How to Stay On Top of Social Media in 30 Minutes a Day
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How to Stay On Top of Social Media in 30 Minutes a Day

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In this short presentation, Arik Hanson, ACH Communications, talks about tools and processes for keeping up with social media each day--in 30 minutes or less.

In this short presentation, Arik Hanson, ACH Communications, talks about tools and processes for keeping up with social media each day--in 30 minutes or less.

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  • You: 1) Stuck in meetings—OK, so maybe you’re not stuck in in-person meetings, but you’re on the phone with clients and most of you have your head down most of the day. <br />
  • 2) You have NO time <br />
  • 3) And, the onslaught of potential social media and digital tools to use with your clients just continues to explode <br />
  • Home page—highlight diff areas <br /> Right hand side: List of categories <br /> Top: Featured posts <br /> Upper right: Preferences <br />
  • Different ways to view your Feedly—Title only layout <br />
  • Magazine layout (my favorite) <br />
  • Index layout—pay atttention to number of shares to see which articles are “trending” (easier way to scan quickly) <br />
  • Pinterest-like layout <br />
  • Full article layout <br />
  • Individual stories then look like this when you click on them in Feedly; multiple bookmarking (Evernote, Instapaper, Pocket) and sharing (G+, Twitter, FB, LinkedIn) options at top. <br />
  • Preferences allow you to set your Feedly just the way you want it; <br />
  • Home page—highlight diff areas <br /> -Customize your tweets from Feedly <br />
  • Tags: use to categorize <br /> Search: another easy way to find content once you’ve bookmarked it <br /> Titles: Easy way to scan (I do this every week with Talking Points) <br />
  • Use the Diigo bookmarklet—allows you to bookmark on the fly with just a couple clicks (click on bookmarklet, share this page and away you go!) <br />
  • Here’s what pops up when you click on “Save”—insert tags <br />
  • Here’s what pops up when you click “Share this page” <br />
  • Background noise: <br /> Have on all day <br /> Check at 8 am, noon and 4 pm <br />
  • Solo PR list <br /> Look to engage with this list 3-4 times per day <br /> Will add to list based on interactions on Solo PR FB group and this event <br />
  • MN Media list <br /> Look to engage this list 1-2 times per day <br /> Keep relationships with local media going this way; great way to keep up on news for other local clients, too <br />
  • Social Media thought leader list <br /> Merely scanning here and looking to bookmark posts—limited engagement <br /> Looking for people who publish (Baer, Bullas, Schaefer), but also those who are plugged in (Monty, Handley) <br />
  • Be sure to check the signals—listens and likes can tell you which stories others are reading <br /> Nice sharing options right in the app <br /> Notice the 2X button in lower right—you can ask the Umano voice to read FASTER! <br /> Subscribe to different categories: Digital Trends, Tech, etc. <br />
  • Pinterest-like layout—easy to read <br /> Curates from all sorts of sites—from The Atlantic to The Verge to the Washington Post <br /> Great way to see what EVERYONE is talking about—not just the digerati <br />
  • Or get it delivered straight to your inbox  <br />
  • I could waste ALL sorts of time on FB each day—in fact, some days I’m not tough enough. I give in. I could talk with my friend Jeff Esposito about Andre the Giant <br />
  • I’m just dying to like this photo from my fellow #SoloPR in MSP Peg Roessler <br />
  • And Lord knows I could talk sports all day with fellow #SoloPR Dan Farkas. <br />
  • But, you need to be hyper-vigilant about the time you spend on FB. And, the time you DO spend on FB should be spend contributing or learning from a business perspective—NOT liking cat photos. Participating in the #SoloPR FB Group for example—a GOOD way to spend time. <br />
  • Participating in my FB advertising FB group—another GOOD place for me to spend time. <br />
  • Scan for posts/articles you can use in your professional lives—easy to spot with links. <br />
  • Reading countless hours of Buzzfeed listicles? NOT PRODUCTIVE! STOP IMMEDIATELY <br />
  • Consider making Paper the primary way you consumer Facebook—at least the feed. More productive with looks at curated news. <br />
  • Zite <br />
  • Zite <br />
  • Here’s what it looks like <br />
  • Configure for Zite—flag to read later with just one simple click <br />
  • Configure for Flipboard—same for Flipboard <br /> Strategy again: Scan and save! <br />
  • The Muck Rack Daily is one of my new faves—even though it doesn’t technically cover social. Great updates in its Today’s Trending section. And I always seem to find an article worth bookmarking in its Watercooler section. And in the Career Status Updates section, you can find the latest comings/goings in the media. <br />
  • Love SocialMedia.org’s email for case studies from the biggest companies in the US—tons of good examples and ideas here. <br />
  • PSFK isn’t necessarily social focused, but it’s keyed in to the latest trends across the creative business. Scott’s enewsletter is a treasure trove of stats, tools and case studies each week. <br />
  • Social Media Examiner—great Friday content aggregator about what happened in social this week (macro-level trends) <br />

How to Stay On Top of Social Media in 30 Minutes a Day Presentation Transcript

  • 1. How to Stay on Top of Social Media in 30 Minutes a Day February 20, 2014 Arik C. Hanson Principal, ACH Communications
  • 2. A little about me… 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. But: – Need to stay one step ahead of clients – Need info to do your job effectively – Want to stay smart about trends 6
  • 7. Plus: Social is just a part of our everyday jobs now, as solo PR counselors 7
  • 8. 11 strategies. 45 minutes. 8
  • 9. Giddy-up! 9
  • 10. Strategy #1: Create a schedule. AND STICK TO IT! 10
  • 11. Mine: • Morning reading via Feedly: 8:00-8:10 • Check Facebook: Three times per day 2-3 minutes each • Check Twitter: Three times a day 2-3 minutes each (except for #solopr chat!) • Evening reading via Zite/Flipboard: 10:30-10:40 • Downtime consumption: 5-10 minutes per day • Total: 29-36 minutes per day 11
  • 12. Strategy #2: Read 100 blogs in 10 minutes with Feedly. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. Blogs on my list: • AdFreak (David Griner) • V3 Blog (Shelly Kramer’s blog) • Jon Loomer (Facebook-specific) • Inside Facebook • Sprout Insights (Sprout Social’s blog) • Post Planner blog • Digiday 22
  • 23. Strategy #3: Develop an air-tight bookmarking system 23
  • 24. I use Diigo 24
  • 25. But you can also use: • Delicious • Evernote • Instapaper • Even Pinterest 25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. Strategy #4: Use the *right* news apps. 30
  • 31. My favorites 31
  • 32. News 360 • Quick news snippets based on categories you choose. • Always provides option to read full story. • Easy to add or change categories. • Designed for: Ultra-fast news consumption. 32
  • 33. 33
  • 34. Gist • Quick scan of the news that includes snippets, quick facts and short videos. • Love the short quotes and facts featured in each story. • Easy way to get the story without reading the whole story—designed for scanners. 34
  • 35. 35
  • 36. Wibbitz • Audio + Photos + Text • Can set up by category (Tech, Mashable, etc.) • More audio/visual news reader 36
  • 37. 37
  • 38. Strategy #5: ONLY use Twitter lists when using Twitter. 38
  • 39. Potential categories: • Fellow #solopr folks • Hard news (@cnn, @nytimes) • Industry news (@prsa, @mediabistro) • PR bloggers (@kellyecrane, @shonali, @ginidietrich) • Local media (Individuals+outlets) • Clients (Individuals+corporate handles) • Event speakers (#SoloPR speakers, PRSA National speakers) 39
  • 40. 40
  • 41. 41
  • 42. 42
  • 43. 43
  • 44. Strategy #6: “Hear” content when you’re “confined” 44
  • 45. • • • • In the car On the plane In your hotel room In the bathroom? 45
  • 46. I started using Umano Thanks @lenkendall! 46
  • 47. 47
  • 48. • You can also use: – iTunes – Stitcher Radio – BlogTalk Radio 48
  • 49. Strategy #7: Use Digg daily 49
  • 50. 50
  • 51. 51
  • 52. 52
  • 53. Strategy #8: Be HYPER-vigilant about Facebook use (and start using Paper). 53
  • 54. 54
  • 55. 55
  • 56. 56
  • 57. 57
  • 58. 58
  • 59. 59
  • 60. 60
  • 61. 61
  • 62. Strategy #9: Turn your phone into a mobilecontent-consumption machine 62
  • 63. • Zite (Reader) • Flipboard (Reader) • Pocket (Read later) 63
  • 64. 64
  • 65. 65
  • 66. 66
  • 67. 67
  • 68. 68
  • 69. Strategy #10: Subscribe to 5 industry e-newsletters—no more. 69
  • 70. Mine: • PRDaily • PSFK • MuckRack Daily • SocialMedia.org • Scott Monty’s This Week in Digital 70
  • 71. 71
  • 72. 72
  • 73. 73
  • 74. Strategy #11: Find and subscribe to key content aggregators 74
  • 75. 75
  • 76. 76
  • 77. 77
  • 78. • 11 strategies. 45 minutes. 78
  • 79. • • • • • • • • • #1: Create a schedule. AND STICK TO IT! #2: Read 100 blogs in 10 minutes with Feedly. #3: Develop an air-tight bookmarking system. #4: Use the *right* news apps. #5: Only use Twitter lists when using Twitter. #6: “Hear” content when you’re “confined” #7: Use Digg daily #8: Be HYPER-vigilant about Facebook use. #9: Turn your phone into a mobile-content-consumption machine • #10: Subscribe to 5 e-newsletters—no more. • #11: Find and subscribe to key content aggregators. 79
  • 80. Questions? 80
  • 81. More: – Subscribe: arikhanson.com – Email: arik@arikhanson – Tweet: @arikhanson 81