Promoting the Combined Federal Campaign with Social Media
Upcoming SlideShare
Loading in...5
×
 

Promoting the Combined Federal Campaign with Social Media

on

  • 1,163 views

Presented on August 17, 2009 to the Eastern Mass CFC

Presented on August 17, 2009 to the Eastern Mass CFC

All photos and videos are here under a fair use Creative Commons (or similar) copyright.

Statistics

Views

Total Views
1,163
Views on SlideShare
1,161
Embed Views
2

Actions

Likes
1
Downloads
1
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Promoting the Combined Federal Campaign with Social Media Promoting the Combined Federal Campaign with Social Media Presentation Transcript

  • Promoting the CFC with Social Media
    •  
    •  
    •  
    •  
    •  
    •   by
    • Ari Herzog
    •  
    • Principal and Online Media Strategist
    • Ari Herzog & Associates
    •  
    • August 17, 2009
  • Who am I?
    •  
  •  
  •  
  •  
    • " The message is not about the charity. The message is about why the messenger cares. "
    • - Katya Andresen, Network For Good
  •  
  •  
  •  
  •  
    • WEB 1.0
      • Read only
      • Top down
      • Knowledge management
      • Computing
      • Bacteria
    • WEB 2.0
      • Read/write
      • Bottom up
      • Knowledge sharing
      • Cloud computing
      • Virus
  •  
  •  
    • Please clap your hands.
    • Don't stop until I say stop.
  •  
  •  
  •  
  •  
  •  
  •  
    • "At the end of the day, it's not even about collecting information on your portals. The best way to make yourself web 2.0 is actually to expose your data in ways that let other people re-use it."
    •  
    • - Tim O'Reilly, Government Thinking About Web 2.0
  •  
  • Sylvia Sweets Tea Room, corner of School and Main streets, Brockton, Mass.
      • Uploaded January 8, 2008 with assorted notes, subjects, call number, etc.
      • 20+ comments from Jan 2008 to March 2009
  • Library of Congress on Flickr
      • Internal meetings began early 2007
      • Zero staff members worked full-time on this project!
      • Purchased a Flickr Pro account at $24.95/year
      • Developed a custom upload app w/ java and marc4j
      • 1-time cost of 222 hours of tech programming over 6 months
      • Uploaded 3,100 photos in January 2008
      • Ongoing costs involve a 7-member team, equivalent to 1 FTE (including tracking LOC photo usage on external blogs, communications, etc)
  • … 24 Hours Later
      • All 3,100+ photos viewed
      • 392,000 views on the photostream
      • 650,000 views of photos
      • 1.1 million total views on LOC account
      • 420 photos had comments
      • 1,200 photos were favorited
  • … 9 Months Later:
      • 5,621 photos as of 3/19/09
      • 15 WW1 panoramas (in remembrance of Veteran’s Day coordinated with other Commons members)
      • 10M+ views, 7,166 comments, and 67K+ tags
      • Site averages 500,000 views a month
      • Flickr members favorited 79% of photos
      • Since March, 50 photos from the Bain News Service collection are added each Friday
      • Between Jan - May 2008, average LOC PPOC websites rose 20% per month, compared to 2007
  •  
  •  
  • Connected Transactional: G2C (pay taxes, renew licenses, 2-way comm, 24x7) Interactive (download forms, apps, and portal) Enhanced (archived links to regulations, reports, newsletters) Emerging (website, links, static)
  • Top 10 UN Member Nations
      • Sweden
      • Denmark
      • Norway
      • USA
      • Netherlands
      • Republic of Korea
      • Canada
      • Australia
      • France
      • United Kingdom
  • UN: Best Practices
      • EU's Debate Europe http://europa.eu/debateeurope/index_en.htm
      • Brazilian House of Representatives - online debates http://www2.camera.gov.br/popular
      • Iceland Ministry of Social Affairs - online chat http://www.felagsmalaraduneyti.is/radherra
      • Ireland - gov procurement portal http://www.e-tenders.gov.ie
      • Malta Health Ministry – online health card apps, med ency, anim lessons http://www.ehealth.gov.mt/article.aspx?art=90
      • Netherlands e-Citizen Charter http://www.govtech.com/gt/articles/104894
  •  
  •  
  •  
  •  
  •  
  •  
  • Best practices to look at...
      • Smithsonian Institution: 20 blogs, 17 podcasts, 29 twitter feeds, youtube and flickr channels: http://www.si.edu
      • NASA: http://nasa.gov
      • EPA: http://epa.gov
      • GSA/Govgab: http://blog.usa.gov/roller/
      • NWF: http://www.nwf.org/about/blogs.cfm
      • American Red Cross: http://www.redcrosschat.org
  •  
  •  
    •  
    • If you get lost...
    •  
    •  
    •  
    • Ari Herzog
    • [email_address]
    •  
    • 502.437.9641
    • Twitter/Skype: ariherzog
    • www.ariherzog.com