How to Keep Up with Social Media in 30 Minutes a Day of Less
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How to Keep Up with Social Media in 30 Minutes a Day of Less

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10 strategies for how to keep up with social media trends, tools and information--in 30 minutes a day or less.

10 strategies for how to keep up with social media trends, tools and information--in 30 minutes a day or less.

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  • You: 1) Stuck in meetings <br />
  • 2) You have NO time <br />
  • 3) And, the onslaught of potential social media and digital tools to use with your clients just continues to explode <br />
  • Home page—highlight diff areas <br />
  • Different ways to view your Feedly <br />
  • Magazine layout <br />
  • Index layout <br />
  • Pinterest-like layout <br />
  • Full article layout <br />
  • Individual stories then look like this when you click on them in Feedly; multiple bookmarking (Evernote, Instapaper, Pocket) and sharing (G+, Twitter, FB, LinkedIn) options at top. <br />
  • Preferences allow you to set your Feedly just the way you want it; <br />
  • Mashable isn’t really even a social media news site anymore… <br />
  • Looks for signals. People you trust. Quick reads (most posts should be 400-600 words) <br />
  • Background noise: <br /> Have on all day <br /> Check at 8 am, noon and 4 pm <br />
  • I look for: People who tweet interesting things that most do not (Adam Kmiec); topics that most aren’t tweeting about from different angles <br />
  • Just a few to start with… <br />
  • Jason Keath started this FB advertising group. I use it to stay current on FB advertising. Group of super-users. <br />
  • Love SocialMedia.org’s email for case studies from the biggest companies in the US—tons of good examples and ideas here. <br />
  • PSFK isn’t necessarily social focused, but it’s keyed in to the latest trends across the creative business. Scott’s enewsletter is a treasure trove of stats, tools and case studies each week. <br />
  • Pinterest-like layout—easy to read <br /> Curates from all sorts of sites—from The Atlantic to The Verge to the Washington Post <br /> Great way to see what EVERYONE is talking about—not just the digerati <br />
  • Or get it delivered straight to your inbox  <br />
  • Zite <br />
  • Zite <br />
  • Here’s what it looks like <br />
  • Tags: use to categorize <br /> Search: another easy way to find content once you’ve bookmarked it <br /> Titles: Easy way to scan (I do this every week with Talking Points) <br />
  • Use the Diigo bookmarklet—allows you to bookmark on the fly with just a couple clicks (click on bookmarklet, share this page and away you go!) <br />
  • Here’s what pops up when you click on “Save”—insert tags <br />
  • Here’s what pops up when you click “Share this page” <br />

How to Keep Up with Social Media in 30 Minutes a Day of Less How to Keep Up with Social Media in 30 Minutes a Day of Less Presentation Transcript

  • How to Stay on Top of Social Media in 30 Minutes a Day August 14, 2014 Arik C. Hanson Principal, ACH Communications
  • A little about me… 2
  • The Problem 3
  • 4
  • 5
  • 6
  • But: – Need to stay one step ahead – Need info to do your job effectively – Want to stay smart about trends 7
  • Plus: Social is just a part of our everyday jobs now, as communicators and marketers 8
  • Framework: • Scan • Consume • Bookmark • Use 9
  • 10 strategies. 45 minutes. 10
  • Giddy-up! 11
  • Scan 12
  • 13 Strategy #1: Browse a bundle of blogs. Time commitment: 5 minutes.
  • 14 My secret weapon: Feedly
  • 15
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  • 24 Categories and favorite blogs
  • 25 • Advertising • Mainstays: • Adrants • AdFreak • Blogs you haven’t heard of before: • The Ad Contrarian • The Copyranter • Local flavor: • Minneapolis Egotist
  • 26 • PR: • Mainstays: • Spin Sucks • SHIFT Communications Blog • Blogs you haven’t heard of before: • The Future Buzz • Local flavor: • Communications Conversations
  • 27 • Social media: • Mainstays: • Convince & Convert (Jay Baer’s blog) • Social Media Examiner • Grow (Mark Schaefer’s blog) • Blogs you haven’t heard of before: • V3 Blog (Shelly Kramer’s blog) • Danny Brown’s blog
  • 28 • Tools: • Mainstays: • All Facebook/Inside Facebook • The LinkedIn Blog • Twitter Blog • Blogs you haven’t heard of before: • Post Planner • Jon Loomer • Shoutlet Blog
  • 29 • News sites: • Digiday • ReadWriteWeb • Engadget • Social Media Examiner • Note what’s NOT on this list…
  • 30
  • 31 Strategy #2: Peruse LinkedIn Pulse. Time commitment: 2 minutes.
  • 32
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  • 34 Strategy #3: ONLY use targeted Twitter lists when using Twitter. Time commitment: 3 minutes
  • Potential categories: • Fellow University of Minnesota communicators • Twin Cities thought leaders • Industry sites (@mimatweet, @mediabistro) • PR bloggers (@kellyecrane, @shonali, @ginidietrich) • Event speakers (MIMA speakers, SMB speakers) • Social media/digital thought leaders (@jaybaer, @shelholtz) 35
  • 36
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  • • Subscribe to OTHER people’s lists: – Social Media Divas (@leeodden) – Social Media Top List (@scottmonty) – Social Media Smarties (@susanbeebe) – Most Influential in Tech (@scobleizer) 38
  • Strategy #4: Create or join key Facebook groups. Time commitment: 3 minutes 39
  • 40
  • Strategy #5: Subscribe to 4 industry e-newsletters—no more. Time commitment: 1 minute 41
  • My favorites: • PRDaily • PSFK • SocialMedia.org • Scott Monty’s This Week in Digital 42
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  • Strategy #6: Find and subscribe to key content aggregators Time commitment: 1 minute 45
  • My favorites: – PRTini – Re/Code – Talking Points (of course! ) 46
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  • Strategy #7: Subscribe to Digg daily Time commitment: 1 minute 49
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  • Consume 53
  • Strategy #8: “Hear” content when you’re “confined”. Time commitment: 30-45 minutes (but WHILE you’re doing something else). 54
  • • Over lunch • While you’re doing basic tasks • In the car • On the train 55
  • • Podcasts to try out: – Social Pros Podcast – For Immediate Release – Social Media Marketing Podcast – Talking Points Podcast 56
  • Apps to listen: • Podcasts (free) • Pocket Casts ($2.99) • Instacast ($4.99) • Downcast ($1.99) 57
  • Strategy #9: Turn your phone/tablet into a mobile-content-consumption machine Time commitment: 15-20 minutes per day. 58
  • • Zite (Reader) • Flipboard (Reader) • Pocket (Read later) 59
  • 60
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  • Bookmark 63
  • 64 Strategy #10: Develop an air-tight bookmarking system Time commitment: (Built-in to scanning time)
  • 65 I use Diigo
  • 66 But you can also use: • Delicious • Evernote • Instapaper • Even Pinterest
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  • 10 strategies. 45 minutes. 71
  • SCAN • #1: Blow through a bundle of blogs. • #2: Peruse LinkedIn Pulse. • #3: Only use Twitter lists when using Twitter. • #4: Create or join key Facebook Groups. • #5: Subscribe to 4 e-newsletters—no more. • #6: Subscribe to Digg daily. • #7: Find and subscribe to key content aggregators. CONSUME • #8: “Hear” content when you’re “confined”. • #9: Turn your phone into a mobile-content-consumption machine. BOOKMARK • #10: Develop an air-tight bookmarking system. 72
  • Now USE! 73
  • Questions? 74
  • More: – Subscribe: arikhanson.com – Email: arik@arikhanson – Tweet: @arikhanson 75