympathy” posts make a difference. Creativity with on-the-fly visuals.
  • Danny Olson Tumblr blog
  • A lot of what Oreo does well has nothing to do with “real time marketing”—visuals, simplicity, and knowing what their customers want.
  • It’s not all about Chobani—but the lifestyle/customer. Boards including recipes, Fit with It, Dilly Hill Book Club
  • https://vine.co/v/bvP0zgpe9Oa
  • https://vine.co/v/bvP0zgpe9Oa
  • https://vine.co/v/bvP0zgpe9Oa
  • Likable Content: 33 Actionable Tips to Create Content that gets Clicks

    1. 1. “Likeable” content: How to createsocial content that gets clicksArik C. HansonPrincipal, ACH Communications
    2. 2. Many brands are doing this…
    3. 3. Your job: Help your brands do this!
    4. 4. Help your brand mastersocial content creation.Here’s how.32 actionable tips andexamples.
    5. 5. #1: Ask yourself:What would I wantto read about?
    6. 6. #2: Work hardto create“Bookmarkable”posts
    7. 7. #3: Shine the spotlight yourcommunity (but not just anyone)
    8. 8. #4: Write abouttopics no oneelse is writingabout
    9. 9. #5: Develop listposts that areout of theordinary
    10. 10. #6: What’s onYOUR mind? (itIS blogging afterall)
    11. 11. #7: Always bring your publishingdevice (and know how to publishon the run)
    12. 12. #8: Look foropportunities toshare the heavylifting
    13. 13. #9: Take acontrarianviewpoint
    14. 14. #10: Put yourreporter hat on
    15. 15. #11: Tellyour storythru photos
    16. 16. Brandsthat getsocialcontent:Intel
    17. 17. #12: Scanhashtagswithin yourindustry onTwitter
    18. 18. #13: ScanTwitter listswithin yourindustry
    19. 19. #14: Develop an industry blog list
    20. 20. #15: SearchQuora forcommonquestions inyour industry
    21. 21. #16: Aggregate and curate
    22. 22. #17: Review session topics atupcoming conferences
    23. 23. #18: Review articles in industryenewsletters
    24. 24. #19: Learn toart direct
    25. 25. Brands that get social content: Starbucks
    26. 26. #20: Useadvertising asyour post
    27. 27. #21: Branded photos still work
    28. 28. #22:Celebrateholidayscreatively(just not toomuch)
    29. 29. #23: Makequotes visual
    30. 30. #24: Make themundane visual
    31. 31. Brands that get social content: Oreo
    32. 32. #25: When possible—ZOOM!
    33. 33. #26: Don’t be afraid to go “off brand”(if it’s “on audience”)
    34. 34. Brands that get social content: Chobani
    35. 35. #27: Play off internet memes(when it makes sense)
    36. 36. #28: Try a different perspective
    37. 37. #29: Don’t settle for posed shots
    38. 38. Brands that get social content: B&Js
    39. 39. #30: Get the shot no one else can
    40. 40. #31: Fans like creativity—notnecessarily your brand
    41. 41. OK, one more…
    42. 42. #32: KIRSS
    43. 43. Questions?
    44. 44. More:arikhanson.com@arikhansonTalking Points

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