NSCC SMM Feb 2011 Class 2 slides

CSP 206: Social Media Marketing Week 2 Tonight's Topic: Blogs, Facebook, and Twitter

Questions to answer tonight
What did you learn last week?
How does social media compare to marketing?
What do digital natives have to do with it?
Should every website be social? Should any not?
Where to find blogs? Why and how to comment?
How are organizations using Blogging differently?
How are organizations using Facebook differently?
How are organizations using Twitter differently?
Who and where are we online?

Guess what we will do tonight
Review websites and blogs, focus on elements.
Guess what we will do?
Think about why commenting is good and bad.
Learn the difference between Facebook profiles, groups, and pages. Intro to insights and ads.
Learn the difference between Twitter updates, mentions, replies, retweets, and direct messages.

First, I need a volunteer...

Please clap your hands slowly, in unison and in rhythm . Do not stop clapping until I say stop.

Federal Web Manager Council: “Putting Citizens First”
Need to easily find relevant, accurate and up-to-date info
Understand information the first time they read it
Complete common tasks efficiently
Duplicity: web, phone, email, live chat, print, in-person
Provide feedback and hear how government will respond
Access key info despite disability and English proficiency

NSCC SMM Feb 2011 Class 2 slides

by Ari Herzog

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