IDC Government Insights Open Government Initiative Survey Adelaide O’Brien
IDC Government Insights Open Government Initiative Survey  <ul><li>Two Surveys: </li></ul><ul><li>IDC Government Insights ...
IDC Government Insights Open Government Initiative Survey  <ul><li>Survey questions include </li></ul><ul><ul><li>Who’s or...
IDC Government Insights Open Government Initiative Survey  <ul><li>Industry has higher Web 2.0 tools adoption rates than g...
IDC Government Insights Open Government Initiative Survey Leadership’s Use of Web 2.0 Technologies Source: IDC Government ...
IDC Government Insights Open Government Initiative Survey  <ul><li>Herzog/Krzmarzick survey listed over 28 internet tool c...
IDC Government Insights Open Government Initiative Survey  4.0 3.5 X 3 3 f 3 s 2.0 s 1.5 s 1.0 s o 3.0 2.5 Z z .5 0 Web 2....
IDC Government Insights Open Government Initiative Survey  <ul><li>IDC survey participants asked to indicate Web 2.0 tools...
IDC Government Insights Open Government Initiative Survey Using Web 2.0 for Information Delivery Source: IDC Government In...
IDC Government Insights Open Government Initiative Survey  <ul><li>Enhancing customer or citizen participation </li></ul><...
IDC Government Insights Open Government Initiative Survey  <ul><li>Promoting Collaboration </li></ul><ul><ul><li>Cooperati...
IDC Government Insights Open Government Initiative Survey  <ul><li>Top Challenges </li></ul><ul><ul><li>Security = 86% gov...
IDC Government Insights Open Government Initiative Survey Source: IDC Government Insights Survey 2009 Top Challenges Your ...
IDC Government Insights Open Government Initiative Survey  <ul><li>The Herzog/Krzmarzick survey asked “Is privacy, securit...
IDC Government Insights Open Government Initiative Survey  <ul><li>In the IDC survey, only 18% of government responders in...
IDC Government Insights Conclusions <ul><li>HR and technical expertise challenges will persist until government and indust...
For Additional information Adelaide O’Brien [email_address] idc-insights-community.com/government Andrew P. Krzmarzick Gen...
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IDC Government Insights - Open Government Initiative Survey

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Summary of two surveys of government professionals on web measurement: one by IDC and the other by Ari Herzog and Andy Krzmarzick.

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IDC Government Insights - Open Government Initiative Survey

  1. 1. IDC Government Insights Open Government Initiative Survey Adelaide O’Brien
  2. 2. IDC Government Insights Open Government Initiative Survey <ul><li>Two Surveys: </li></ul><ul><li>IDC Government Insights survey for 1105’s government and industry IT professionals: </li></ul><ul><ul><li>Who is using Web 2.0 tools </li></ul></ul><ul><ul><li>Which tools </li></ul></ul><ul><ul><li>What purpose </li></ul></ul><ul><ul><li>130 responses almost evenly split – government, industry serving government </li></ul></ul><ul><li>Andrew Krzmarzick (Graduate School) and Ari Herzog ( Ari Herzog & Associates) conducted a similar social media survey for government. </li></ul><ul><ul><li>105 government responses </li></ul></ul><ul><li>Surveys are compared/contrasted where survey questions are similar to IDC survey </li></ul>
  3. 3. IDC Government Insights Open Government Initiative Survey <ul><li>Survey questions include </li></ul><ul><ul><li>Who’s organization is using Web 2.0? </li></ul></ul><ul><ul><li>What tools are you using? </li></ul></ul><ul><ul><li>Why are you using these tools for: </li></ul></ul><ul><ul><ul><li>Information delivery </li></ul></ul></ul><ul><ul><ul><li>Enhancing customer feedback </li></ul></ul></ul><ul><ul><ul><li>Collaboration </li></ul></ul></ul><ul><ul><li>Challenges in deploying Web 2.0? </li></ul></ul><ul><ul><li>Using metrics? </li></ul></ul>
  4. 4. IDC Government Insights Open Government Initiative Survey <ul><li>Industry has higher Web 2.0 tools adoption rates than government </li></ul><ul><ul><li>Combined, blogs are most prevalent — 48% for industry, 33% in government </li></ul></ul><ul><ul><li>Wikis, 44% in industry vs. 38% in government </li></ul></ul><ul><li>Facebook usage = 28% government, 44% industry </li></ul><ul><li>YouTube usage = 26% government, 25% industry </li></ul><ul><li>Virtual World or Second Life = 10% government,13% industry </li></ul><ul><ul><li>Typically used for recruitment or web conferences </li></ul></ul>
  5. 5. IDC Government Insights Open Government Initiative Survey Leadership’s Use of Web 2.0 Technologies Source: IDC Government Insights Survey 2009
  6. 6. IDC Government Insights Open Government Initiative Survey <ul><li>Herzog/Krzmarzick survey listed over 28 internet tool choices, including tools such as email and itunes, not listed in the IDC survey. </li></ul><ul><li>With exception of wikis, responses indicate much higher use of similar Web 2.0 tools than IDC survey </li></ul><ul><ul><li>Response variations possibly due to targeted push to web savvy government responders, including the Federal Web Managers Forum listserv and GovLoop. </li></ul></ul><ul><ul><li>Also blogged the survey at GenShift.com and AriWriter.com, used Twitter to disseminate a survey link </li></ul></ul><ul><li>Herzog/Krzmarzick survey also rates tools relative to value/ importance in achieving agency mission. </li></ul><ul><ul><li>5 point scale, 1 = not important, 5 = extremely important. </li></ul></ul><ul><ul><li>Of the tools that line up with the IDC study </li></ul></ul><ul><ul><ul><li>RSS = 3.79, Blogs = 3.17, YouTube = 3.16, wikis and twitter = 3.13 </li></ul></ul></ul>
  7. 7. IDC Government Insights Open Government Initiative Survey 4.0 3.5 X 3 3 f 3 s 2.0 s 1.5 s 1.0 s o 3.0 2.5 Z z .5 0 Web 2.0 Tool Use and Relative Value 44 1 2 3
  8. 8. IDC Government Insights Open Government Initiative Survey <ul><li>IDC survey participants asked to indicate Web 2.0 tools in three categories: </li></ul><ul><ul><li>Information delivery </li></ul></ul><ul><ul><li>Enhancing customer/citizen participation </li></ul></ul><ul><ul><li>Promoting collaboration </li></ul></ul><ul><li>Information Delivery </li></ul><ul><ul><li>Types of information similar for both industry and government </li></ul></ul><ul><ul><ul><li>Program information announcements = 50% government, 62% industry </li></ul></ul></ul><ul><ul><ul><li>Response to feedback = 53% government, 46% industry </li></ul></ul></ul><ul><ul><ul><li>Education = 44% government, 56% industry </li></ul></ul></ul><ul><ul><li>For recruitment, Industry uses more than twice as much as government = 21% government, 46% industry </li></ul></ul><ul><ul><ul><li>May work against government attracting social media savvy talent </li></ul></ul></ul>
  9. 9. IDC Government Insights Open Government Initiative Survey Using Web 2.0 for Information Delivery Source: IDC Government Insights Survey 2009
  10. 10. IDC Government Insights Open Government Initiative Survey <ul><li>Enhancing customer or citizen participation </li></ul><ul><ul><li>Government and industry similar in using Web 2.0 tools for customer or citizen collaboration = 38% government, 40% industry </li></ul></ul><ul><ul><li>Higher usage in industry for customer feedback on policies/programs = 26% government, 35% industry </li></ul></ul><ul><ul><ul><li>Citizen input to agencies on policy not always applicable e.g., CIA, NSA etc. </li></ul></ul></ul>
  11. 11. IDC Government Insights Open Government Initiative Survey <ul><li>Promoting Collaboration </li></ul><ul><ul><li>Cooperation across agencies/business units = 36% government, 39% industry </li></ul></ul><ul><ul><li>Cooperation across federal, state, and local government/ multi-channel operations = 29% government, 28% industry </li></ul></ul><ul><ul><li>Continuity of Operations = 14% government, 25% industry </li></ul></ul>
  12. 12. IDC Government Insights Open Government Initiative Survey <ul><li>Top Challenges </li></ul><ul><ul><li>Security = 86% government 71% industry </li></ul></ul><ul><ul><ul><li>Responses highlight tensions between securing information (already an underlying IT governance challenge) and providing more information to citizens and customers </li></ul></ul></ul><ul><ul><ul><li>Some responders unsure of the extent of security risks to confidential information heightened by Web 2.0, not willing to try this technology </li></ul></ul></ul><ul><ul><li>Budgets are the second biggest challenge for government -41% indicated this is a top challenge - followed by human resource constraints and lack of technical expertise. Industry survey responses indicated similar challenges </li></ul></ul>
  13. 13. IDC Government Insights Open Government Initiative Survey Source: IDC Government Insights Survey 2009 Top Challenges Your Organization Faces in Deploying Web 2.0
  14. 14. IDC Government Insights Open Government Initiative Survey <ul><li>The Herzog/Krzmarzick survey asked “Is privacy, security, and/or monitoring of social tools important at your agency?” </li></ul><ul><ul><li>Important to Agency? % Yes % Depends </li></ul></ul><ul><ul><li>Privacy 70% 18% </li></ul></ul><ul><ul><li>Security 80% 11% </li></ul></ul><ul><ul><li>Monitoring 70% 17% </li></ul></ul><ul><li>Concerns include security threats, protecting public employee privacy, as well as the reality that individuals can make statements that government employees typically avoid </li></ul><ul><li>Many government responders mentioned social media sites are blocked by their agencies, and seen as “time wasters” </li></ul><ul><li>Some agencies working on internal blogging and wiki policies </li></ul>
  15. 15. IDC Government Insights Open Government Initiative Survey <ul><li>In the IDC survey, only 18% of government responders indicate their agency measures the success of Web 2.0 technology in meeting mission objectives, 14% for industry </li></ul><ul><li>The Herzog/Krzmarzick survey indicates 43.8% established metrics prior to implementing social networking tools, but these are not necessarily tied to mission objectives. </li></ul><ul><ul><li>Comments suggest measurement is for usage, visits, subscribers, etc. </li></ul></ul>
  16. 16. IDC Government Insights Conclusions <ul><li>HR and technical expertise challenges will persist until government and industry begin to successfully measure Web 2.0 ROI </li></ul><ul><li>Measuring the number of Twitter followers or registered community members is not indicative of the effectiveness of these tools. </li></ul><ul><li>Data analysis and performance measures needed to measure impact on mission, such as measuring citizen and customer engagement through comments and/or participation, providing, for example, better, faster, cheaper and more pervasive delivery of services </li></ul><ul><li>As federal agencies develop &quot;signature&quot; open government initiatives deploying Web 2.0 technologies to support missions and enforce with governance policies that address privacy and security, usage of these tools will dramatically increase </li></ul><ul><li>Government agencies and industry should share best practices and lessons learned with the ultimate goal of increasing citizen and customer satisfaction  </li></ul>
  17. 17. For Additional information Adelaide O’Brien [email_address] idc-insights-community.com/government Andrew P. Krzmarzick GenShift.com Twitter.com/KrazyKriz Ari Herzog [email_address] Ariwriter.com

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