NSCC SMM Feb 2011 Class 2 slides

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North Shore Community College - Social Media Marketing course, February 2011 - Slides from second class by Ari Herzog

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NSCC SMM Feb 2011 Class 2 slides

  1. 1. CSP 206: Social Media Marketing Week 2 Tonight's Topic: Blogs, Facebook, and Twitter
  2. 2. Questions to answer tonight <ul><li>What did you learn last week?
  3. 3. How does social media compare to marketing?
  4. 4. What do digital natives have to do with it?
  5. 5. Should every website be social? Should any not?
  6. 6. Where to find blogs? Why and how to comment?
  7. 7. How are organizations using Blogging differently?
  8. 8. How are organizations using Facebook differently?
  9. 9. How are organizations using Twitter differently?
  10. 10. Who and where are we online? </li></ul>
  11. 11. Guess what we will do tonight <ul><li>Review websites and blogs, focus on elements. </li><ul><li>Guess what we will do? </li></ul><li>Think about why commenting is good and bad. </li><ul><li>Guess what we will do? </li></ul><li>Learn the difference between Facebook profiles, groups, and pages. Intro to insights and ads. </li><ul><li>Guess what we will do? </li></ul><li>Learn the difference between Twitter updates, mentions, replies, retweets, and direct messages. </li><ul><li>Guess what we will do? </li></ul></ul>
  12. 12. First, I need a volunteer...
  13. 13. Please clap your hands slowly, in unison and in rhythm . Do not stop clapping until I say stop.
  14. 31. Federal Web Manager Council: “Putting Citizens First” <ul><ul><li>Need to easily find relevant, accurate and up-to-date info
  15. 32. Understand information the first time they read it
  16. 33. Complete common tasks efficiently
  17. 34. Duplicity: web, phone, email, live chat, print, in-person
  18. 35. Provide feedback and hear how government will respond
  19. 36. Access key info despite disability and English proficiency </li></ul></ul>

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