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11 Blogger Outreach Best Practices
 

11 Blogger Outreach Best Practices

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    11 Blogger Outreach Best Practices 11 Blogger Outreach Best Practices Presentation Transcript

    • 11 Blogger Outreach Best Practices
      Arik C. Hanson, APR
      Principal, ACH Communications
    • A little about me…
      • Digital strategist
      • Blogger
      • Organizer
    • Why blogger outreach?
    • Third-Party Credibility
    • Raise Awareness
    • Cost-Effective
    • The Google
    • Case Studies
      • 6 bloggers involved
      • 45+ comments
      • 45+ tweetes using #twiceaday hash tag
      • 50% increase in Facebook fans
      • 1 new patient
      • More than 250 blog mentions
      • More than 10,000 social media mentions
      • 30+ bloggers and HAPPO champs
    • Picked up by:
      • PR Week
      • O’Dwyers
      • MediaBistro
      • FIR
      • PR Daily
    • #1: Cast the net
    • #2: Don’t focus solely on the A-listers
    • #3: Don’t just rely on the numbers
    • #4: Start a relationship
    • #5: Don’t forget about offline activities
    • #6: Get personal
    • #7: Make your ask compelling and relevant
    • #8: Lead with them—not you
    • Noticed you were in SFO last week
      I read your post yesterday
      Given your interest in…
    • #9: Collaborate—don’t Preach
    • #10: Identify the right metrics
    • Links/traffic to your site
      Number of comments
      Readership/reach
      Number of posts
    • #11: The follow-Up Ask
    • Questions?
    • More: arikhanson.com