Tools: http://abullseyeview.com/video-target-feed-usa-launch-party/ --- video of gala under Brooklyn Bridge Multiple posts on Bullseye View blog http://abullseyeview.com/infographic-feed-usa-target-collection-feeding-america/
Infographic breaks down issue by the numbers Shows what your donations go toward (what a purchase means in terms of meals) Use pieces of infographic and individual posts on Facebook
Capture Euphoria: http://www.dmnews.com/ben-jerrys-serves-up-instagram-awesomeness/article/286049/# Asked B&J IGers to take photos that capture the euphoria of eating B&Js; Then used the best in print ads with a shout out to the IGer (and featured ads in the IGers hometown)
Burberry: https://vine.co/v/hBP0MggOb5j Diabetes UK: https://vine.co/v/b1Lqr7xV1He/embed/simple Plan Uk: https://vine.co/v/b6HbTIOrFwZ
55 photos and captions serve as the report.
9 Digital Strategies to tell your CSR story
9 digital strategies to tellyour CSR storyArik C. HansonPrincipal, ACH Communications
Why is storytelling soimportant to CSR andemployee volunteerism?
Net Impact survey said 53%of workers said “a job whereI can make an impact” wasimportant to theirhappiness.72% of students agreed.
And, in 2020,millennials will makeup a whopping 50% ofthe workforce.
Bottom line: Tellingyour CSR story(online) is moreimportant than ever--for your business.
Idea: Make like a reporter and write compellingnarratives about your own company-basedevents.Example: Bike Walk Move campaign, 2010-2011Tools: Blog, iPhone, InstagramResource Level: $#1: Tell your story by coveringyour own events
Idea: Use Facebook page post ads to amplify thereach of your CSR stories.Example: On The Green Line eventsTools: Facebook, Facebook page post ads, BlogResource level: $$#2: Tell your story by usingFacebook ads to amplify it
Idea: Use Storify as a content aggregation toolto tell CSR/employee volunteerism storiesthrough social media content to internalaudiences.Example: AvisTools: Storify, Twitter, YouTube, Slideshare,InstagramResource level: $#3: Tell and recap your story(to employees) via Storify
Idea: Use Instagram and Twitter to tell yourstory via live shots/tweets (as told by anemployees/influencers/customers)Example: #ToyotaGiving campaignTools: Webstagram, other tracking toolsResource level: $$#4: Tell your story (and raisemoney) through photos…in real time
Idea: Tell your story through hard data by wayof compelling, rich and visually-pleasinginfographics.Example: Target + Feed USATools: Blog, Infogr.am, Piktochart (paid), ManyEyes (beta—IBM)Resource level: $$$#5: Tell your story through“consumable” infographics
Idea: Ask employees to tell your CSR story foryou through tweets, photos or video—thenpublicly recognize them for their hard workand commitment.Example: Ben & Jerry’sTools: Twitter, smart phone, Instagram, VineResource level: $$$#6: Ask your employees to tellyour story for you—thenpublicly recognize them for it!
Idea: Recap your events in just six seconds—via video.Examples: Burberry, Plan UK, Diabetes UKTools: Vine, Twitter (and now Instagram video)Resource level: $#7: Tell your story…in just 6 seconds
Idea: Tell your story exclusively through thepower of photos—one day at a time.Example: Calgary Zoo Annual Report.Tools: Instagram, iPhoneResource level: $#8: Tell your story…one day at atime…via photos…on Instagram