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Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
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Likable Content: 33 Actionable Tips to Create Content that gets Clicks

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How do community managers create content that gets likes, comments, shares and clicks? In this presentation I gave to a room full of aspiring community managers, I lay out tips and best practices I've …

How do community managers create content that gets likes, comments, shares and clicks? In this presentation I gave to a room full of aspiring community managers, I lay out tips and best practices I've gleaned through my blog (arikhanson.com) and through working with clients like Sleep Number, Starkey, Allina Health and others.

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  • Connect to PR influencers—how do you do it?
  • Embrace simplicity. Instead of “sympathy” posts make a difference. Creativity with on-the-fly visuals.
  • Danny Olson Tumblr blog
  • A lot of what Oreo does well has nothing to do with “real time marketing”—visuals, simplicity, and knowing what their customers want.
  • It’s not all about Chobani—but the lifestyle/customer. Boards including recipes, Fit with It, Dilly Hill Book Club
  • https://vine.co/v/bvP0zgpe9Oa
  • https://vine.co/v/bvP0zgpe9Oa
  • https://vine.co/v/bvP0zgpe9Oa
  • Transcript

    • 1. “Likeable” content: How to createsocial content that gets clicksArik C. HansonPrincipal, ACH Communications
    • 2. Many brands are doing this…
    • 3. Your job: Help your brands do this!
    • 4. Help your brand mastersocial content creation.Here’s how.32 actionable tips andexamples.
    • 5. #1: Ask yourself:What would I wantto read about?
    • 6. #2: Work hardto create“Bookmarkable”posts
    • 7. #3: Shine the spotlight yourcommunity (but not just anyone)
    • 8. #4: Write abouttopics no oneelse is writingabout
    • 9. #5: Develop listposts that areout of theordinary
    • 10. #6: What’s onYOUR mind? (itIS blogging afterall)
    • 11. #7: Always bring your publishingdevice (and know how to publishon the run)
    • 12. #8: Look foropportunities toshare the heavylifting
    • 13. #9: Take acontrarianviewpoint
    • 14. #10: Put yourreporter hat on
    • 15. #11: Tellyour storythru photos
    • 16. Brandsthat getsocialcontent:Intel
    • 17. #12: Scanhashtagswithin yourindustry onTwitter
    • 18. #13: ScanTwitter listswithin yourindustry
    • 19. #14: Develop an industry blog list
    • 20. #15: SearchQuora forcommonquestions inyour industry
    • 21. #16: Aggregate and curate
    • 22. #17: Review session topics atupcoming conferences
    • 23. #18: Review articles in industryenewsletters
    • 24. #19: Learn toart direct
    • 25. Brands that get social content: Starbucks
    • 26. #20: Useadvertising asyour post
    • 27. #21: Branded photos still work
    • 28. #22:Celebrateholidayscreatively(just not toomuch)
    • 29. #23: Makequotes visual
    • 30. #24: Make themundane visual
    • 31. Brands that get social content: Oreo
    • 32. #25: When possible—ZOOM!
    • 33. #26: Don’t be afraid to go “off brand”(if it’s “on audience”)
    • 34. Brands that get social content: Chobani
    • 35. #27: Play off internet memes(when it makes sense)
    • 36. #28: Try a different perspective
    • 37. #29: Don’t settle for posed shots
    • 38. Brands that get social content: B&Js
    • 39. #30: Get the shot no one else can
    • 40. #31: Fans like creativity—notnecessarily your brand
    • 41. OK, one more…
    • 42. #32: KIRSS
    • 43. Questions?
    • 44. More:arikhanson.com@arikhansonTalking Points

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