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10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
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10 Skills of the PR Pro of Tomorrow

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In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting …

In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.

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    • 1. 10 Skills of the PR Pro of Tomorrow Arik C. Hanson ACH Communications arikhanson.com
    • 2. Format     Skill Example Tip Resource
    • 3. Skill #1: Advertising Copywriting
    • 4. Tip: Brevity. Powerful visuals. CTA.
    • 5. Skill #2: Video Editing
    • 6. Tip: Learn iMovie (take a class at the Apple store or teach yourself)
    • 7. Skill #3: Mobile
    • 8. Tip: Always keep the customer experience in mind
    • 9. Skill #4: Content curation
    • 10. Tools: • Storify • PearlTrees • Pinterest • Delicious • Paper.li • Diigo
    • 11. Tip: Value/relevance>brand
    • 12. Skill #5: Analytics
    • 13. Other tools: • Facebook Insights • Tweetreach • Crimson Hexagon • Social Mention
    • 14. Tip: Focus on the analysis, not the numbers
    • 15. Skill #6: Optimizing for search
    • 16. Tip: Optimize for usefulness, not keywords
    • 17. Skill #7: Speed to information
    • 18. Other tools: • Instapaper • Pocket • Cadmus
    • 19. Skill #8: Programming
    • 20. Tip: Don’t be a professor—be a translator
    • 21. Skill #9: Art directing
    • 22. Tip: Creative visuals win
    • 23. Tools: • Instagram • PicMonkey • Pinstamatic
    • 24. Skill #10: Blogger Outreach Skills
    • 25. Other tools: • Blogdash • Grouphigh • Alltop
    • 26. Tip: Research, personalize and set expectations
    • 27. 10 skills: • Copywriting • Video editing • Mobile • Content curation • Analytics • Optimization • Programming • Speed to information • Art directing • Blogger outreach
    • 28. Questions? arikhanson.com @arikhanson

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