IBM DesignIBM DesignIBM Design
Lean UX Wins
Design Thinking in Large Enterprises
UX Lead and Development Manager
!
Ariadna...
IBM Design :: Watson Explorer :: ©2014 IBM Corporation
— Thomas Watson Jr.
“Good design is good business.”
2
Chief Executi...
IBM Design :: Watson Explorer :: ©2014 IBM Corporation 3
IBM Design Thinking is about 

delivering great experiences
for o...
Watson Explorer
4
IBM Design :: Watson Explorer :: ©2014 IBM Corporation
IBM Design Thinking
Framework
8
IBM Design :: Watson Explorer :: ©2014 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation
Principles a...
IBM Design :: Watson Explorer :: ©2014 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation
Collaboratio...
PROCESS
Not a new way of acting, a new way of thinking
!
PROCESS?
Too many hills to climb
Perfection is the enemy of good enough
Milestones get delayed over and over again
IBM Design :: Watson Explorer :: ©2014 IBM Corporation
!
With a Lean UX team
16
Title TextDefine and agree on top 3 business objectives
IBM Design :: Watson Explorer :: ©2014 IBM Corporation
!
• Cross-functional team
• User-centric design and development
• M...
IBM Design :: Watson Explorer :: ©2014 IBM Corporation
!
• Cross-functional team
• User-centric design and development
• M...
IBM Design :: Watson Explorer :: ©2014 IBM Corporation 20
“Redefining” good enough Milestone 1
“Redefining” good enough Milestone 2
Treat milestones as checkpoints (continuous delivery)Treat milestones as checkpoints (continuous delivery)
IBM Design :: Watson Explorer :: ©2014 IBM Corporation
Secret Sauce
23
Culture
24
25
Effective Teams
26
Best PracticesEffective Teams
IBM Design :: Watson Explorer :: ©2014 IBM Corporation 27
IBM Design :: Watson Explorer :: ©2014 IBM Corporation 28
!
Demo experience as a narrative
IBM Design :: Watson Explorer :: ©2014 IBM Corporation 29
Quotes from Playback 1
— Manuel Corniel, WW Sales Exec
Big Data,...
IBM Design :: Watson Explorer :: ©2014 IBM Corporation 30
Quotes from Playback 1
— Charlie Hill, CTO Design
“To me it’s li...
!
Lean UX wins…
at BIG BLUE
31
!
Lean UX wins…
at BIG BLUE
32
Thanks!
33
@quicola #designthinking #leanux @ibmdesign
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
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Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

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It is well-known that Lean UX can help us design and deliver great products in a healthy environment, but how that actually can work is a very large company is less obvious.

This talk is about the journey me and my team went though, when joining IBM we were able to leverage a new corporate culture of design and a new approach and framework called IBM Design Thinking. This allowed us to remain focused and scale to the IBM sales workforce and maximize business impact.

Published in: Technology, Business

Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

  1. 1. IBM DesignIBM DesignIBM Design Lean UX Wins Design Thinking in Large Enterprises UX Lead and Development Manager ! Ariadna Font Llitjós, PhD @quicola #designthinking #leanux @ibmdesign
  2. 2. IBM Design :: Watson Explorer :: ©2014 IBM Corporation — Thomas Watson Jr. “Good design is good business.” 2 Chief Executive Officer, 1973
  3. 3. IBM Design :: Watson Explorer :: ©2014 IBM Corporation 3 IBM Design Thinking is about 
 delivering great experiences for our users.
  4. 4. Watson Explorer 4
  5. 5. IBM Design :: Watson Explorer :: ©2014 IBM Corporation IBM Design Thinking Framework 8
  6. 6. IBM Design :: Watson Explorer :: ©2014 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation Principles and Core Practices Collaborate, Align, Engage! Playbacks align your team, stakeholders, and clients around the user value you will deliver, rather than project line items Envision the User Experience Sponsor Users help you design experiences for real target users, rather than imagined needs Invest for Market Outcomes Hills focus your project on big problems and outcomes for users, not just a list of feature requests 9
  7. 7. IBM Design :: Watson Explorer :: ©2014 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation Collaboration 10 Product
 Management Design Engineering
  8. 8. PROCESS Not a new way of acting, a new way of thinking
  9. 9. ! PROCESS?
  10. 10. Too many hills to climb
  11. 11. Perfection is the enemy of good enough
  12. 12. Milestones get delayed over and over again
  13. 13. IBM Design :: Watson Explorer :: ©2014 IBM Corporation ! With a Lean UX team 16
  14. 14. Title TextDefine and agree on top 3 business objectives
  15. 15. IBM Design :: Watson Explorer :: ©2014 IBM Corporation ! • Cross-functional team • User-centric design and development • Maximize learning • Just-in-time (minimize waste) • Validate and iterate 18 Quick iterations - tight feedback loop
  16. 16. IBM Design :: Watson Explorer :: ©2014 IBM Corporation ! • Cross-functional team • User-centric design and development • Maximize learning • Just-in-time (minimize waste) • Validate and iterate 19 Quick iterations - tight feedback loop
  17. 17. IBM Design :: Watson Explorer :: ©2014 IBM Corporation 20 “Redefining” good enough Milestone 1
  18. 18. “Redefining” good enough Milestone 2
  19. 19. Treat milestones as checkpoints (continuous delivery)Treat milestones as checkpoints (continuous delivery)
  20. 20. IBM Design :: Watson Explorer :: ©2014 IBM Corporation Secret Sauce 23
  21. 21. Culture 24
  22. 22. 25 Effective Teams
  23. 23. 26 Best PracticesEffective Teams
  24. 24. IBM Design :: Watson Explorer :: ©2014 IBM Corporation 27
  25. 25. IBM Design :: Watson Explorer :: ©2014 IBM Corporation 28 ! Demo experience as a narrative
  26. 26. IBM Design :: Watson Explorer :: ©2014 IBM Corporation 29 Quotes from Playback 1 — Manuel Corniel, WW Sales Exec Big Data, Data Explorer “I’d love to have you present this to the sales teams the same way, it tells the entire story...”
  27. 27. IBM Design :: Watson Explorer :: ©2014 IBM Corporation 30 Quotes from Playback 1 — Charlie Hill, CTO Design “To me it’s like nirvana, you’re getting a non- mediated demo (directly from the user).”
  28. 28. ! Lean UX wins… at BIG BLUE 31
  29. 29. ! Lean UX wins… at BIG BLUE 32
  30. 30. Thanks! 33 @quicola #designthinking #leanux @ibmdesign
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