11 Blogger Outreach Best Practices

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11 Blogger Outreach Best Practices

  1. 1. 11 Blogger Outreach Best Practices<br />Arik C. Hanson, APR<br />Principal, ACH Communications<br />
  2. 2. A little about me…<br /><ul><li>Digital strategist
  3. 3. Blogger
  4. 4. Organizer</li></li></ul><li>Why blogger outreach?<br />
  5. 5. Third-Party Credibility<br />
  6. 6. Raise Awareness<br />
  7. 7. Cost-Effective<br />
  8. 8. The Google<br />
  9. 9. Case Studies<br />
  10. 10.
  11. 11. <ul><li> 6 bloggers involved
  12. 12. 45+ comments
  13. 13. 45+ tweetes using #twiceaday hash tag
  14. 14. 50% increase in Facebook fans
  15. 15. 1 new patient </li></li></ul><li>
  16. 16.
  17. 17.
  18. 18. <ul><li> More than 250 blog mentions
  19. 19. More than 10,000 social media mentions
  20. 20. 30+ bloggers and HAPPO champs </li></li></ul><li>Picked up by:<br /><ul><li> PR Week
  21. 21. O’Dwyers
  22. 22. MediaBistro
  23. 23. FIR
  24. 24. PR Daily</li></li></ul><li>
  25. 25.
  26. 26.
  27. 27. #1: Cast the net<br />
  28. 28.
  29. 29.
  30. 30. #2: Don’t focus solely on the A-listers<br />
  31. 31. #3: Don’t just rely on the numbers<br />
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. #4: Start a relationship<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. #5: Don’t forget about offline activities<br />
  43. 43.
  44. 44. #6: Get personal<br />
  45. 45.
  46. 46.
  47. 47. #7: Make your ask compelling and relevant<br />
  48. 48.
  49. 49. #8: Lead with them—not you<br />
  50. 50. Noticed you were in SFO last week<br />I read your post yesterday<br />Given your interest in…<br />
  51. 51. #9: Collaborate—don’t Preach<br />
  52. 52.
  53. 53.
  54. 54. #10: Identify the right metrics<br />
  55. 55. Links/traffic to your site<br />Number of comments<br />Readership/reach<br />Number of posts<br />
  56. 56. #11: The follow-Up Ask<br />
  57. 57.
  58. 58.
  59. 59. Questions?<br />
  60. 60. More: arikhanson.com<br />

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