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Enhancing Social Media Skills
Enhancing Social Media Skills
Enhancing Social Media Skills
Enhancing Social Media Skills
Enhancing Social Media Skills
Enhancing Social Media Skills
Enhancing Social Media Skills
Enhancing Social Media Skills
Enhancing Social Media Skills
Enhancing Social Media Skills
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Enhancing Social Media Skills

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Published in: Social Media, Business, Technology
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  • 1. Enhancing Social Media Skills Mohammed Arifuddin
  • 2. Our Approach
  • 3. Research   Chalk-out Vision Identify Objectives   Chalk-out Strategy   An Idea can change your life! Content Creation   What do you wish to achieve? Where Content is the ‘King’ Target Audience  Define who they are!
  • 4. Where Content is the ‘King’   Content drives action Social Media is all about:     Challenges    Content Delivery – putting it out there Content Visibility – letting some people see it Content Virality – broadcasting it to EVERYONE! Producing enough content Producing engaging content Feedback & Content effectiveness
  • 5. Content Creation        Only 8% of users are active in content creation Scour - Read news/opinions (setup RSS feed) Write Regularly Sharing isn’t enough – Engage too Grow your network “You need to be curious to identify problems worth solving” Content v/s Look
  • 6. Strategize  Identify Resources      Human Resources (Technical, Content-writers) Material Resources Marketing Strategy Content Strategy Design Strategy
  • 7. Marketing Strategy  Plan Marketing Strategy       no. of posts/day, scheduling posts Treat each channel as individual entity Go above & beyond in engaging Track & Talk Google+ (Plus Plus) Integration & Exploitation
  • 8. Content Strategy        Positivity/Optimism Provide Information & Stats Formatted (questions, facts) Use Bit.ly Use attractive Images Mobile-friendly Content Engage with users
  • 9. Create     Materialize the Idea Create Posts Hashtagging Managing Posts
  • 10. Promote       Crowd-sourcing Search Engine Optimization (SEO) Social Media Optimization (SMO) Live-tweeting Videos/Vines Memes/Trolls/Bitstrips

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