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How to Stay on Top of Social Media
in 30 Minutes a Day

February 20, 2014

Arik C. Hanson
Principal, ACH Communications
A little about me…

2
3
4
5
But:
– Need to stay one step ahead of clients
– Need info to do your job effectively
– Want to stay smart about trends

6
Plus: Social is just a part of our everyday jobs
now, as solo PR counselors

7
11 strategies.
45 minutes.

8
Giddy-up!
9
Strategy #1: Create a schedule. AND STICK TO IT!

10
Mine:
• Morning reading via Feedly: 8:00-8:10
• Check Facebook: Three times per day 2-3 minutes
each
• Check Twitter: Thre...
Strategy #2: Read 100 blogs in 10 minutes with
Feedly.

12
13
14
15
16
17
18
19
20
21
Blogs on my list:
• AdFreak (David Griner)
• V3 Blog (Shelly Kramer’s blog)
• Jon Loomer (Facebook-specific)
• Inside Face...
Strategy #3: Develop an air-tight bookmarking
system

23
I use Diigo

24
But you can also use:
• Delicious
• Evernote
• Instapaper
• Even Pinterest

25
26
27
28
29
Strategy #4: Use the *right* news apps.

30
My favorites

31
News 360
• Quick news snippets based on categories you
choose.
• Always provides option to read full story.
• Easy to add ...
33
Gist
• Quick scan of the news that includes snippets,
quick facts and short videos.
• Love the short quotes and facts feat...
35
Wibbitz
• Audio + Photos + Text
• Can set up by category (Tech, Mashable, etc.)
• More audio/visual news reader

36
37
Strategy #5: ONLY use Twitter lists when using
Twitter.

38
Potential categories:
• Fellow #solopr folks
• Hard news (@cnn, @nytimes)
• Industry news (@prsa, @mediabistro)
• PR blogg...
40
41
42
43
Strategy #6: “Hear” content when you’re
“confined”

44
•
•
•
•

In the car
On the plane
In your hotel room
In the bathroom?

45
I started using Umano
Thanks @lenkendall!

46
47
• You can also use:
– iTunes
– Stitcher Radio
– BlogTalk Radio

48
Strategy #7: Use Digg daily

49
50
51
52
Strategy #8: Be HYPER-vigilant about Facebook
use (and start using Paper).

53
54
55
56
57
58
59
60
61
Strategy #9: Turn your phone into a mobilecontent-consumption machine

62
• Zite (Reader)
• Flipboard (Reader)
• Pocket (Read later)

63
64
65
66
67
68
Strategy #10: Subscribe to 5 industry
e-newsletters—no more.

69
Mine:
• PRDaily
• PSFK
• MuckRack Daily
• SocialMedia.org
• Scott Monty’s This Week in Digital

70
71
72
73
Strategy #11: Find and subscribe to key content
aggregators

74
75
76
77
• 11 strategies. 45 minutes.

78
•
•
•
•
•
•
•
•
•

#1: Create a schedule. AND STICK TO IT!
#2: Read 100 blogs in 10 minutes with Feedly.
#3: Develop an ai...
Questions?

80
More:
– Subscribe: arikhanson.com
– Email: arik@arikhanson
– Tweet: @arikhanson

81
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How to Stay On Top of Social Media in 30 Minutes a Day

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In this short presentation, Arik Hanson, ACH Communications, talks about tools and processes for keeping up with social media each day--in 30 minutes or less.

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  • You: 1) Stuck in meetings—OK, so maybe you’re not stuck in in-person meetings, but you’re on the phone with clients and most of you have your head down most of the day.
  • 2) You have NO time
  • 3) And, the onslaught of potential social media and digital tools to use with your clients just continues to explode
  • Home page—highlight diff areas
    Right hand side: List of categories
    Top: Featured posts
    Upper right: Preferences
  • Different ways to view your Feedly—Title only layout
  • Magazine layout (my favorite)
  • Index layout—pay atttention to number of shares to see which articles are “trending” (easier way to scan quickly)
  • Pinterest-like layout
  • Full article layout
  • Individual stories then look like this when you click on them in Feedly; multiple bookmarking (Evernote, Instapaper, Pocket) and sharing (G+, Twitter, FB, LinkedIn) options at top.
  • Preferences allow you to set your Feedly just the way you want it;
  • Home page—highlight diff areas
    -Customize your tweets from Feedly
  • Tags: use to categorize
    Search: another easy way to find content once you’ve bookmarked it
    Titles: Easy way to scan (I do this every week with Talking Points)
  • Use the Diigo bookmarklet—allows you to bookmark on the fly with just a couple clicks (click on bookmarklet, share this page and away you go!)
  • Here’s what pops up when you click on “Save”—insert tags
  • Here’s what pops up when you click “Share this page”
  • Background noise:
    Have on all day
    Check at 8 am, noon and 4 pm
  • Solo PR list
    Look to engage with this list 3-4 times per day
    Will add to list based on interactions on Solo PR FB group and this event
  • MN Media list
    Look to engage this list 1-2 times per day
    Keep relationships with local media going this way; great way to keep up on news for other local clients, too
  • Social Media thought leader list
    Merely scanning here and looking to bookmark posts—limited engagement
    Looking for people who publish (Baer, Bullas, Schaefer), but also those who are plugged in (Monty, Handley)
  • Be sure to check the signals—listens and likes can tell you which stories others are reading
    Nice sharing options right in the app
    Notice the 2X button in lower right—you can ask the Umano voice to read FASTER!
    Subscribe to different categories: Digital Trends, Tech, etc.
  • Pinterest-like layout—easy to read
    Curates from all sorts of sites—from The Atlantic to The Verge to the Washington Post
    Great way to see what EVERYONE is talking about—not just the digerati
  • Or get it delivered straight to your inbox 
  • I could waste ALL sorts of time on FB each day—in fact, some days I’m not tough enough. I give in. I could talk with my friend Jeff Esposito about Andre the Giant
  • I’m just dying to like this photo from my fellow #SoloPR in MSP Peg Roessler
  • And Lord knows I could talk sports all day with fellow #SoloPR Dan Farkas.
  • But, you need to be hyper-vigilant about the time you spend on FB. And, the time you DO spend on FB should be spend contributing or learning from a business perspective—NOT liking cat photos. Participating in the #SoloPR FB Group for example—a GOOD way to spend time.
  • Participating in my FB advertising FB group—another GOOD place for me to spend time.
  • Scan for posts/articles you can use in your professional lives—easy to spot with links.
  • Reading countless hours of Buzzfeed listicles? NOT PRODUCTIVE! STOP IMMEDIATELY
  • Consider making Paper the primary way you consumer Facebook—at least the feed. More productive with looks at curated news.
  • Zite
  • Zite
  • Here’s what it looks like
  • Configure for Zite—flag to read later with just one simple click
  • Configure for Flipboard—same for Flipboard
    Strategy again: Scan and save!
  • The Muck Rack Daily is one of my new faves—even though it doesn’t technically cover social. Great updates in its Today’s Trending section. And I always seem to find an article worth bookmarking in its Watercooler section. And in the Career Status Updates section, you can find the latest comings/goings in the media.
  • Love SocialMedia.org’s email for case studies from the biggest companies in the US—tons of good examples and ideas here.
  • PSFK isn’t necessarily social focused, but it’s keyed in to the latest trends across the creative business. Scott’s enewsletter is a treasure trove of stats, tools and case studies each week.
  • Social Media Examiner—great Friday content aggregator about what happened in social this week (macro-level trends)
  • Transcript of "How to Stay On Top of Social Media in 30 Minutes a Day"

    1. 1. How to Stay on Top of Social Media in 30 Minutes a Day February 20, 2014 Arik C. Hanson Principal, ACH Communications
    2. 2. A little about me… 2
    3. 3. 3
    4. 4. 4
    5. 5. 5
    6. 6. But: – Need to stay one step ahead of clients – Need info to do your job effectively – Want to stay smart about trends 6
    7. 7. Plus: Social is just a part of our everyday jobs now, as solo PR counselors 7
    8. 8. 11 strategies. 45 minutes. 8
    9. 9. Giddy-up! 9
    10. 10. Strategy #1: Create a schedule. AND STICK TO IT! 10
    11. 11. Mine: • Morning reading via Feedly: 8:00-8:10 • Check Facebook: Three times per day 2-3 minutes each • Check Twitter: Three times a day 2-3 minutes each (except for #solopr chat!) • Evening reading via Zite/Flipboard: 10:30-10:40 • Downtime consumption: 5-10 minutes per day • Total: 29-36 minutes per day 11
    12. 12. Strategy #2: Read 100 blogs in 10 minutes with Feedly. 12
    13. 13. 13
    14. 14. 14
    15. 15. 15
    16. 16. 16
    17. 17. 17
    18. 18. 18
    19. 19. 19
    20. 20. 20
    21. 21. 21
    22. 22. Blogs on my list: • AdFreak (David Griner) • V3 Blog (Shelly Kramer’s blog) • Jon Loomer (Facebook-specific) • Inside Facebook • Sprout Insights (Sprout Social’s blog) • Post Planner blog • Digiday 22
    23. 23. Strategy #3: Develop an air-tight bookmarking system 23
    24. 24. I use Diigo 24
    25. 25. But you can also use: • Delicious • Evernote • Instapaper • Even Pinterest 25
    26. 26. 26
    27. 27. 27
    28. 28. 28
    29. 29. 29
    30. 30. Strategy #4: Use the *right* news apps. 30
    31. 31. My favorites 31
    32. 32. News 360 • Quick news snippets based on categories you choose. • Always provides option to read full story. • Easy to add or change categories. • Designed for: Ultra-fast news consumption. 32
    33. 33. 33
    34. 34. Gist • Quick scan of the news that includes snippets, quick facts and short videos. • Love the short quotes and facts featured in each story. • Easy way to get the story without reading the whole story—designed for scanners. 34
    35. 35. 35
    36. 36. Wibbitz • Audio + Photos + Text • Can set up by category (Tech, Mashable, etc.) • More audio/visual news reader 36
    37. 37. 37
    38. 38. Strategy #5: ONLY use Twitter lists when using Twitter. 38
    39. 39. Potential categories: • Fellow #solopr folks • Hard news (@cnn, @nytimes) • Industry news (@prsa, @mediabistro) • PR bloggers (@kellyecrane, @shonali, @ginidietrich) • Local media (Individuals+outlets) • Clients (Individuals+corporate handles) • Event speakers (#SoloPR speakers, PRSA National speakers) 39
    40. 40. 40
    41. 41. 41
    42. 42. 42
    43. 43. 43
    44. 44. Strategy #6: “Hear” content when you’re “confined” 44
    45. 45. • • • • In the car On the plane In your hotel room In the bathroom? 45
    46. 46. I started using Umano Thanks @lenkendall! 46
    47. 47. 47
    48. 48. • You can also use: – iTunes – Stitcher Radio – BlogTalk Radio 48
    49. 49. Strategy #7: Use Digg daily 49
    50. 50. 50
    51. 51. 51
    52. 52. 52
    53. 53. Strategy #8: Be HYPER-vigilant about Facebook use (and start using Paper). 53
    54. 54. 54
    55. 55. 55
    56. 56. 56
    57. 57. 57
    58. 58. 58
    59. 59. 59
    60. 60. 60
    61. 61. 61
    62. 62. Strategy #9: Turn your phone into a mobilecontent-consumption machine 62
    63. 63. • Zite (Reader) • Flipboard (Reader) • Pocket (Read later) 63
    64. 64. 64
    65. 65. 65
    66. 66. 66
    67. 67. 67
    68. 68. 68
    69. 69. Strategy #10: Subscribe to 5 industry e-newsletters—no more. 69
    70. 70. Mine: • PRDaily • PSFK • MuckRack Daily • SocialMedia.org • Scott Monty’s This Week in Digital 70
    71. 71. 71
    72. 72. 72
    73. 73. 73
    74. 74. Strategy #11: Find and subscribe to key content aggregators 74
    75. 75. 75
    76. 76. 76
    77. 77. 77
    78. 78. • 11 strategies. 45 minutes. 78
    79. 79. • • • • • • • • • #1: Create a schedule. AND STICK TO IT! #2: Read 100 blogs in 10 minutes with Feedly. #3: Develop an air-tight bookmarking system. #4: Use the *right* news apps. #5: Only use Twitter lists when using Twitter. #6: “Hear” content when you’re “confined” #7: Use Digg daily #8: Be HYPER-vigilant about Facebook use. #9: Turn your phone into a mobile-content-consumption machine • #10: Subscribe to 5 e-newsletters—no more. • #11: Find and subscribe to key content aggregators. 79
    80. 80. Questions? 80
    81. 81. More: – Subscribe: arikhanson.com – Email: arik@arikhanson – Tweet: @arikhanson 81
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