10 Skills of the
PR Pro of Tomorrow
Arik C. Hanson
ACH Communications
arikhanson.com
Format





Skill
Example
Tip
Resource
Skill #1: Advertising
Copywriting
Tip: Brevity. Powerful visuals.
CTA.
Skill #2: Video Editing
Tip: Learn iMovie (take a class at the Apple
store or teach yourself)
Skill #3: Mobile
Tip: Always keep the customer experience in
mind
Skill #4: Content curation
Tools:
• Storify
• PearlTrees
• Pinterest
• Delicious
• Paper.li
• Diigo
Tip: Value/relevance>brand
Skill #5: Analytics
Other tools:
• Facebook Insights
• Tweetreach
• Crimson Hexagon
• Social Mention
Tip: Focus on the analysis,
not the numbers
Skill #6: Optimizing for search
Tip: Optimize for usefulness,
not keywords
Skill #7: Speed to information
Other tools:
• Instapaper
• Pocket
• Cadmus
Skill #8: Programming
Tip: Don’t be a professor—be a translator
Skill #9: Art directing
Tip: Creative visuals win
Tools:
• Instagram
• PicMonkey
• Pinstamatic
Skill #10: Blogger Outreach
Skills
Other tools:
• Blogdash
• Grouphigh
• Alltop
Tip: Research, personalize and set
expectations
10 skills:
• Copywriting
• Video editing
• Mobile
• Content curation
• Analytics
• Optimization
• Programming
• Speed to i...
Questions?
arikhanson.com
@arikhanson
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
Upcoming SlideShare
Loading in...5
×

10 Skills of the PR Pro of Tomorrow

1,463

Published on

In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,463
On Slideshare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • {}
  • 10 Skills of the PR Pro of Tomorrow

    1. 1. 10 Skills of the PR Pro of Tomorrow Arik C. Hanson ACH Communications arikhanson.com
    2. 2. Format     Skill Example Tip Resource
    3. 3. Skill #1: Advertising Copywriting
    4. 4. Tip: Brevity. Powerful visuals. CTA.
    5. 5. Skill #2: Video Editing
    6. 6. Tip: Learn iMovie (take a class at the Apple store or teach yourself)
    7. 7. Skill #3: Mobile
    8. 8. Tip: Always keep the customer experience in mind
    9. 9. Skill #4: Content curation
    10. 10. Tools: • Storify • PearlTrees • Pinterest • Delicious • Paper.li • Diigo
    11. 11. Tip: Value/relevance>brand
    12. 12. Skill #5: Analytics
    13. 13. Other tools: • Facebook Insights • Tweetreach • Crimson Hexagon • Social Mention
    14. 14. Tip: Focus on the analysis, not the numbers
    15. 15. Skill #6: Optimizing for search
    16. 16. Tip: Optimize for usefulness, not keywords
    17. 17. Skill #7: Speed to information
    18. 18. Other tools: • Instapaper • Pocket • Cadmus
    19. 19. Skill #8: Programming
    20. 20. Tip: Don’t be a professor—be a translator
    21. 21. Skill #9: Art directing
    22. 22. Tip: Creative visuals win
    23. 23. Tools: • Instagram • PicMonkey • Pinstamatic
    24. 24. Skill #10: Blogger Outreach Skills
    25. 25. Other tools: • Blogdash • Grouphigh • Alltop
    26. 26. Tip: Research, personalize and set expectations
    27. 27. 10 skills: • Copywriting • Video editing • Mobile • Content curation • Analytics • Optimization • Programming • Speed to information • Art directing • Blogger outreach
    28. 28. Questions? arikhanson.com @arikhanson
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×